Lee Johnson: Fmr Sunderland & Bristol City Manager, 'Decision Making Needs to be Driven by Sport' (Ep57)
Release Date: 02/18/2025
Ben Calveley, The British & Irish Lions CEO: “We Need Some Wins; This Is A High Performance Team!” (Ep68)
Business of Sport
Today we’re delighted to welcome the British and Irish Lions CEO Ben Calveley to the show. The Lions are one of the most iconic institutions in sport. Made up of players from England, Scotland, Ireland, and Wales, this team which tours once every four years is the pinnacle of many a rugby player's career. In just a few weeks, the team will begin its tour of Australia, trying to win a series for only the third time in the last 30 years. This highlights how difficult it actually is for the Lions to be successful. There are few things more difficult than winning away in New Zealand, South...
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Charlotte O’Neill, Manchester City Women Managing Director, ‘Why Is Women’s Football Expected To Be Profitable When Men’s Football Isn’t!?’
Business of Sport
Today we’re delighted to welcome Manchester City Women’s Director Charlotte O’Neill to the show. This is a part of the game we talk about a lot. The growth of women’s football has been in turbo over the last decade, both in the UK and beyond. Man City have been one of the clubs leading that charge, compiling a squad of world class talent with the facilities and infrastructure to deliver on a long term ambition, to be the best women’s team in the world. But behind this is a broad range of both successes and major challenges to overcome. From developing female first brands with unique...
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Steven Elworthy, Surrey County Cricket CEO: ‘Is County Cricket Sustainable?' (Ep66)
Business of Sport
Today we’re delighted to welcome Surrey County Cricket CEO Steve Elworthy to the show, our first venture into one of the toughest businesses in sport. Surrey is a historic institution in a historic sport, part of a club set up integral to the development of all cricket, including the much loved short form franchise tournaments that dominate today. But well documented, the clubs are struggling big time. Surrey, as you’ll hear, is not one of them. By far the best team chasing a 4th consecutive championship, a key piece of infrastructure generating tens of millions a year, a perfect...
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Joe Gorman, Exeter City CEO: ‘The Club with 4700 Owners!’ (Ep65)
Business of Sport
Today we welcome Exeter City CEO Joe Gorman. This show is long in the making. One of the most requested guests we have had. Why? Well Exeter are one of football’s biggest rarities; a fan owned club. This means they cannot rely on the wealth and exuberance enjoyed by many to succeed on and off the pitch. They actually have to try and make the business make sense. Punching above their weight for many years, the club sits in League One alongside mega rich teams like Birmingham and Wrexham, and are more than competitive. So how does a club owned by 4700 fans paying £24 a year compete at the top...
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Nicolas Julia, Sorare Founder: ‘Building a $4bn Fantasy Sports Empire’ (Ep64)
Business of Sport
Today we welcome Nicolas Julia, founder of Sorare, the record breaking platform that blends fantasy sport with digital collectibles. This is a step beyond the fantasy football/F1/rugby you may already be a part of. It’s an open market, providing the chance to show your skills and talent identification to buy, select and trade tangible assets in the form of player cards. They are reimagining sport for the digital age, combining NFT’s, global partnerships, and strategic gameplay to create a fan-owned, athlete connected future of sports entertainment. From signing partnerships with the...
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Jimmie Johnson, 7x NASCAR Champion: 'Has the Rise of F1 Been Good For NASCAR?' (Ep63)
Business of Sport
Today we welcome 7-time NASCAR Champion Jimmie Johnson, a racing legend. Motorsport has never been bigger. The Liberty Media world of F1 has exploded, MotoGP has sold for over $4bn, but what about NASCAR? The US's second most watched sport is an entertainment and commercial giant, yet outside of America, it’s fair to say exposure is limited. Jimmie Johnson is one of the most successful drivers to grace any track; think Lewis Hamilton or Michael Schumacher. He is the joint record holder for most Championships won, dominating the sport in the noughties winning 5 titles in a row. Now, he’s...
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Andrew Parkinson, Plymouth Argyle CEO: ‘Hiring Rooney, Beating Liverpool, and Fighting for Championship Survival’ (Ep62)
Business of Sport
This week, we take a look inside one of the most talked about clubs this season. From hiring Wayne Rooney as manager to knocking Liverpool out of the FA Cup, it’s been a crazy season for Plymouth and CEO Andrew Parkinson. Even more so when the club finds itself bottom of the championship fighting for survival. But this is a club that continually outperforms its budget, competing against teams with 6x bigger budgets, and that’s what we want to get into today. How do you build success in a football club when you can’t rely on money to win? On today's show we discuss: Economics of a...
