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What You Need to Know Before BevNET Live with Editor-in-Chief Jeff Klineman

Nombase Podcast

Release Date: 06/02/2026

Private Label Is a $330 Billion Business Now. How to Ride It Without Diluting Your Brand. show art Private Label Is a $330 Billion Business Now. How to Ride It Without Diluting Your Brand.

Nombase Podcast

Many founders think private label can compromise opportunities for their brand. Derek Brawley thinks that's backwards. He's spent nearly two decades running private label programs internationally, most recently at Prana, and mentors emerging brands on how to make the most of private label business. In this episode, he makes the case for private label as one of the most underused tools for cash flow, accurate forecasting, and long-term growth — and explains how to use it without compromising the brand you're building. You will learn: Why "brand dilution" is often backwards thinking, and...

info_outline The Truth About CVS: What 9,000 Doors Really Means for Scaling Brands show art The Truth About CVS: What 9,000 Doors Really Means for Scaling Brands

Nombase Podcast

  CVS may not be the first retail opportunity food and beverage brands evaluate, but it's important to know when it can be the right fit. Ashley Czerwien spent two and a half years as a CVS buyer and now manages the CVS relationship at KeHE, and she breaks down what actually needs to be true about your business before CVS makes sense. You will learn: What CVS's 9,000 doors actually look like, and which ones fit your brand The real submission process, from ECRM events to award letters What CVS costs versus what brands assume it costs The readiness signals CVS looks for: production,...

info_outline Don't Blend In. Make Your Difference Easy to Understand. show art Don't Blend In. Make Your Difference Easy to Understand.

Nombase Podcast

Building a differentiated brand is only half the battle. The other half is making sure consumers actually understand why it matters. Join Sahra Nguyen, founder & CEO of Nguyen Coffee Supply, and Kyle Nguyen, co-founder of Lucky Ox, to discuss one of the biggest challenges growing brands face: how to stay true to what makes your product unique while communicating it in a way that resonates with mainstream consumers.  You will learn: How to figure out what consumers actually care about—and build your messaging around it instead of your assumptions How to use Meta ads, Google...

info_outline Don't Build the Board Everyone Else Has. Build One That Gives You an Edge. show art Don't Build the Board Everyone Else Has. Build One That Gives You an Edge.

Nombase Podcast

Most founders know they need a board. Far fewer know how to build one that makes the business materially better. In this episode, Brad Charron, CEO of Aloha, and Kierstin Rielly, CEO of the Women on Boards Project, break down what separates a board that simply fills seats from one that helps you make better decisions, avoid costly mistakes, and build a stronger company. Using Aloha's board as a real-world case study, they share a practical framework for choosing the right people, compensating them fairly, and turning your board into a real competitive advantage. You will learn: How to build...

info_outline This Economy Is Splitting the Aisle. Here's the Pricing Model to Win Either Side. show art This Economy Is Splitting the Aisle. Here's the Pricing Model to Win Either Side.

Nombase Podcast

Today's grocery aisle is splitting between shoppers looking for the best deal and those who are happy to pay more for brands they believe are worth it. In this episode, Scott Sanders, Business Intelligence Lead at Carbone, and Jeff Lovering, Chief Data Scientist at Customer Marketing Group, talk through what that shift means for CPG brands. They share practical ways to think about pricing, promotions, and growth—and how to figure out whether your biggest opportunity is pricing, awareness, positioning, distribution, or something else entirely. You'll learn: How to determine whether your...

info_outline The Science Behind Functional Products Consumers Come Back For show art The Science Behind Functional Products Consumers Come Back For

Nombase Podcast

Functional ingredients are everywhere, but adding a trending ingredient to a label doesn't guarantee a product that actually works—or one consumers will buy again. Philip Bromley, CEO and co-founder of Viron, and Sarah Fenn, Viron's Director of Marketing, explain the science that separates effective functional products from those that simply make functional claims. Drawing on decades of experience in formulation, ingredient stabilization, and delivery systems, they explain why bioavailability, stability, packaging, and format matter just as much as the ingredient itself. You'll learn: Why...

info_outline Do You Really Need to Build in Public to Grow a CPG Brand? show art Do You Really Need to Build in Public to Grow a CPG Brand?

Nombase Podcast

Founders are constantly told they need to build in public - but is it actually the best way to grow? In this episode of the Nombase Podcast, Nick Elliott, Founder of Esprizio, joins Sara Brooks, Co-Founder of Goldilocks, to discuss the role of founder-led content, social media, PR, and brand strategy in building a successful CPG business. You Will Learn: When building in public makes sense—and when it doesn't How to develop a repeatable social strategy instead of posting randomly Low-cost ways to build awareness and generate PR How to create content that builds community instead of...

info_outline Why This Brand Pulled Out of 2,500 Doors—and What Brands Chasing Those Retailers Need to Know show art Why This Brand Pulled Out of 2,500 Doors—and What Brands Chasing Those Retailers Need to Know

Nombase Podcast

Getting onto retail shelves can feel like a big accomplishment—but what happens when strong velocity, national distribution, and real sales still don't add up to a profitable business? Lauren Chew of Love + Chew Superfood Cookies shares the story behind her decision to exit 2,500 retail doors through UNFI and KeHE—even with velocities buyers were happy with. Abby June Richards of The CPG CFO breaks down where the P&L falls apart for emerging brands and what founders need to understand about cash conversion cycles, trade spend, and channel-level profitability before signing a retailer...

info_outline Before You Spend More on Growth, Ask These 5 Questions show art Before You Spend More on Growth, Ask These 5 Questions

Nombase Podcast

As brands grow, it's easy to focus on the next retailer, the next marketing initiative, or the next distribution opportunity. But sustainable growth starts with a deeper understanding of your brand identity, who it's for, and what makes it truly different. In this episode, Eric Ramstad of Farmwell Drinks, Shaakira DeLoach of Ginja Snap, and brand strategist Kelly Criswell of Mudge to discuss how emerging brands can build around a niche, attract the right consumers, and create a foundation for long-term growth. From rebrands and packaging decisions to demos, consumer feedback, and community...

info_outline A Quick Note From BevNET Live show art A Quick Note From BevNET Live

Nombase Podcast

Hope to see many of you at BevNET Live this week on June 10 + 11 in NYC!  And for everybody else, we'll get back to our regularly scheduled podcast next week. Thanks for being part of our community!

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More Episodes

Getting ready for BevNet Live June 10–11 in New York City? Or on the fence? BevNet's Editor-in-Chief, Jeff Klineman, walks through a practical "how to do BevNet Live" guide — covering the agenda, key speakers, and how to make the most of every hour at the show.

We cover:

  • Tips on how to get the most out of networking, speaker presentations, 1:1 meetings with retailers and investors, and everything else at the show

  • What you need to do at BevNET Live and what you can catch up on when you're back home

  • Agenda highlights from Athletic Brewing, Culture Pop, and Dirty Shirley on building without outpacing your business

  • Retail sessions with Walmart, Whole Foods, and Vitamin Shoppe on getting — and staying — on shelf

  • Five investor-focused sessions including a term sheet tutorial and a former PepsiCo M&A lead

  • The delta-9 hemp category under the microscope as Congressional pressure threatens its future

  • Early intel on AI and agentic commerce — what CPG brands need to do now before big players lock it in

There's still time to register at Bevnetlive.com - see you there!!