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The Future Is Wearable: Marketing Innovation With Meta’s Raashi Rosenberger

Earned: Unlocking the Power of the Creator Economy

Release Date: 07/15/2025

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In Episode 177 of Earned, CreatorIQ CMO Brit Starr sits down with Raashi Rosenberger, head of marketing for Meta Wearables, for a compelling conversation on the intersection of technology, humanity, and innovation. Raashi shares how devices like Ray-Ban Meta AI are designed not to distract, but to deepen real-world connection—reducing screen time while enhancing everyday experiences through seamless AI integration. Drawing from her background in neuroscience, Raashi also unpacks how psychological principles shape modern marketing, especially when creators are involved. Together, she and Brit explore the growing role of creators in building authentic brand-audience relationships, and reflect on the future of tech that’s human-first by design.

In this episode, you’ll learn:

  1. How Meta’s wearables can help you be present while still connected to the world. 

  2. What a former neuroscientist sees that most marketers miss about human connection and why it matters in building technology people trust.

  3. How creators help tech companies turn innovation into products people use in real life.


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