Business of Sport Ep.40: Miguel Sequerra, Sports Agent & Founder @ 22 Ventures, ‘Mbappe, Neymar and representing the world's best talent'’
Release Date: 10/08/2024
Ben Calveley, The British & Irish Lions CEO: “We Need Some Wins; This Is A High Performance Team!” (Ep68)
Business of Sport
Today we’re delighted to welcome the British and Irish Lions CEO Ben Calveley to the show. The Lions are one of the most iconic institutions in sport. Made up of players from England, Scotland, Ireland, and Wales, this team which tours once every four years is the pinnacle of many a rugby player's career. In just a few weeks, the team will begin its tour of Australia, trying to win a series for only the third time in the last 30 years. This highlights how difficult it actually is for the Lions to be successful. There are few things more difficult than winning away in New Zealand, South...
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Charlotte O’Neill, Manchester City Women Managing Director, ‘Why Is Women’s Football Expected To Be Profitable When Men’s Football Isn’t!?’
Business of Sport
Today we’re delighted to welcome Manchester City Women’s Director Charlotte O’Neill to the show. This is a part of the game we talk about a lot. The growth of women’s football has been in turbo over the last decade, both in the UK and beyond. Man City have been one of the clubs leading that charge, compiling a squad of world class talent with the facilities and infrastructure to deliver on a long term ambition, to be the best women’s team in the world. But behind this is a broad range of both successes and major challenges to overcome. From developing female first brands with unique...
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Steven Elworthy, Surrey County Cricket CEO: ‘Is County Cricket Sustainable?' (Ep66)
Business of Sport
Today we’re delighted to welcome Surrey County Cricket CEO Steve Elworthy to the show, our first venture into one of the toughest businesses in sport. Surrey is a historic institution in a historic sport, part of a club set up integral to the development of all cricket, including the much loved short form franchise tournaments that dominate today. But well documented, the clubs are struggling big time. Surrey, as you’ll hear, is not one of them. By far the best team chasing a 4th consecutive championship, a key piece of infrastructure generating tens of millions a year, a perfect...
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Joe Gorman, Exeter City CEO: ‘The Club with 4700 Owners!’ (Ep65)
Business of Sport
Today we welcome Exeter City CEO Joe Gorman. This show is long in the making. One of the most requested guests we have had. Why? Well Exeter are one of football’s biggest rarities; a fan owned club. This means they cannot rely on the wealth and exuberance enjoyed by many to succeed on and off the pitch. They actually have to try and make the business make sense. Punching above their weight for many years, the club sits in League One alongside mega rich teams like Birmingham and Wrexham, and are more than competitive. So how does a club owned by 4700 fans paying £24 a year compete at the top...
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Nicolas Julia, Sorare Founder: ‘Building a $4bn Fantasy Sports Empire’ (Ep64)
Business of Sport
Today we welcome Nicolas Julia, founder of Sorare, the record breaking platform that blends fantasy sport with digital collectibles. This is a step beyond the fantasy football/F1/rugby you may already be a part of. It’s an open market, providing the chance to show your skills and talent identification to buy, select and trade tangible assets in the form of player cards. They are reimagining sport for the digital age, combining NFT’s, global partnerships, and strategic gameplay to create a fan-owned, athlete connected future of sports entertainment. From signing partnerships with the...
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Jimmie Johnson, 7x NASCAR Champion: 'Has the Rise of F1 Been Good For NASCAR?' (Ep63)
Business of Sport
Today we welcome 7-time NASCAR Champion Jimmie Johnson, a racing legend. Motorsport has never been bigger. The Liberty Media world of F1 has exploded, MotoGP has sold for over $4bn, but what about NASCAR? The US's second most watched sport is an entertainment and commercial giant, yet outside of America, it’s fair to say exposure is limited. Jimmie Johnson is one of the most successful drivers to grace any track; think Lewis Hamilton or Michael Schumacher. He is the joint record holder for most Championships won, dominating the sport in the noughties winning 5 titles in a row. Now, he’s...
