014: Getting Control on Amazon with Jonathan Fassnacht, GearNation
Beyond the Bow, Presented by ATA
Release Date: 08/26/2019
037: Masterclass Preview - Consistent Authenticity with Melissa Bachman & Michelle Scheuermann
Beyond the Bow, Presented by ATA
In this preview episode of the 2023 Archery Industry Masterclass (January 10th - Indianapolis, IN), Kurt talks with Melissa and Michelle about the various methods brands and retail businesses interact with their customers. Each marketing channel is unique, but what remains the same is the need for a business to be authentic so customers can make a true connection no matter if they visit your website, social media pages, or brick and mortar business. Learn more about the Archery Industry Masterclass at archerytrade.org/masterclass.
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036: Mindset of a Successful Mobile Hunter with Aaron Ritter (Latitude Outdoors)
Beyond the Bow, Presented by ATA
Kurt talks with Aaron Ritter about the 60-30-10 principle and how it applies to mobile hunting, and specifically to those looking to start saddle hunting. Aaron also shares idea of how archery retailers can play a vital role in helping more people enjoy saddle hunting as it becomes an increasingly popular method of hunting big game with archery equipment. Don't miss Aaron's Coffee Talk at the #ATA2023 trade show on Friday January 13th at 11:00am in the MyATA Area.
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035: ATA President & CEO Jeff Poole
Beyond the Bow, Presented by ATA
In this episode, we chat with ATA's new president & CEO, Jeff Poole. Jeff shares some of his past experiences, what drew him to the archery industry, and what he sees as opportunities for the future of the ATA and its members.
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034: Masterclass 2022 Preview - The Evolution of Archery Coaching with Guy Krueger
Beyond the Bow, Presented by ATA
Guy Krueger of USA Archery shares insights on how the last year has affected the landscape of coaching archery and how coaching can be a huge benefit to your business. This episode is a preview of more content to come in our 2022 Archery Industry Masterclass. Visit archerytrade.org to sign up for in-person or virtual sessions.
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033: The Draw - Mike Jasper: College Football Coach & Former NFL Player's Journey Into Bowhunting
Beyond the Bow, Presented by ATA
Mike Jasper is a current college football coach and former player in the National Football League. In this episode, he shares how being a black man living in the south has made his journey into bowhunting different than most...and how you might be able to learn from his experiences to improve your relationships with new customers.
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032: The Draw with Samantha Seaton
Beyond the Bow, Presented by ATA
Kurt speaks with fellow ATA staffer, Samantha Seaton, to discuss an upcoming segment of the Beyond the Bow podcast - The Draw. These special episodes, hosted by Seaton, will turn the focus to the customer. Archers and bowhunters are what make this industry, and each of them has a different story of what they shoot, how they hunt, and most importantly - the draw that keeps them behind the bow.
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032: Retail Lessons Learned with Korbin Williams
Beyond the Bow, Presented by ATA
Korbin's Archery (Seminole, TX) has established itself as a successful archery pro shop. In this episode, hear from owner Korbin Williams as he shares some advice on what has brought about this success. Korbin also shares a crucial mistake that caused a major disruption for his business in hopes that fellow retailers can learn and avoid encountering a similar situation themselves.
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031: Conservation & Bowhunting - How ATA and AFWA Work Together for the Future of our Sport
Beyond the Bow, Presented by ATA
Your ATA has established a great relationship with the Association of Fish & Wildlife Agencies, and continues to participate in efforts to protect game populations and promote bowhunting. In this episode, Dan Forster joins Kurt to talk with Mark Tisa of the Massachusetts Division of Fisheries & Wildlife. We discuss current projects funded by excise tax dollars paid on archery equipment, and the emphasis on gathering hunter data so industry businesses and wildlife agencies can make informed decisions.
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030: Uncomfortable Conversations - Diversity, Equity, and Inclusion in the Archery Industry
Beyond the Bow, Presented by ATA
Growing archery participation has ranked at the top of the list when ATA members are asked what matters most to their business. To truly expand the reach of the industry we must look outside of our current circles. In this episode, Sam Seaton (ATA), Immanuel Salas (TX Parks & Wildlife), and Mike Jasper (Bethel University) discuss their experiences in archery and how the ATA is working to not only identify areas in need of improvement, but also to create a plan to act.
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029: Talking NASP with Stephanie Rustad & Lisa Frye
Beyond the Bow, Presented by ATA
The NASP program has served as an introduction to archery for students throughout the country, but like most organizations has had to adapt its offerings to adhere to COVID-19 guidelines. In this episode, Kurt talks with Stephanie Rustad (NASP) and Lisa Frye (KY Fish & Wildlife) about where the NASP program started, how its currently adapting, and where there's more room for members of the archery industry to get connected to create new customers and move them along the pathway beyond NASP.
info_outlineThe Amazon platform is a difference maker for many businesses in the archery industry. Jonathan discusses the inner workings of Amazon and how having more control on this platform can allow a brand to gain customers, be more profitable, and better serve their brick & mortar partners.