Episode 139: Kim Zen's Journey of Entrepreneurship and Empowerment
Beauty Marketing Simplified podcast
Release Date: 05/22/2023
Beauty Marketing Simplified podcast
What you will learn from this episode: What to do about uncertainty in your business Insights from thought leaders like Dr. Ellen Langer, David Goggins, Dr. Andrew Huberman, Mastin Kipp, Jesse Itzler and Dr. Joe Dispenza on pushing past mental barriers How it can transform feelings of stagnation into progress Strategies for making decisions that shape a successful life and business Are you a business owner feeling overwhelmed by the hustle and grind? In the latest episode, April Meese, host of the "Beauty Marketing Simplified" podcast begins by challenging the fear of...
info_outlineBeauty Marketing Simplified podcast
What you will learn from this episode: How to use business credit cards to travel first class for virtually free The importance of flexibility and strategy when booking flights with points Tips on applying for the right credit cards to maximize travel rewards Are you dreaming of jet-setting to exotic destinations or simply taking a well-deserved family vacation without breaking the bank? In this eye-opening episode of Beauty Marketing Simplified, host April Meese shares her savvy secrets to flying first class by leveraging business credit cards for airline points. April...
info_outlineBeauty Marketing Simplified podcast
What you will learn from this episode: How to overcome self doubt and navigate indecision The transformative business journey of beauty entrepreneur Jennie Hagerbo Overcoming fears and the importance of being true to your entrepreneurial vision Are you a beauty entrepreneur feeling overwhelmed by the prospect of growing your business? In the latest episode of Beauty Marketing Simplified, we're joined by April Meese and her guest Jennie Hagerbo, a permanent makeup artist and beauty esthetician who built her dream business while juggling family life and...
info_outlineBeauty Marketing Simplified podcast
What you will learn from this episode: How to create irresistible Valentine's Day promotions for your beauty business Tips for reaching out to referral partners and creating collaborative promotions Announcement of AI Masterclass coming up soon Love is in the air, and so is the opportunity for boosting your beauty business this Valentine's Day! In this episode of Beauty Marketing Simplified, April Meese shares a 3-2-1 blast of inspiration: one exciting announcement, two empowering quotes, and three innovative promotional ideas to captivate your clients this February. ...
info_outlineBeauty Marketing Simplified podcast
What you will learn from this episode: How to set the stage for a successful 2024 The importance of setting audacious goals and the mindset needed to achieve them Strategies for creating effective quarterly promotions for mastering sales The power of decisive action and discipline As we wave goodbye to 2023, it's time to reflect on the wins, the lessons, and the opportunities we might have missed. In this episode, April Meese challenges you to look at what you've been avoiding and how to change that in 2024. She unveils the Japanese concept of Misogi and how one defining event...
info_outlineBeauty Marketing Simplified podcast
What you will learn from this episode: Know how to create a practical and profitable plan for your beauty business in 2024 Discover the psychology how to harness that “fresh start” energy Learn the three essential components for achieving your goals Happy New Year, beauty bosses! It's time to ditch the vague resolutions and get serious about your success with a concrete plan for profit in 2024. In this episode, April Meese dives deep into the power of a fresh start and how to transform that energy into a strategic plan that will drive your beauty business forward. She'll reveal...
info_outlineBeauty Marketing Simplified podcast
What you will learn from this episode: Discover how AI can boost your sales in the fastest time Learn about different apps you you will want Hear how to maximize AI in your beauty business Are you a beauty business owner or professional looking to up your game? This episode is a treasure trove of AI-driven secrets that promise to streamline your operations and amplify your marketing efforts. Our host, April Meese shares personal experiences with AI tools that act as digital assistants—taking meticulous notes, generating SOPs, and even responding to client communications. Plus, get a...
info_outlineBeauty Marketing Simplified podcast
What you will learn from this episode: Using "sales" as a powerful tool in your beauty business' success Learn the 3 things that will limit your sales and how to change it Explore the benefits of high-ticket offers for premium clients Every successful sales journey starts with self-belief and courage to step out of the comfort zone. Imagine seeing sales not as an intimidating transaction, but as an inspiring conversation with your clients, a way to serve them better? Such a bold shift of perspective is the cornerstone of today's episode. Join me as I address...
