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#103 Easy Holiday Marketing Tips For Any Business: Office Depot Expert Roundtable

Beyond Influential

Release Date: 11/29/2019

#185 Don't Miss Moments: Highlights from Beyond Influential Podcast Episodes 181-184 show art #185 Don't Miss Moments: Highlights from Beyond Influential Podcast Episodes 181-184

Beyond Influential

This week’s show is a special highlights episode where I’ve gone through the latest interviews and pulled out the must-listen clips and moments from conversations you might have missed or will want to revisit. This is an easy way to see if a particular guest or topic sparks your interest, and if you like what you hear, you can check out the full episodes, which are all linked below. You can also check out the shownotes for each episode for more info about the guest, how to connect with them, their book recommendations and more! #181 Feel Your Best: How to Optimize Your Diet with Data and...

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#184 Creating The Next Craze in Nightlife with Sauna, Ice Baths, & Breathwork with Myles Farmer of Othership show art #184 Creating The Next Craze in Nightlife with Sauna, Ice Baths, & Breathwork with Myles Farmer of Othership

Beyond Influential

This week’s episode is all about building the next craze in nightlife—an alcohol-free alternative focused on wellness and community building. Othership is a luxury sauna and ice bath experience with carefully curated and guided classes to make sure you have an immersive and transformative time where you can truly connect with yourself and others. With their first location based in Toronto, Othership has attracted both devoted enthusiasts and the attention of major wellness investors. Othership also has a great breathwork app, and you can get an extended free trial right here: My...

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#183 Stress Resilience, Heart Rate Variability, and Using Biofeedback to Train Your Nervous System with Dr. Jay Wiles show art #183 Stress Resilience, Heart Rate Variability, and Using Biofeedback to Train Your Nervous System with Dr. Jay Wiles

Beyond Influential

Dr. Jay Wiles is a clinical health and performance psychologist and the subject-matter expert on heart rate variability (HRV) and the interconnection between the human stress response and health optimization. He works as a leading consultant in psychophysiology to health influencers, professional athletes and teams, executives, and high performers. He is also the co-founder and Chief Scientific Officer of Hanu Health, where he has pioneered a new and innovative way of using heart rate variability and respiratory training to help you adapt and respond to stress, while allowing you to build...

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#182 Hypnosis 101: What It Really Is, What It Can Do For You & How to Use It Yourself with Dr. David Spiegel show art #182 Hypnosis 101: What It Really Is, What It Can Do For You & How to Use It Yourself with Dr. David Spiegel

Beyond Influential

Have you ever been hypnotized? When you hear the word hypnosis, I’m willing to bet the first thing you think of is those stage performances where an audience member is instructed to do something ridiculous. But in reality, hypnosis is so much more than that, and it can truly benefit you in many ways. Whether you want to stress less, sleep better, manage pain, lose weight, overcome fears, or improve professional performance, hypnosis can help you do it. This week’s Beyond Influential guest, Dr. David Spiegel is the expert when it comes to clinical hypnosis, and his mission is to help...

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#181 Feel Your Best: How to Optimize Your Diet with Data and Improve Your Metabolic Health with Dr. Lauren Kelley-Chew of Levels Health show art #181 Feel Your Best: How to Optimize Your Diet with Data and Improve Your Metabolic Health with Dr. Lauren Kelley-Chew of Levels Health

Beyond Influential

What if you could see in real-time how what you’re eating affects your health?  We all know we should be “eating healthy”—but what does that mean exactly? Health is not one size fits all and with so much competing advice out there, I’m excited to introduce you to this week’s guest, Dr. Lauren Kelley-Chew.  Lauren is a physician entrepreneur whose background includes private equity, a Y-Combinator backed digital therapeutics startup, and leading strategy and business operations at Verily Life Sciences (formerly Google X) where she focused on devices and emerging products....

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#180 Halfway Through 2022: Beyond Influential Interview Highlights show art #180 Halfway Through 2022: Beyond Influential Interview Highlights

Beyond Influential

This week’s show is a special highlights episode where I’ve gone through the latest interviews and pulled out the must-listen clips and moments from conversations you might have missed or will want to revisit. This is an easy way to see if a particular guest or topic sparks your interest, and if you like what you hear, you can check out the full episodes, which are all linked below. You can also check out the shownotes for each episode for more info about the guest, how to connect with them, their book recommendations and more! #173 Self-Compassion for Business Success as an Entrepreneur...

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#179 Life as a Content Creator: The Business, Burnout, & Work-Life Harmony With Ehlie Luna Pt. 2 show art #179 Life as a Content Creator: The Business, Burnout, & Work-Life Harmony With Ehlie Luna Pt. 2

Beyond Influential

Ehlie Luna is a Brooklyn-based, Haitian-American pro makeup artist, creative, and content creator specializing in the beauty space. She served as the key MUA with the New York City Ballet, where she blended theater and fashion by working with designers like Humberto of Opening Ceremony, Valentino, and Stella McCartney. Her creative work has also been featured in commercials and ads for Broadway, and for brands like Kiss, Daily Paper and Facebook. As a content creator, she’s worked with brands like MAC Cosmetics, Pattern Beauty, Uoma Beauty, Beautyblender, Macy’s and more. If you don’t...

