Poppi Culture (soda billionaires, influencer beverage investors, and the Alex Alix of it all)
Release Date: 03/21/2025
Fill Your Fillings (SLOMW + RHOSLC with Nora)
Be There in Five
This week, Kate has Nora McInerny back for their tradition of poorly recapping The Secret Lives of Mormon Wives. They do a better job this time of actually talking about the show, and after catching up on Nora's Groupons, they go through the main SLOMW storylines while drawing parallels with the current legendary season of Real Housewives of Salt Lake City. Enjoy! Order Kate's NYT Bestselling book, One in a Millennial ! Text or leave a voicemail for Kate at 775-HEY-BETH! Take advantage of this exclusive offer: For a limited time get 40% off your first box PLUS get a free item in...
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It's Called Herstory, B*tch
Be There in Five
A casual late night monologue, gabbing about things on Kate’s mind, including but not limited to: Hilary Duff’s new single "Mature" Speaking of age gaps, Kat Stickler and John Mayer dating?? Celeb plastic surgery content Danielle Bernstein’s wedding, which turned out was the engagement party Shay Mitchell’s new company selling SHEET MASKS TO THE CHILDREN Performing beauty rituals in front of young kids What Kate, an adult, used on her face/skin in that pope video One month of Life of a Showgirl Rosalia's Lux and the joy of a creative risk that challenges your attention span Lily...
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Ween Clips
Be There in Five
This week, Kate’s trying something new during her off week: a Fall/Halloween-themed mashup episode pulling together some of her favorite topically adjacent clips from the past 7+ years of Be There in Five. Includes segments from Make Your Christian Brothers Autumnal, Ween Pics, Spooky Snorkel, and Wicked Witch of the Midwest, covering foliage conspiracies, cozy chasing, how Claire ate the muffins, Now & Then-style seances and sleepover occult rituals, ghost fashions, the historical context of witches, why millennials are attached to fall, and so much more. Enjoy! Order Kate's NYT...
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Dancing with the Instacars (feat. Nora McInerny and Caroline Moss)
Be There in Five
This week, Kate is joined by friends of the pod (Nora McInerny and Caroline Moss) for a delightfully chaotic convo about DWTS that starts with Groupons, the jewelry heist, millennial dentures, car shopping, and more. Then, the second half of the episode, seasoned fans Kate and Caroline share their favorite DWTS lore and celeb gossip with newcomer Nora, and they dissect the current season: who could win, who should win, who should be sent home, and what they believe to be the heart and soul of the show. Fun for watchers of DWTS and newcomers alike! Enjoy. Timestamps 00:00:00 Intro chit chat,...
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Hobbies & Pinterests
Be There in Five
This week, for part 2 of our hobbies series, Kate reads listener emails about pursuing new hobbies as an adult and their profound impact on personal fulfillment, mental health, and community building. Ranging from arts & crafts to whale watching, canine nosework to online sleuthing and beyond, the Beths share heartfelt anecdotes about the simple pleasures and unexpected connections they’ve found through prioritizing joy and leisure. Enjoy! SUPPORT OUR SPONSORS Order Kate's NYT Bestselling book, One in a Millennial ! Text or leave a voicemail for Kate at 775-HEY-BETH! Head to ...
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Life of a Showgirl: Prologues, pettiness, and poetry
Be There in Five
A stream of consciousness about TS12 with Kate after she had a couple days to let it marinate. Back to hobbies next week. :) Enjoy! SUPPORT OUR SPONSORS Order Kate's NYT Bestselling book, One in a Millennial ! Text or leave a voicemail for Kate at 775-HEY-BETH! Head to and use my code BETHEREINFIVE for up to 20% off! And if you get a Post-Purchase Survey, make sure to let them know you heard about Cozy Earth right here! Go to for their Fall Savings Event from October 1 2025 →October 6th, 2025 for 20% off site wide. That’s for their Fall...
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Killing Thyme Part 1 (Adult Hobbies feat. Carmen James)
Be There in Five
This week, Kate and her guest Carmen James (@thegoodcarmablog) chat about all things related to adult hobbies. The first half is Kate musing about nostalgic hobbies, sharing her own recent ventures, and the importance of finding identity and joy in leisurely activities. Then, Kate and Carmen discuss a variety of topics, e.g., finding community through crafting, why hobbies feel fraught for millennials, the joy of getting lost in creative flow, and why domestic arts shouldn't require feminist disclaimers. Enjoy!
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2016
Be There in Five
A nostalgic deep-dive into the last era of millennial optimism, when we got to figure out who we wanted to be before the algorithm told us who we already were.Order Kate's NYT Bestselling book, One in a Millennial here!Text or leave a voicemail for Kate at 775-HEY-BETH!THANK YOU TO OUR SPONSORS who make producing an independent show possible.Whether it’s a weekend away, a big night out, or just a little style refresh – your dream wardrobe is just one click away. Head to REVOLVE.com/BETHEREINFIVE (http
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Help, I'm still at the chain restaurant (Katelilah)
Be There in Five
This week, Kate answers listener texts and voicemails. She snorkels left chest logo polo critters of yesterday and today, organizes mall chain restaurants into experiential tiers, power ranks Gatorade flavors, and explores a world where the Cullens' immortality problems are simply solved by homeschooling. Yep, that’s the episode. Enjoy! tiers of mall chain restaurants, Order Kate's NYT Bestselling book, One in a Millennial here (https://www.google.com/url?q=https://static.macmillan.com/static/smp/one-
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Loving Him Was Redbird (The Summer I Turned Pretty with @lucyontheground)
Be There in Five
This week, Kate brings in a friend of hers and a friend of the pod, Lucy Carey (aka @lucyontheground), for an in-depth discussion about the series “The Summer I Turned Pretty" [ALERT: the TV series version, they aren't book experts]. They explore the cultural phenomenon of the series, its massive viewership, intense stan-dom, the love triangle, and complex character dynamics between Belly, Conrad, and Jeremiah (and Redbird??). They go through key moments, episodes, character motivations, songs, Easter egg
info_outlineThis week, we're deep diving PepsiCo's $1.95 billion acquisition of the prebiotic soda brand Poppi, discussing the shift towards health-conscious beverages and their potentially misleading claims, and digging into influencer-adjacent beverage drama like cheater brands, "vending machine gate" and rumors about if the investments of Alex Cooper and Alix Earle in beverage companies have something to do with their public falling out (and Alix being "dropped" from the Unwell network). This deep dive touches on many topics: the broader trends in the beverage industry, influencer culture, the "Health Halo Effect" of unregulated better-for-you sodas, and, most importantly, the power of branding. Enjoy!
00:00 Intro
03:27 The Evolution of Poppi's Branding
06:00 The Rise and Valuation of Poppi
30:50 The Health Halo Effect
38:38 The Rise of Functional Beverages
41:22 The OliPop and Poppi Rivalry
48:05 Vending Machine Gate
01:03:16 Celebrity Investors in Poppi and Other Bevs
01:16:35 Alex/Alix, Unwell Network, and Influencer Podcasts
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