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Andrew Parkinson, Plymouth Argyle CEO: ‘Hiring Rooney, Beating Liverpool, and Fighting for Championship Survival’ (Ep62)
Business of Sport
This week, we take a look inside one of the most talked about clubs this season. From hiring Wayne Rooney as manager to knocking Liverpool out of the FA Cup, it’s been a crazy season for Plymouth and CEO Andrew Parkinson. Even more so when the club finds itself bottom of the championship fighting for survival. But this is a club that continually outperforms its budget, competing against teams with 6x bigger budgets, and that’s what we want to get into today. How do you build success in a football club when you can’t rely on money to win? On today's show we discuss: Economics of a...
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Bill Sweeney, RFU CEO: Behind the Curtain of Rugby's Most Scrutinised Organisation (Ep61)
Business of Sport
This week, we’re delighted to welcome the CEO of the RFU, Bill Sweeney, to the show. There’s no hiding from the fact it’s been a hard few months for the organisation and Bill personally. Significant losses reported last year alongside the now infamous LTIP scheme generated an unrelenting flow of negative press and questions of the leadership. This show is about understanding the financial health of the RFU and wider sport. And it’s certainly not as bad as many would have you believe. Fueling the almost holistic negativity around Rugby, which we have talked about many times on the...
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Simon Leslie: Eastbourne Borough Owner, ‘Non-League Clubs Deserve Better’ (Ep60)
Business of Sport
Welcome to the business of Non-League football. Beneath the top four tiers of the revered English football pyramid sits a whole other football world; hundreds of teams, players, coaches, owners playing week in week out to climb the ladder. Jamie Vardy, Ollie Watkins, Jarrod Bowen, Tyrone Mings have all played non-league football. ‘Welcome to Wrexham’ recently storied the quality that exists and the difficulty in getting out of it. I’ve wanted to do a show focused on this from day one, so I’m delighted to welcome Eastbourne Borough owner Simon Leslie to the show. This is the fully...
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Liam Dooley: Shrewsbury Town CEO, ‘How to Work With the Smallest Budget in League One’ (Ep59)
Business of Sport
Another first class Football League CEO in the studio this week. Liam Dooley has been in charge of Shrewsbury town, League one’s longest serving club, since 2023. Operating on the smallest budget in the division, balancing good business with competitive performance is not easy. Shrewsbury have had 10 consecutive years at this level, but are currently bottom of the league having lost their last four games. But, with their latest accounts showing they have halved their annual losses, the business side has impressed. With a top manager like Gareth Ainsworth in charge on the pitch, the fight is...
info_outlineMiguel is one of the sports industry’s leading commercial agents. Mbappe, Neymar, Beckham, Mourinho, Ricciardo; Miguel has been involved with all of them. This is the side of the sports industry we don’t hear about. Yet this is the side that drives more business than any other.
Having worked directly for Kylian Mbappe’s family office, and then for some of the worlds biggest agencies like CAA and Kin, Miguel’s experience of capitalising on the global profiling of sport’s biggest stars brings to life the art of the commercial deal.
How do you source a sponsorship? Who are the most in demand athletes? Who has capitalised on their profile the best, and who has struggled to do so.
This is a conversation unlike any other we have had on the show. If you want to know the inside track on the business world behind the world of the athlete, this is a conversation for you.
On today’s show we discuss:
Athlete representation:
- What is the role of the off field agent?
- Neymar, Mbappe and many more; how has Miguel worked with the top talent in sport to build their brand off the pitch?
- How is it different representing athletes in football compared to an individual sport like Formula One or tennis?
- Commercial deals are a major part of modern sport. What is the process like to source and deliver commercial partnerships for the biggest talent in the industry?
- What is the makeup of the behind the scenes team that top athletes now have to work with?
- Who would Miguel most like to work with?
Positive/Negative brand associations
- How do you decide if a particular brand is the right partnership to sign for an athlete?
- How important is it for athletes to know what their image and profile is looking to become off the field?
- What would an example of a negative brand association be? Is it company or industry driven?
- What factors come into play when negotiating access to a sports person as part of the brand deal?
- What are the best deals Miguel has been a part of?
- Is the demand on athletes to fulfil their commercial obligations manageable?
Changing sports landscape
- How is the industry changing with its approach to commercial partnerships?
- Which athletes are proving the most sought after in the modern sporting landscape, and who needs to work harder to build a stronger profile.
- Some top players prefer to stay out of the commercial limelight. What does this mean for them?
- Will we see more productised business endeavour to replicate the CR7/RF type commercial agreements?
Leaders in Sport
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WSC Sports
Tyndall Investment Management