CLIMATE ACTION WEEK: WRAP believes we need a standardized way to measure circular business models.
Release Date: 06/10/2025
Big Closets Small Planet
A few years ago Professor Jason Hickel was invited to speak during an annual Textile Exchange conference. Why was that invitation noteworthy? Because Jason is an advocate for degrowth in fashion. Fast forward to 2024 and Textile Exchange released the report Reimagining Growth Landscape Analysis. Perhaps Jason’s intervention struck a chord? In this conversation, Michael speaks with Beth Jensen from Textile Exchange and Rachel Arthur, the report’s lead author, to explore the reasoning behind and the conclusions drawn in the report. In short, the report concludes that the industry’s...
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Ken Pucker, former COO at Timberland and now Professor of Practice at Tufts University, sustainable industry analyst, opinion columnist and critic, views himself as a completely independent voice when it comes to issues concerning fashion and sustainability. During last year’s Climate Action Week, Michael and Ken discussed a number of topics, including his views regarding the rise and negative impacts of instant fashion and why voluntary sustainability initiatives do not work and thus why we need smart legislation. We invited Ken back to comment on what has happened in the past year...
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The idea that the fashion and apparel industry can continue to grow by employing a green-growth model has been questioned by many leading thinkers. It is argued that for the industry to reduce its emissions at the pace and scale required and to operate within the planetary boundaries, overproduction and overconsumption must stop. This is especially challenging because, as critics explain, the dominant economic business model relies on growth, and business growth often neutralizes gains in emission reductions. During Climate Action Week 2024, Katia Dayan Vladimirova, Chief Executive Officer at...
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The Kappahl Group is a signatory in STICA’s Company Climate Action Program. That is why we invited Elisabeth Peregi, CEO of the Kappahl Group, for a conversation about how a CEO from a midsized, privately owned apparel brand understands the challenges and opportunities with climate action. Michael and Elisabeth discuss if it’s possible to achieve financial growth and reduce emissions simultaneously, if legislation and financial incentives are necessary to enable the Kappahl Group and the industry overall to achieve their climate targets, how long term relationships and authentic engagement...
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During STICA’s 2024 Climate Action Week, Maxine Bédat and her colleagues from the NRDC and the New York State Assembly updated us on the arguments for and status of the New York Fashion Act. Since then more has happened. Similar bills have been introduced in California and Massachusetts. In this conversation, Michael asks Maxine to provide an update on the status of the bills, including how they address climate action specifically, if and how the bills align or differ, why she thinks they will be effective, and why there are no major industry organizations and only a few global brands...
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According to a recent report by the European Environment Agency, the greenhouse gas emissions from textile consumption in the EU was 355kg CO2e per person (based on 2022 data). So how does the EU Commission, which is responsible for developing and implementing the EU Strategy for Sustainable and Circular Textiles, think about climate action and textiles? Michael invited Matjaž Malgaj, the Coordinator of the cross-Directorate General team (DG ENV, DG GROW, and DG ENER) that works on making sustainable products the norm in the EU, and Head of Unit for Sustainable Products in DG ENV, to weigh...
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During the past few years, a number of NGO campaign organizations, sometimes referred to as watchdogs, have set their sights on accelerating climate action in the apparel industry. Michael sat down Ruth MacGilp from Action Speaks Louder and Liv Simpliciano from Fashion Revolution to discuss what they want brands and other stakeholders to be doing, their complementary methods for getting them to do it, and how they assess progress to date. Their conversation explored topics such as the importance of data and transparency to support informed action, new reporting demands that ask brands to...
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Nandita Shivakumar is a labor organizer and campaigner whose work has focused on gender justice, sustainability, and migrant rights in global fashion supply chains. She also represents the Tamil Nadu Textile and Common Labour Union (TTCU), a 12,000 worker strong, Dalit women-led trade union, working to ensure dignity, safety and decent work for textile workers. In this conversation Nandita describes how she is witnessing first hand the impacts of global warming and specifically increasing heat stress on garment workers. As she describes it, increasing heat and temperatures are having...
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Hakan Karaosman, whose mother was a garment worker, is a Professor in supply chain management from Cardiff University. Six years ago, Hakan and his colleagues asked “Where are the workers' voices in the discussions and decisions about climate strategies?” At that time no one was looking into fairness, inclusion, and justice in the context of climate action. Since then his research has uncovered inconvenient truths and best practices. In this conversation Michael and Hakan explore what is a “Just Transition” both theoretically and in practice. Hakan presents conclusions from his...
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The Laudes Foundation is one of the few philanthropic organizations that funds sustainability initiatives that specifically impact the apparel industry. The Foundation is also actively promoting the need for a Just Transition. That is why Michael Schragger invited Amol Mehra, human rights lawyer and Director of Industry Programmes at the Laudes Foundation, to explain the Foundation’s definition, vision and strategy for enabling a Just Transition in the apparel industry. Michael and Amol discuss the problems with brand driven climate action and why suppliers and workers need to be in the...
info_outlineTo reach their greenhouse gas emissions reduction targets and to transform their businesses, companies are hoping they can increasingly replace revenues from their current business models with revenues from circular business models – that is repair, resale or subscription services. The theory is that these models are better for the climate because they extend the life of garments and replace the need for virgin production. Still, while many companies have experimented with these new models, most report that they are still a minor part of their revenue stream and business strategy. This is because companies implementing these models face a number of challenges, including weak financial incentives and underoptimised infrastructure for reverse logistics, and a lack of consensus on how to measure their climate benefits. Michael invited Merryn Haines-Gadd, Circular Business Model expert from WRAP, a global environmental action NGO, to share WRAP’s learnings and insights from working with UK based companies, and to explain in particular why we need a standardized way to measure whether circular business models offset or displace the purchase of new or virgin clothing.
“Circular business models need to deliver on impact, offer a great customer experience, and be financially viable. We can’t scale them if they don’t work on all three levels.”
“Displacement is key—are circular models actually replacing new purchases? For secondhand sales, we found about 64.6% of items displace buying new.”
For more information about this podcast and our guest expert, or to listen to other Climate Action Week 2025 podcast conversations, please visit: https://sustainablefashionacademy.org/stica/climate-action-week-2025/
Learn more about the topic in this webinar from Climate Action Week 2024: https://sustainablefashionacademy.org/stica/climate-action-week-2024/session-404/