How to Grow a Small Fabrication Shop without Losing Control
Making Sparks Podcast for Fabrication Leaders
Release Date: 07/02/2025
From Curiosity to Career: How SparkShop is Building the Next Generation of Makers, Episode #61
Making Sparks Podcast for Fabrication Leaders
What if the biggest challenge in manufacturing isn’t technology, but timing? In this episode of MakingSparks, host Brendon DiVincenzo sits down with Shonali Ditz, co-founder and executive director of SparkShop, to explore a powerful idea: we’re trying to solve a talent pipeline problem far too late. Shonali’s journey from engineering student to nonprofit founder started with a realization that many in the industry share—there simply aren’t enough people entering manufacturing and engineering. But instead of focusing on recruiting at the college or job level, she and her team...
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Passing the Torch: The Next Chapter of MakingSparks, Ep #60
Making Sparks Podcast for Fabrication Leaders
Change in manufacturing rarely comes quietly—and neither does progress. In this special episode of MakingSparks, longtime hosts Matthew Nix and Casey Velker take a moment to reflect, rewind, and ultimately pass the mic to the next voice of the show: Brendon DiVicenzo. It’s not an ending—it’s a handoff mid-stride. Matthew and Casey revisit the origin story of MakingSparks, from a short-run idea built around 100x growth to a full-fledged podcast embedded in the MakingChips ecosystem. Along the way, they’ve built something bigger than episodes—a platform for honest...
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The Hard Truth About Pricing Your Work
Making Sparks Podcast for Fabrication Leaders
In this episode, hosts Matthew and Casey sit down with Codie Aljets, owner and artist behind Sage Country Customs, to talk about the realities of building a business around custom metal art. Codie shares how he turned his passion for high-detail metal artwork into a full-time career, the lessons he’s learned about pricing creative work, and why relationships, storytelling, and value matter just as much as the craftsmanship itself. From navigating the business side of being an artist to building meaningful pieces that clients will treasure for generations, this conversation dives deep into...
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What Modern Fabricators Can Learn from Blacksmiths
Making Sparks Podcast for Fabrication Leaders
Buy the Numbers Podcast by Making Chips:
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The Critical Few: How to Focus Your Business for Real Growth
Making Sparks Podcast for Fabrication Leaders
🔥 Welcome to Making Sparks, the podcast where we ignite your passion for metal fabrication and fuel your business success! 🔥 In this episode, hosts Matthew and Casey sit down with executive coach Brent Rasche to unpack what strategic planning really looks like inside a growing manufacturing business. From shiny object syndrome to identifying the “critical few,” this conversation dives deep into why planning isn’t a one-time offsite event — it’s a discipline that must be exercised consistently. They discuss how to build a leadership rhythm that sticks, why transparency drives...
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The Price of Progress: Investing in Machines, People, and Trust
Making Sparks Podcast for Fabrication Leaders
🔥 Welcome to Making Sparks, the podcast where we ignite your passion for metal fabrication and fuel your business success! 🔥 In this episode, hosts Matthew and Casey sit down with Rob Sublette of Mountain Man Welding and Fabrication to talk about leadership, ownership transitions, smart investment in equipment, and building a business that thrives on quality and process. In this episode, you’ll learn: - Why investing in your business can inspire confidence in your team - How buying the right equipment sets up long-term growth - The importance of balancing financial realities with...
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From Logos to Legacy: Why Your Brand Needs a Story
Making Sparks Podcast for Fabrication Leaders
When your back is against the wall, you don’t get a playbook. You get a choice. From credit card debt and loan sharks to customs audits and six-figure B2B deals, this episode breaks down what it really looks like to build a business when you have no experience, no safety net, and no margin for error. Host Casey Voelker and co-host Matthew Nix sit down with Nick Scrivens of Forged Fabrics to unpack how storytelling, quality, and grit turned a struggling apparel startup into a premium B2B brand serving household-name manufacturers. This isn’t just a conversation about shirts. It’s about...
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From the Shop Floor to Magnolia Network: Why Authenticity Wins
Making Sparks Podcast for Fabrication Leaders
You don’t end up on the Magnolia Network by accident. You earn it through craftsmanship, discipline, and work that speaks for itself. In this episode of Making Sparks, host's Matthew Nix and Casey Voelker sits down with Rodney Ross and Jared “Cappie” Capp, the builders, craftsmen, and storytellers behind work that blends tradition with modern visibility. From hands-on trade skills to national recognition, this conversation digs into what it really takes to build credibility that lasts. Rodney and Cappie share their perspective on craftsmanship, leadership, and why authenticity still...
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The Science Behind Better Welders and Better Shops
Making Sparks Podcast for Fabrication Leaders
Most fab shops say they can’t find good welders. Nate Bowman says that’s not the real problem. From outdated training models to unclear career pathways to leaders expecting loyalty without direction, this episode breaks down why shops struggle to hire and retain talent and what to do instead. Live from FABTECH 2025, host Casey Voelker sits down with Nate Bowman, aka The Weld Scientist, to unpack the real science behind training welders, building sustainable career paths, and adopting technology without falling for hype. This conversation connects people, process, and innovation in a way...
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You Can’t Elbow Your Way to Leadership — Goodhart Sons’ Wake-Up Call
Making Sparks Podcast for Fabrication Leaders
Most fab shops talk about culture. Marc and Mike Goodhart had to rebuild theirs. From stepping into a fifth-generation family business… to confronting the hard truth that you can’t “muscle” your way into leadership… to reshaping a 90-year-old company around accountability, clarity, and people—the Goodhart brothers’ story is a blueprint for every shop trying to build something that lasts. In this episode, Marc and Mike open up about the real work behind succession, culture, profit-sharing, next-gen recruiting, and running a family business with honesty and humility. Their insights...
info_outlineWhat does it take to run a fab shop, scale a personal brand, and merge two business models—without losing your mind?
In this episode, the Ross Brothers, Rodney Ross & Austin Ross joined us from South Dakota to share how they're navigating their journey of running two different welding businesses. One is rooted in boots on the ground fabrication. The other? A YouTube channel that has turned into a full-blown brand & welding instruction hub. They talk openly about burnout, balancing visionary leadership with structured execution, and the real impact of building your personal brand (even as a welder). This episode is for the folks trying to grow fast, stay grounded, and keep the fire lit in the middle of the chaos.
You'll learn:
- What it looks like to delegate when you're still in the thick of it
- Why YOUR personal brand matters; influencer or not
- How staying authentic on and off the screen opens doors
Timestamps:
01:06 – Welcome to MakingSparks
04:58 – How Mid-State Welding started after years on the pipeline
06:34 – Austin’s YouTube journey and the birth of Ross Welding
09:55 – Why their personalities had to collide to make this work
14:14 – TV appearances, Magnolia Network, and what “natural integration” actually looks like 20:35 – Building trust online through value, not sales pitches
26:34 – How Rodney leads young welders with “There’s always a way”
33:36 – Delegation, burnout, and finding your first real hire
39:20 – Should you train green or hire top talent? Here’s what’s working
45:07 – Final thoughts on grit, gratitude, and moving forward together
Resources:
Join our Facebook Group for conversations that will help grow your business: https://www.facebook.com/share/g/1Dspnz4Qt5/
Lights Out podcast by MakingChips: https://www.makingchips.com/lights-out
By The Numbers with Mike Payne: https://www.makingchips.com/by-the-numbers
Mid State Welding: https://www.midstate-welding.com/
ARossWelding: https://www.arosswelding.com/