The Power of Ethics and Advocacy in Public Relations with Alison Gaulden, APR, Fellow PRSA
BetterPR
In this episode of BetterPR, we dive into one of the most crucial aspects of public relations: ethics and advocacy. Join host Kathie Taylor, APR, as she sits down with Alison Gaulden, APR, Fellow PRSA, a seasoned public relations professional and professor at the University of Nevada, Reno's Reynolds School of Journalism, to explore how ethical PR practices can elevate both your career and your clients. As PR practitioners, we’re responsible for being champions of transparency and integrity in a world flooded with misinformation. Alison breaks down the PRSA Code of Ethics, sharing how it...
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Learning When to Pivot: University of Nevada, Reno PRSA's Bateman Competition Team
BetterPR
In this episode, our guests from the 2024 University of Nevada, Reno PRSSA Bateman team talk about the study of public relations in a pressure cooker!. Join Heather Saxe, Hunter Ramberg, and Jace Ouchida as they share their ability to pivot during the recent competition. From brainstorming sessions to final evaluations, get an inside look at the highs and lows of a real PR campaign. Listen now!
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Externships - Great Insight from KPS|3
BetterPR
In the episode, our guests, Julie Ardito, APR, Olive Giner, and Daphne Arreola Gonzalez, share their invaluable experiences and insights into how the externship at KPS3 has opened doors and expanded horizons. Hear from a recent student extern, an extern who worked their way up from extern to account coordinator to public relations specialist, and the experienced APR who led the PR charge for the agency. What's YOUR next career move?
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Award Winning Campaigns
BetterPR
In this episode, Kathie Taylor, APR, introduces a panel of PR practitioners who will do a deeper dive into their award-winning campaigns: Bethany Drysdale, Media and Communications Manager for Washoe County talking about an election night crisis, Jen Eastwood, PR Director at Good Giant talking about the Reno Rodeo, and Owen Trusdale, VP of Public Affairs at the Abbi Agency, who talks about the most successful Nevada Health Link registration period in history. The guests discuss topics like the importance of research in developing effective campaigns, the critical step of planning in successful...
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Understanding Military and Federal Public Relations
BetterPR
In this episode, April Conway, MBA, APR, Public Affairs Officer for the Reno Housing Authority, guest hosts as Deidre Forster, Media Operations Manager for the National Guard Bureau, and Captain Emerson Marcus, Public Affairs Officer for the Nevada National Guard speak about their experiences working in PR for the National Guard. Learn how they navigate communications between themselves and the public, their day-to-day roles, and how the APR+M accreditation helps Deidre in her civilian role.
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Making Connections Through Conversation: The Power of Podcast Interviews
BetterPR
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APR Curious? Listen up!
BetterPR
Are you APR Curious? Join us to get answers to your accreditation questions from our panel of speakers who: Are currently going through the process of earning their Accreditation in Public Relations; Have recently earned their accreditation and have put it to good use, both career-wise and through public relations crises; and Went through the APR accreditation process years ago and can attest to the value of accreditation Join our VP of Professional Development, Kathie Taylor, APR, and her guests Dan Davis, APR, Public Information Officer for the Carson City School District; Jena Esposito,...
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Exploring Media Relations
BetterPR
So, you have a story to tell or a newsworthy piece you want to see splashed across the front page. The only problem is, how do you get it in the news? This is where media relations comes in. The relationship between a marketer or PR professional and a journalist or news outlet is an important one based on mutual respect, trust, and knowledge of both your roles in the industry. As public relations practitioners, we value our media contacts and work to sustain and nurture those relationships. As public relations practitioners in the private sector, media publication, whether it is online, print...
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How Research Can Inform and Improve Your PR Strategies
BetterPR
In this episode, we talk with Matt Seltzer APR, Partner and Head of Research and Strategy at S2 Marketing in Las Vegas. Matt is a PRSA Board Member in the Las Vegas Valley Chapter and has spent his career in the public relations industry honing his skills as an expert researcher. He uses these skills to help clients communicate with their audiences more effectively, which is especially important when you're working with a diverse audience. We'll discuss why research is so important in the PR industry, as well as how you can understand the tools to better understand a multitude of research...
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Evolve Your Leadership Style - with Ken Jacobs
BetterPR
Explore how to become a better leader in uncertain times with Ken Jacobs, PCC, CPC, ELI-MP. Ken is the principal of Jacobs Consulting & Executive Coaching, which helps empower public relations and communications agency owners, CEOs, and senior leaders to achieve and surpass their organizational, career, and personal goals by becoming more inspiring, inspired, and effective leaders. It does so via leadership coaching.
info_outlineJoin guest host Rebecca Allured, APR, as Rebecca Venis, Director of Communications for the City of Reno, and Melissa Blosser, Community Relations Manager and Public Information Officer for Douglas County, discuss the challenges facing local government communicators, including misinformation and politics. Learn the strategies these professionals employ to reach multi-generational audiences across a wide variety of channels.