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Bill Sweeney, RFU CEO: Behind the Curtain of Rugby's Most Scrutinised Organisation (Ep61)
Business of Sport
This week, we’re delighted to welcome the CEO of the RFU, Bill Sweeney, to the show. There’s no hiding from the fact it’s been a hard few months for the organisation and Bill personally. Significant losses reported last year alongside the now infamous LTIP scheme generated an unrelenting flow of negative press and questions of the leadership. This show is about understanding the financial health of the RFU and wider sport. And it’s certainly not as bad as many would have you believe. Fueling the almost holistic negativity around Rugby, which we have talked about many times on the...
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Simon Leslie: Eastbourne Borough Owner, ‘Non-League Clubs Deserve Better’ (Ep60)
Business of Sport
Welcome to the business of Non-League football. Beneath the top four tiers of the revered English football pyramid sits a whole other football world; hundreds of teams, players, coaches, owners playing week in week out to climb the ladder. Jamie Vardy, Ollie Watkins, Jarrod Bowen, Tyrone Mings have all played non-league football. ‘Welcome to Wrexham’ recently storied the quality that exists and the difficulty in getting out of it. I’ve wanted to do a show focused on this from day one, so I’m delighted to welcome Eastbourne Borough owner Simon Leslie to the show. This is the fully...
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Liam Dooley: Shrewsbury Town CEO, ‘How to Work With the Smallest Budget in League One’ (Ep59)
Business of Sport
Another first class Football League CEO in the studio this week. Liam Dooley has been in charge of Shrewsbury town, League one’s longest serving club, since 2023. Operating on the smallest budget in the division, balancing good business with competitive performance is not easy. Shrewsbury have had 10 consecutive years at this level, but are currently bottom of the league having lost their last four games. But, with their latest accounts showing they have halved their annual losses, the business side has impressed. With a top manager like Gareth Ainsworth in charge on the pitch, the fight is...
info_outlineThis week, we’re delighted to welcome Lee Johnson to the show. Lee has had a stellar career as both a player and manager, playing over 400 games before becoming the youngest manager in the Football League at 31 when he took over at Oldham in 2013. Since that first job he has managed some historic clubs including Sunderland, Bristol City, and Hibernian.
After a tough year, leaving Hibs followed by a very brief spell at Fleetwood, Lee took the time out to reflect on the next stage of his career and gain some different experiences, from working with Manchester City’s development squad, to going to Africa to source the best young talent.
The life of a football manager is a pretty crazy one. You live on a knife edge; job security is not something that exists for 99.9%. Lee has been a victim of his own success on more than one occasion, over-achieving and setting new expectations that then need to be continuously met. Hire and fire culture is a reality of modern day football, but it’s not a good one. What is it like being on the manager's end of the deal?
A huge advocate of technology, data and modern coaching methods, this is a detailed review of life as a top level manager while also looking at an evolving football industry continuously in a state of unpredictable change. As always with the best football shows, topped off with some eye-opening stories!
On today’s show we discuss:
Life as a Manager:
- From becoming the youngest manager in the Football League to taking a break following two sackings in a season, the ups and downs of management.
- What was the transition like when Lee made the step from being part of a dressing room to leading one?
- What is a manager’s greatest anxiety?
- Learning from the best; how a relationship with Kenny Dalglish helped Lee establish his managerial career.
- ‘Sometimes football gives you a rest’. What is next for Lee now he has had some time out from the game?
- Why managing mavericks in the game is something a manager has to learn to use to the team’s advantage.
Managing Top Clubs:
- ‘Bristol City was a team for tomorrow’. What does Lee mean by this?
- The importance of balancing good business and player sales with ambition on the pitch and being able to compete.
- A manager can very quickly become a victim of their own success; how strong starts at Bristol City and Sunderland raised the bar of expectation for future results.
- How do you manage up? Why the relationship between manager and owner is crucial.
- Changing the goal line; how a job can be sold to a manager as one thing and be very different when you get there.
- What it was like beating Jose Mourinho and competing with Pep Guardiola in a historic Bristol City cup run.
The State of Football:
- Are clubs making too many business decisions that are not based on sporting success?
- Data led recruitment has become the most important strategy in football, but are there other things to consider when signing a player?
- Should managers change their style when you get promoted to a new league?
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