Stephanie Dorman
BeetCast
We turned to , Chief Customer Officer at Mediaocean. Stephanie is a veteran of the ad-tech industry and has been watching the changes for women in the industry. Formerly as Chief People Officer at Mediaocean, she has lead many innovative programs to make the company’s workforce more diverse. There has been improvement for women, with more gender balance, she says, yet many challenges remain for women i the workplace including their primary role of care giver. She speaks to how that role has been amplified during the pandemic. One thing that is not talked about is the...
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Preview of the Beet Retreat San Juan
BeetCast
We talk to three industry thought-leaders who will be speaking at the Beet Retreat in San Juan.
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Retail Media Networks Are Growing as Advertising Drives Online Shopping
BeetCast
Advertising on ecommerce sites is a high-growth segment of digital media as marketers seek to reach digital shoppers closer to the point of sale. Amazon, Walmart, Target, Albertsons, Kroger, Best Buy and Macy's are among the retailers that sell online ad space on their websites. Instead of being categorized as a type of “performance media” that includes in-store promotions, retail media networks have emerged as their own category. In this episode of the Beetcast, two experts discuss the promise of retail media networks: Jess Huang, partner at consulting firm McKinsey & Co., says...
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Louqman Parampath
BeetCast
Roku this month began offering marketers a new kind of guarantee that they’re reaching target audiences through its streaming network, which has 50 million active accounts in the United States. Its OneView programmatic ad-buying platform now has Nielsen’s Digital Ad Ratings (DAR) audience guarantees – the first for TV streaming. “It allows them [media buyers] to see audience overlaps across every major device, channel and publisher – and effectively maximizes their return on investment,” Louqman Parampath, vice president of advertising product management at Roku, said in this...
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Andrew Ruegger
BeetCast
Retailers have made a bigger push into the digital advertising market as brands seek to reach consumers when they’re most ready to shop, or to engage target audiences based on other data signals. Amazon has led this growth, becoming the third-biggest digital ad platform after Google and Facebook, while retail chains as varied as Walmart, Target, CVS, Macy's, Albertsons, Kroger and Walgreens also have entered the market. “Because a retailer owns the point of sale and has a broad physical footprint, in theory they have superior data assets,” , global president of commerce at WPP’s...
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Sean Cunningham
BeetCast
Andy Plesser speaks to Sean Cunningham, President and CEO of VAB
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Sarah Personette with Doug Rozen
BeetCast
Livestreamed shopping videos that let viewers buy products in real time are becoming more popular as the ecommerce marketplace continues to evolve. Social media companies including Twitter are developing more tools to help merchants create a shopping livestream to convert viewers into paying customers. “Looking at the market overall, commerce on mobile is actually expected to double by the year 2025,” , chief customer officer of Twitter, said in this Beet.TV discussion with , chief executive of Dentsu Media – Americas. “The way that we think about it is that our shopping experience...
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PHd’s Catherine Sullivan, P&G’s Eric Austin and Meta’s Jason Dailey
BeetCast
In this week’s BeetCast podcast, we are publishing the sound tracks some of the most compelling conversations in recent days. During CES week, we spoke with many leaders in our industry. Here are three which we find particularly compelling. *Catherine Sullivan is CEO of PHd, a unit of Omnicom Media Group. She speaks to the imperative for marketers to weave their message into the story, into the fan’s experience. *,Senior Director, Global Brand Building & Media Innovation at Procter & Gamble speaks the proper value exchange between publisher, brand and the...
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Brian Weiser
BeetCast
Andy Plesser of Beet.TV talks to Brian Weiser, Global President, Business Intelligence at GroupM about shifting attitudes towards tech, his view on web 3.0, the big value of premium content in the streaming wars, and the emergence of super apps in asia as the "next big thing".
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Nathan Brown
BeetCast
Andy talks to Nathan Brown, Global Chief Strategy Officer at UM.
info_outlineI am delighted to welcome my dear friend Tracey Scheppach to this episode of the #BeetCast.
I call her the “mother of addressable TV”. Well, she didn’t exactly invent addressable TV but she was by all accounts the first buyer of the medium.
She was deeply involved with pilot projects in Colorado and Alabama in some twenty years ago. In our chat, she recalls those early days and her move to Starcom in 2005 to head the agency’s advance TV practice.
In 2016, she left Starcom to start her own company which is a boutique addressable TV buying agency and an industry consultancy. It is called Matter More Media.
In our conversation, Tracey talks about the evolution of addressable TV over the past 20 years. She speaks of her disappointment that its scope has been limited, increasingly by new “walled gardens of data” now in control of TV manufacturers. She shares her mantra: DATA MUST BE FREE.
We also talks about measurement and the importance of understanding the impact of creative.
A Personal Fight Against Cancer
As many of you know, Tracey has been a brave advocate in the fight against pediatric cancer. Her older son Ryan went through several years of treatment from leukemia. Now sixteen, he is five years out from his treatment and living life as healthy 16-year old. So happy to hear!
Tracy galvanized the media industry around non-profit she founded called TeamBrightSide. Mostly funded by charity triathlon in Chicago, the organization has raised $1.5 million in research money. A substantial amount has gone to the University of Chicago to research and track pediatric cancer.
Please join Tracey and TeamBrightSide team by joining the triathlon or by making a donation to: teambrightside.com
Thanks Tracey for your leadership and inspiring bravery.
Please subscribe to the #BeetCast on your favorite podcast service. The BeetCast is sponsored by the TransUnion company.
Note: This episode was previously published in April. The topic of data and television will be central to the conversation at the upcoming Beet Retreat in Santa Monica in November where Tracey will be a featured speaker.