Get to Know LSEO with Anne Stramara
The Beyond Local Podcast
This week’s Beyond Local podcast guest pulls no punches with Jeff and Steve on workplace diversity. During her debut on Beyond Local’s “Get to Know LSEO” series, Anne Stramara, LSEO’s Paid Media Associate, gets real about how she’d like to see more women in the office. Her candid suggestion leads to an important conversation about women in tech. TL;DR — LSEO is in a perpetual state of growth, and invites women with skills to apply.
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Get to Know LSEO with Nina Koons
The Beyond Local Podcast
Steve steps in and steps up for this week’s edition of “Get to Know LSEO” on the Beyond Local podcast. Jeff was busy, so Steve leads a conversation steeped in counterculture with LSEO Senior SEO Associate Nina Koons. Nina offers a how-to on reading Japanese comic books and enlightens Steve on some heavy metal (or is that metalcore?) bands he’s certainly never heard of. Before joining LSEO, Nina had already built a rich career in search engine optimization and worked for several other companies. She joined LSEO and immediately appreciated the small-business atmosphere and easy access to...
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Get to Know LSEO with Eric Meese
The Beyond Local Podcast
This week Jeff and Steve bring in Eric Meese, LSEO’s new Director of Paid Media. He’s a brilliant strategist and avid outdoorsman. Eric left high school pursuing a career with the Pennsylvania State Police, but had a moment of clarity when he realized the power of the internet and paid media. He discovered a knack for social media when he built curated Instagram pages for outdoorsy types and quickly racked up thousands of followers.
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Get to Know LSEO with Steve Blackburn
The Beyond Local Podcast
Beyond Local celebrates its 50th episode by flipping the script. Kyle Kozie, LSEO’s Vice President of Search takes over and puts Steve in the hot seat for his turn at “Get to Know LSEO.”
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Get to Know LSEO with Tucker Hottes
The Beyond Local Podcast
Jeff and Steve introduce LSEO’s newest team member, Client Services Manager Tucker Hottes, during this week’s edition of Beyond Local’s special series, “Get to Know LSEO.” Tucker’s a media Swiss army knife, with tons of experience in the local market. He’s got deep regional knowledge and an insatiable thirst to know how people consume media. When it comes to marketing advice, he’s blunt about his skepticism over plug-and-play solutions.
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Get to Know LSEO with Nick Bukofski
The Beyond Local Podcast
Nick’s a photographer and graphic designer. He’s also the youngest member of our team who just finished college. So, of course, expect a healthy dose of playful ribbing in this week’s episode over how young he is. There’s also an Easter egg reveal of just how young Steve is. Stay tuned to the end to hear Nick’s wizened approach to graphic design for marketing.
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Get to Know LSEO with Jeff Kimmel
The Beyond Local Podcast
Jeff offers his No. 1 tip for web marketing and search engine optimization: you can’t just “set it and forget it.” Any good business leader should constantly assess their growth online. “You have to make sure you’re at least gaining more traffic,” he says. “If you’re growing online, which is the way everything’s going today, you’re going to continue to grow as a company.”
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Get to Know LSEO with Adam Bravyak
The Beyond Local Podcast
Even though he’s more of a back-of-house kind of guy, Adam’s an important part of the culture here at LSEO. In fact, it was our culture that first brought him to us.
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Get to Know LSEO with Eric Adamczyk
The Beyond Local Podcast
When it comes to practical advice for improving your website’s SEO, Eric came ready to recommend disavowing spammy backlinks and running the occasional crawl to uncover broken links or missing pages.
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Get to Know LSEO with Jade Matusick
The Beyond Local Podcast
In this week’s edition of the Beyond Local series “Get to Know LSEO,” Jeff and Steve peel Content Writer Jade Matusick away from her keyboard to get her thoughts on copywriting best practices. But, perhaps more important, they find out how prepared she is to resume caring for office plants now that we’re back to in-person work.
info_outlinePhil Gaughan, LSEO’s Director of Growth and Development, pulls a fast one on Jeff in the podcast booth when he makes an on-air open invitation. He invites any Pennsylvania business, large or small, to come on as a podcast guest as part of his PA for PA initiative. Conceptually, PA for PA builds camaraderie among companies in the state. For Phil, who’s been a part of Northeast Pennsylvania teeming digital solutions eco system from the beginning, camaraderie starts with conversations and storytelling. Our host and guest also discuss Phil’s extensive background in ecommerce development and what online retailers should look for in a digital marketing agency.