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Transforming Communication for Impactful Leadership with Tim Fortescue

Earned: Unlocking the Power of the Creator Economy

Release Date: 05/21/2025

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Earned: Unlocking the Power of the Creator Economy

In Ep. 176 of Earned, CreatorIQ CMO Brit Starr sits down with Jennifer Cho, CreatorIQ’s new chief customer officer, and Brig Graff, our new SVP of services. To start, Jennifer and Brig dive into the dynamic world of creator marketing. With Jennifer's extensive experience in brand marketing across music, sports, and entertainment, the episode offers a fresh perspective on the transformative power of creators in today's digital landscape. Having previously run global e-commerce at major retailers and a global solution architecture team at Adobe, Brig touches on the importance of analytics and...

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In Ep. 173 of Earned, CreatorIQ CMO Brit Starr sits down with Tim Fortescue, Executive Communication Coach for Global Leaders and Teams. To start, we dive into Tim’s journey, from his early days as a high school basketball coach to his current status as a sought-after advisor for leaders at companies like L'Oreal, Intel, and Google. Tim's path was shaped by a serendipitous encounter at a public speaking workshop, leading to the creation of his business, 40 Watt Coaching. In his conversation with Brit, Tim unveils the profound impact of authenticity and storytelling in leadership...

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In Ep. 173 of Earned, CreatorIQ CMO Brit Starr sits down with Tim Fortescue, Executive Communication Coach for Global Leaders and Teams. To start, we dive into Tim’s journey, from his early days as a high school basketball coach to his current status as a sought-after advisor for leaders at companies like L'Oreal, Intel, and Google. Tim's path was shaped by a serendipitous encounter at a public speaking workshop, leading to the creation of his business, 40 Watt Coaching. In his conversation with Brit, Tim unveils the profound impact of authenticity and storytelling in leadership communication. He shares insights into overcoming nerves and imposter syndrome, emphasizing the importance of adapting messages to diverse audiences while leveraging one's innate strengths to build confidence. Tim delves into the interconnectedness of communication and leadership, highlighting how effective storytelling can connect teams like nothing else. Listeners will discover practical strategies for enhancing their communication skills, whether navigating company mergers or addressing the unique demands of remote work. To close the episode, Tim dives into the art of leveraging both left- and right-brain communication strategies to connect authentically and effectively.

In this episode, you’ll learn:

  1. Why audience-first communication is the core of effective messaging and how tuning into what your audience cares about, feels, and needs to hear creates a real connection.

  2. How storytelling and authenticity can help you establish a stronger presence, whether you’re pitching to a client, presenting on stage, or speaking to your team.

  3. Simple shifts in mindset and preparation can help you adjust your communication style based on who you're speaking to and what you want them to take away.


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