Backlash Over Lego-Modded Gun 🧱
Beyond Social Media: The Marketing, Advertising & Public Relations Podcast
Release Date: 07/18/2021
Mathfluencers & Knitfluencers
Beyond Social Media: The Marketing, Advertising & Public Relations Podcast
During episode 379, co-hosts BL Ochman & David Erickson discuss teacher math influencers on TikTok and a knitting influencer, as well as: Search engine optimization for educational videos Slack's name pronounciation feature A clever QR code commercial Advertising guns Doorbell ads A Facebook phishing scandal Clumsy training videos Click-Through Rates by ranking stats Plus shiny new stuff and important stats and a lot of stuff in between. Video, Show Notes & Links:
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Domino's Stranger Pizza
Beyond Social Media: The Marketing, Advertising & Public Relations Podcast
During episode 378, co-hosts BL Ochman & David Erickson discuss Domino's Stranger Things pizza app, as well as: The brave new frontier of virtual product placements Coinbase gets all up in in haters' faces LEGO's crowdsourced Starry Night set A Taco Bell oil painting The problem of livestreamed mass murder The disasterously misnamed stablecoins GrubHub's costly lunch ShipGo's ridiculing commercial The most GenX tweet in the history of Twitter Podcast consumption stats Plus shiny new stuff and important stats and a lot of stuff in between. Video, Show Notes & Links:
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Elon Musk & Twitter Circles
Beyond Social Media: The Marketing, Advertising & Public Relations Podcast
During episode 377, co-hosts BL Ochman & David Erickson discuss Elon Musk's acquisition of Twitter and the composition of his tweets, as well as: How the tech titans are teaming up to forge a password-free future How video game engines are transforming Hollywood Twitter's testing of Circles LeBron James talks to his younger self Budweiser's politically-charged "freedom" cans Cannabis marketers stealing famous food brand packaging Video ads crashing news apps Instagram marketing statistics Plus shiny new stuff and important stats and a lot of stuff in between. Video, Show Notes...
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The Demise Of CNN Plus
Beyond Social Media: The Marketing, Advertising & Public Relations Podcast
During episode 376, co-hosts BL Ochman & David Erickson discuss the quick and nasty demise of CNN+, as well as: A PSA campaign featuring actual gunshot victims unboxing firearms Google Docs can write summaries and OpenAI can write much more impressive prose Stripe and Twitter partnering on crypto payouts YouTube's new keyword research tool Google's Earth Day Doodle Jimmy John's gets high An NFT get-rich-quick scheme BeReal stats Plus shiny new stuff and important stats and a lot of stuff in between. Video, Show Notes & Links:
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Pink Floyd Reforms For Ukraine & YouTube Reactions
Beyond Social Media: The Marketing, Advertising & Public Relations Podcast
During episode 375, co-hosts BL Ochman & David Erickson discuss Pink Floyd reuniting for Ukraine, as well as: YouTube experiments with reactions AdAge educates marketers on Web3 Podcasts on Twitter Twitter's edit button Fortune 1's NFTpocalypse Voice-activated graphic design AI salesforce The mother of all Facebook lawsuits Podcast consumption Plus shiny new stuff and important stats and a lot of stuff in between. Video, Show Notes & Links:
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đź’© Burger King's Poop Emoji Ice Cream
Beyond Social Media: The Marketing, Advertising & Public Relations Podcast
During episode 374, co-hosts BL Ochman & David Erickson discuss Burger King's poop emoji ice cream, as well as: Ukraine's NFT fundraiser The conversational receptiveness of Arnold Schwarzenegger's video address to the Russian people YouTube video essays Sting's new Hiring Chain music video for World Down Syndrome Day Google's sunsetting Universal Analytics A botched TikTok takedown attempt Plus shiny new stuff and important stats and a lot of stuff in between. Video, Show Notes & Links:
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Dolly Parton + Metaverse = Dollyverse
Beyond Social Media: The Marketing, Advertising & Public Relations Podcast
During episode 373, co-hosts BL Ochman & David Erickson discuss Dolly Parton joining the metaverse, as well as: Tracking the emotional responses to commercials Twitter's new eCommerce shops How to claim credit for your work so your boss doesn't steal it The White House's influencer marketing efforts to combat Russia's anti-Ukraine propaganda Russia's bankrolling of pro-Putin influencers Yet another PR pitch from hell Facebook's random banning of pages Plus great new apps and important stats and a lot of stuff in between. Video, Show Notes & Links:
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Crowdsourcing Ukraine War Intel
Beyond Social Media: The Marketing, Advertising & Public Relations Podcast
During episode 372, co-hosts BL Ochman & David Erickson discuss how some California researchers identified Russian invasion troop movements using Google Maps, as well as: The new Twitter Community features LinkedIn's new marketers' community group The growing base of Metaverse users; Applebee's annoyed at CNN for picture-in-picture ad placement within breaking war coverage Gaming Wikipedia's SCOTUS candidate bio pages YouTube's random, mistaken takedown notices Fake Instagram Ukraine war accounts Plus great new apps and important stats and a lot of stuff in between. Video, Show...
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Super Bowl LXI Commercials
Beyond Social Media: The Marketing, Advertising & Public Relations Podcast
During episode 371, co-hosts BL Ochman & David Erickson discuss YouTube's Super Bowl LXI Ad Blitz collection, as well as: Bay Area Rapid Transit's customer love story for Valentine's Day Apple's virtual reality operating system, realityOS The Go Viral video game that teaches you to recognize disinformation techniques Hawaiian Tropic’s crappy marketing The reputational signals generated by Spotify's Joe Rogan controversy The fallen prestige of Forbes Edelman's Trust Barometer Plus great new apps and important stats and a lot of stuff in between. Video, Show Notes & Links:...
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#DeleteSpotify Trends As Neil Young Leads A Boycott To Protest Joe Rogan
Beyond Social Media: The Marketing, Advertising & Public Relations Podcast
During episode 370, co-hosts BL Ochman & David Erickson discuss Neil Young and other musicians leaving Spotify in protest over Joe Rogan's Covid disinformation, as well as: The Bryant Lake Bowl's amazing marketing video Gibson's NFT guitars Michelob Ultra's Super Bowl commercial previews M&M's mascot makeovers Influencers need to get their act together Twitter lets the Big Lie spread The ridiculous defintion of an Instagram Reel view 2022 spending on social audio Plus great new apps and important stats and a lot of stuff in between. Video, Show Notes & Links:
info_outlineDuring episode 356, co-hosts BL Ochman & David Erickson discuss the backlash over Culper Precision’s Lego kit for a Glock handgun, as well as:
- Improv Everywhere's New York city dance party
- Google's test of seller ratings in search
- Twitter's Non-Fungible Tokens
- Amazon's Kindle Vella serialized fiction platform
- Twitter's testing of new conversational features
- Instagram's Reel advertising
- BusinessInsider's clever welcome email
- Facebook launching it's Substack clone, Bulletin
- The advent of the college athlete influencer
- This Week in Cuba Twitter Space
- DiGiorno's crowdsourced slogan
- An Amazon contractor gets fired by bot
- Emails on packaging
- Clubhouse demographics
Plus great new apps and important stats and a lot of stuff in between.
- Video, Show Notes & Links: https://beyondsocialmediashow.com/356
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