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#178 Becoming a Content Creator: The Value of Experience & Pushing Through Fear With Ehlie Luna Pt. 1 show art #178 Becoming a Content Creator: The Value of Experience & Pushing Through Fear With Ehlie Luna Pt. 1

Beyond Influential

Ehlie Luna is a Brooklyn-based, Haitian-American pro makeup artist, creative, and content creator specializing in the beauty space. She served as the key MUA with the New York City Ballet, where she blended theater and fashion by working with designers like Humberto of Opening Ceremony, Valentino, and Stella McCartney. Her creative work has also been featured in commercials and ads for Broadway, and for brands like Kiss, Daily Paper and Facebook. As a content creator, she’s worked with brands like MAC Cosmetics, Pattern Beauty, Uoma Beauty, Beautyblender, Macy’s and more. If you don’t...

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#177 How to Transform Your Money Mindset & Rewire Your Brain for Wealth with Barbara Huson show art #177 How to Transform Your Money Mindset & Rewire Your Brain for Wealth with Barbara Huson

Beyond Influential

This episode is all about a topic that needs to be discussed more openly, especially for women… and that’s money.  Like it or not, money is a necessity in our society and it’s also an important source of power, which means it is incredibly important to feel confident and empowered when it comes to anything related to your finances. And whether you’re aware of it or not, everyone has a unique relationship and internal dialogue around money that affects your monetary habits, behaviors, and decisions. This week’s guest is a leading authority on helping women transform their...

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The Most Popular Beyond Influential Interview: Melissa Wood Health show art The Most Popular Beyond Influential Interview: Melissa Wood Health

Beyond Influential

I thought now would be a great time to reshare the most popular Beyond Influential interview of all time, Episode 45 with Melissa Wood-Tepperberg, aka Melissa Wood Health, on Tapping into Your Passion & Staying Unfiltered in an Instagram World. And while I’m sure there have been a few changes in the specific details as she’s scaled, the conversation still holds up today. Since this episode was recorded, I’ve loved watching the growth and evolution of Melissa’s brand and business. (At the time, I hadn’t tried her workouts, but since then they’ve really helped out when I fell off...

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More Episodes

This week’s episode is just in time for the holidays!

A big point I always try to hammer home is that there isn’t any market that’s too saturated if you position yourself correctly, and using the online space to do it is one of the easiest ways to differentiate your brand, build awareness,  create brand loyalty, and  grow your bottom line!

I had the honor of getting to do a very fun business roundtable in collaboration with Office Depot to discuss different online and traditional marketing tips, tactics, and strategies to really stand out and get holiday foot traffic in a time every business on earth feels like it’s competing for your attention and wallet. This episode is focused more on brick and mortar businesses, but it applies to ANY type of business. Business is business, no matter what form it takes, and I had the pleasure of getting to do this roundtable with two other incredible women who are experts in their areas.

For this roundtable, I am joined by the fabulous Stacy Tuschl and Stephanie Schwartz: 

Stacy, who you might remember from Ep. 80 & 81,  started her dance studio in 2002, scaled it to a second location, and has been helping other business owners do the same through her consulting business. She has built both her brick and mortar dance studios AND her online businesses into 7-figure businesses and is such an incredible resource for anyone growing their business. Her podcast is literally called The Foot Traffic podcast - so she was an obvious choice to discuss how to get foot traffic during the holidays.

Stephanie Schwartz manages brand partnerships at Office Depot. Her experience in partnerships directly ties in with strategies all businesses should utilize through events, blogs, video and thought leadership.

In this episode, we cover:

  • How online personal branding leads to tangible results for small brick-and-mortar businesses (and all businesses!)
  • How to come up with effective promotions to get people in the door
  • Personal branding to grow your business: getting started & developing your voice
  • Your Target Audience: Identifying the social media platforms they use & being aware of the local culture 
  • Hashtags: How to create campaigns & how to use them to attract local customers 
  • The content creation process and repurposing content strategically
  • Optimizing your time by being intentional and smart about how you structure your schedule
  • Why self-care and personal time is a non-negotiable & more!

To learn about the Beyond Influential Insiders, Click HERE!

To connect with Office Depot:

Watch the video of the Office Depot Roundtable HERE

Listen to my #Workonomy chat HERE

Workonomy Facebook Group | Office Depot Facebook | LinkedIn

To connect with Stacy Tuschl:

#81 How LinkedIn Can Revolutionize Your Brand with Brittany Krystle & Stacy Tuchl on The Foot Traffic Podcast

#80 Stacy Tuschl on What it Takes to Make 7-Figures, Investing in Yourself, & Creating Unstoppable Foot Traffic to Your Small Business

Website | The Foot Traffic PodcastInstagram

To connect with Stephanie Schwartz:

Instagram | Twitter | LinkedIn

To connect with me, Brittany Krystle:

Instagram| TwitterLinkedInWebsiteFacebook

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