#84 Arielle Levy on the Business of Influencer Photography: How to Leverage Instagram to Niche Down, Attract Ideal Clients & Take a Photo that Sells
Release Date: 07/10/2019
#185 Don't Miss Moments: Highlights from Beyond Influential Podcast Episodes 181-184
Beyond Influential
This week’s show is a special highlights episode where I’ve gone through the latest interviews and pulled out the must-listen clips and moments from conversations you might have missed or will want to revisit. This is an easy way to see if a particular guest or topic sparks your interest, and if you like what you hear, you can check out the full episodes, which are all linked below. You can also check out the shownotes for each episode for more info about the guest, how to connect with them, their book recommendations and more! #181 Feel Your Best: How to Optimize Your Diet with Data and...
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#184 Creating The Next Craze in Nightlife with Sauna, Ice Baths, & Breathwork with Myles Farmer of Othership
Beyond Influential
This week’s episode is all about building the next craze in nightlife—an alcohol-free alternative focused on wellness and community building. Othership is a luxury sauna and ice bath experience with carefully curated and guided classes to make sure you have an immersive and transformative time where you can truly connect with yourself and others. With their first location based in Toronto, Othership has attracted both devoted enthusiasts and the attention of major wellness investors. Othership also has a great breathwork app, and you can get an extended free trial right here: My...
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#183 Stress Resilience, Heart Rate Variability, and Using Biofeedback to Train Your Nervous System with Dr. Jay Wiles
Beyond Influential
Dr. Jay Wiles is a clinical health and performance psychologist and the subject-matter expert on heart rate variability (HRV) and the interconnection between the human stress response and health optimization. He works as a leading consultant in psychophysiology to health influencers, professional athletes and teams, executives, and high performers. He is also the co-founder and Chief Scientific Officer of Hanu Health, where he has pioneered a new and innovative way of using heart rate variability and respiratory training to help you adapt and respond to stress, while allowing you to build...
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#182 Hypnosis 101: What It Really Is, What It Can Do For You & How to Use It Yourself with Dr. David Spiegel
Beyond Influential
Have you ever been hypnotized? When you hear the word hypnosis, I’m willing to bet the first thing you think of is those stage performances where an audience member is instructed to do something ridiculous. But in reality, hypnosis is so much more than that, and it can truly benefit you in many ways. Whether you want to stress less, sleep better, manage pain, lose weight, overcome fears, or improve professional performance, hypnosis can help you do it. This week’s Beyond Influential guest, Dr. David Spiegel is the expert when it comes to clinical hypnosis, and his mission is to help...
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#181 Feel Your Best: How to Optimize Your Diet with Data and Improve Your Metabolic Health with Dr. Lauren Kelley-Chew of Levels Health
Beyond Influential
What if you could see in real-time how what you’re eating affects your health? We all know we should be “eating healthy”—but what does that mean exactly? Health is not one size fits all and with so much competing advice out there, I’m excited to introduce you to this week’s guest, Dr. Lauren Kelley-Chew. Lauren is a physician entrepreneur whose background includes private equity, a Y-Combinator backed digital therapeutics startup, and leading strategy and business operations at Verily Life Sciences (formerly Google X) where she focused on devices and emerging products....
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#180 Halfway Through 2022: Beyond Influential Interview Highlights
Beyond Influential
This week’s show is a special highlights episode where I’ve gone through the latest interviews and pulled out the must-listen clips and moments from conversations you might have missed or will want to revisit. This is an easy way to see if a particular guest or topic sparks your interest, and if you like what you hear, you can check out the full episodes, which are all linked below. You can also check out the shownotes for each episode for more info about the guest, how to connect with them, their book recommendations and more! #173 Self-Compassion for Business Success as an Entrepreneur...