info_outlineBeauty Marketing Simplified podcast
What you will learn from this episode: Learn about the importance of apprenticeship and mentoring for career advancement. Discover why feedback, adaptation, and flexibility are essential for business expansion. Understanding the value of developing a solid team in a supportive atmosphere. In the world of permanent makeup, Amber Guthery stands out as a shining example of an artist who turned her passion into a thriving business. Her journey from being a talented artist to a successful entrepreneur is a testament to her determination and ability to adapt. She navigated the challenges of...
info_outlineBeauty Marketing Simplified podcast
What you will learn from this episode: Learn about vision and how it affects decision making Discover how to overcome the feeling of being stuck and overwhelmed How fear of judgment can hold us back from taking action In this podcast episode, April reflects on her upcoming 50th birthday and the importance of taking action in life. She shares the story of Sara Blakely, the founder of Spanx, who embraced failure and took risks. April emphasizes the need to remove limitations and distractions, reframe failure as a learning opportunity, and prioritize what truly drives us. She...
info_outlineWhat you will learn from this episode:
- Hear about Kim Zen's humble beginnings that gave her determination to succeed.
- Learn about how she dealt with the challenges and moments of uncertainty as a beauty entrepreneur.
- Discover how to develop more self-assurance and resilience.
Kim Zen is a seasoned beauty professional with over 20 years of experience as a brow artist, PMU artist, trainer, and industry leader. She has traveled the world as an international artist and speaker, judging competitions and sharing her expertise with aspiring artists.
She is also a successful entrepreneur, having founded her own PMU Academy and product line. Her passion for the industry and dedication to helping others succeed make her a valuable asset to the beauty industry as a whole.
Kim's journey began when she started working at a plastic surgeon's office as a receptionist right after high school. She was fascinated by the world of aesthetics and was fortunate enough to be taken under the wing of the doctors, who taught her about wound care, skin, and aesthetics. This experience inspired her to become an esthetician, which opened up many doors for her in the field.
For the last eight years, Kim has focused solely on permanent makeup, and it has been an amazing journey.
In this episode, Kim will share her experience with being a pioneer beauty entrepreneur and the constant struggle to overcome obstacles to grow her business as she scales with new beauty ventures. Despite the difficulties, she continues to persevere and grow as a person, citing her past experiences as the foundation for her present-day confidence in tackling new challenges.
Topics Covered:
00:57 - Kim Zen's introduction
02:36 - The 60 seconds backstory of getting started
04:31 - Becoming a beauty entrepreneur
06:06 - Challenges that molded her into the person she is today
08:17 - Her marketing strategy that drove clients into her beauty business
10:19 - The sign that she is ready to take on new challenges
13:05 - Industry mistakes
16:57 - What does it take to be successful?
19:13 - Kim's advice on how to focus and avoid distraction
21:05 - The struggles in finding good team members
24:20 - Things she wishes she had done at the beginning of her career
26:32 - Top characteristics to be fierce
28:09 - Her upcoming events and socials
Key takeaways:
"I know what I was lacking when I got trained and I wanted to give back. And I've always wanted to help others too, just to have a better experience and because I knew what I was missing. So, when I had the opportunity, I dove in. Because I knew I could make it better." - Kim Zen
"My passion is to really help others, because I know I've been there. I wanted to quit because I didn't have the guidance. And so, I think that's why I'm so passionate about what I do. And I wanted to create a space for other artists like me, that were struggling or that wanted guidance." - Kim Zen
"It really takes a lot of dedication and discipline. Because you're going to have those challenges that want to throw you off the path. So you really have to have a strong why, like, what is your ultimate? Why? Your reason. I think motivation only can't take you so far because that disappears along the way, but you really have to have that real discipline and commitment." - Kim Zen
I think you really have to prioritize, and really write down and have a schedule, set to delegate certain hours for this, because I mean, with life and everything, it's so hard to just get distracted. I have to definitely prioritize and write it out and have it all laid out for the week, or I will completely forget and get distracted." - Kim Zen
"You do need to take your time, which people don't want to do. I always say people hire when they're already past, like you're already in the weeds, so to speak. You're already overwhelmed and you're just like, you want somebody just to take it, like take all of this and make it better and you don't have time to teach them. You don't have time to really set them up for success, which makes it challenging because you didn't slowly hire. You tried to just get somebody in there to be a mind reader and do it all." - April Meese