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#179 Life as a Content Creator: The Business, Burnout, & Work-Life Harmony With Ehlie Luna Pt. 2
Beyond Influential
Ehlie Luna is a Brooklyn-based, Haitian-American pro makeup artist, creative, and content creator specializing in the beauty space. She served as the key MUA with the New York City Ballet, where she blended theater and fashion by working with designers like Humberto of Opening Ceremony, Valentino, and Stella McCartney. Her creative work has also been featured in commercials and ads for Broadway, and for brands like Kiss, Daily Paper and Facebook. As a content creator, she’s worked with brands like MAC Cosmetics, Pattern Beauty, Uoma Beauty, Beautyblender, Macy’s and more. If you don’t...
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#178 Becoming a Content Creator: The Value of Experience & Pushing Through Fear With Ehlie Luna Pt. 1
Beyond Influential
Ehlie Luna is a Brooklyn-based, Haitian-American pro makeup artist, creative, and content creator specializing in the beauty space. She served as the key MUA with the New York City Ballet, where she blended theater and fashion by working with designers like Humberto of Opening Ceremony, Valentino, and Stella McCartney. Her creative work has also been featured in commercials and ads for Broadway, and for brands like Kiss, Daily Paper and Facebook. As a content creator, she’s worked with brands like MAC Cosmetics, Pattern Beauty, Uoma Beauty, Beautyblender, Macy’s and more. If you don’t...
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#177 How to Transform Your Money Mindset & Rewire Your Brain for Wealth with Barbara Huson
Beyond Influential
This episode is all about a topic that needs to be discussed more openly, especially for women… and that’s money. Like it or not, money is a necessity in our society and it’s also an important source of power, which means it is incredibly important to feel confident and empowered when it comes to anything related to your finances. And whether you’re aware of it or not, everyone has a unique relationship and internal dialogue around money that affects your monetary habits, behaviors, and decisions. This week’s guest is a leading authority on helping women transform their...
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The Most Popular Beyond Influential Interview: Melissa Wood Health
Beyond Influential
I thought now would be a great time to reshare the most popular Beyond Influential interview of all time, Episode 45 with Melissa Wood-Tepperberg, aka Melissa Wood Health, on Tapping into Your Passion & Staying Unfiltered in an Instagram World. And while I’m sure there have been a few changes in the specific details as she’s scaled, the conversation still holds up today. Since this episode was recorded, I’ve loved watching the growth and evolution of Melissa’s brand and business. (At the time, I hadn’t tried her workouts, but since then they’ve really helped out when I fell off...
info_outlineOne of the things I love about the business world is that there’s always a deep dive to be had into what’s going on behind the scenes - there are always “people behind the people.” Nobody succeeds in business alone, and it’s often those people and processes that are critical to executing the vision.
Enter Arielle Levy, our guest for today’s Beyond Influential. Arielle is a talented artist with an incredible eye for detail and aesthetics who works expertly behind the lens to bring top influencers’ visions to life.
Arielle is an Influencer Photographer & Brand Content Creator for lifestyle, fashion, and beauty bloggers throughout San Diego, and you’ve likely saved her photos as inspo for your own brand (think Skinny Confidential’s Lauryn Evarts).
In this episode, not only does Arielle give us the scoop on how she transitioned to her dream job as a photographer (including her pricing experiments, the value of niching down, and the Instagram hashtag hacks that brought in her ideal clients), but also her best photography secrets - from location and posing tips, to flat lay photography, and the exact editing apps and resources she herself uses!
Arielle brought the value in this episode! Whether you’re an entrepreneur on the market for a photographer, an influencer looking for some picture perfect tips, or a professional photographer yourself seeking to learn from the best, this is one episode you won’t want to miss.
We cover:
- Pricing strategies to attract your ideal client;
- Hashtags and marketing through Instagram;
- The value in niching down;
- How to style your profile feed attractively and take the perfect flat-lay;
- Ideal lightings, poses, locations, and content that sells;
- Arielle’s client process, biggest struggles, and how she manages a hectic schedule;
- Favorite editing apps, resources, and strategies;
- And more!