8 hours, 48 minutes and 38 seconds
Ambitious Lifestyle Business
December 20th 2024 was the shortest day. From here on in, it's constant, never-ending improvement. Marginal gains every day, gaining an extra minute in the morning, and/or a minute in the evening. No noticeable difference whatsoever from day to day. After a week, we gain 10 minutes of daylight a day. Whoop-de-do. After a month, we get an extra hour a day. Now we're talking! We start to notice the difference - eventually waking up in daylight, or driving home in daylight (for me, one of the first signs is leaving a football match in the daylight around...
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John does some amateur psychology...
Ambitious Lifestyle Business
Summary In this solo episode of the Ambitious Lifestyle Business podcast, John Lamerton discusses the influence of Rory Sutherland, particularly his book 'Alchemy', which highlights the importance of psycho-logical solutions in addressing problems that seem to require logical fixes. John illustrates this with examples from the London Underground and even proposes a rebranding of Inheritance Tax to enhance public perception and engagement. He shows how small businesses can adopt these psycho-logical insights to improve customer experience and operational efficiency.
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Which is best? Inbound or Outbound Marketing?
Ambitious Lifestyle Business
Is your Marketing strategy primarily inbound, or outbound? Despite having written a (Evergreen Assets) about an inbound, content marketing led strategy, John Lamerton doesn't suggest that this is necessarily the best option for YOU. In this short, solo episode of the Ambitious Lifestyle Business podcast, John explains the difference between the two strategies, and suggests you may want to do BOTH...
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The ONE thing to achieve in 2025...
Ambitious Lifestyle Business
Every year in , John and Jason ask One Percenters to start the year by pondering TWO questions: What's the ONE thing you want to acheive in 2025? What's the SYSTEM that's going to get you there? This is a really simple exercise, but sticking to that system for a whole year is more difficult...
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"I'm an Influencer... for my OWN business!"
Ambitious Lifestyle Business
In this episode of the Ambitious Lifestyle Business Podcast, hosts John and Jason interview Martin Ross, a travel counselor who shares his journey from working at Disneyland Paris to building a successful lifestyle business in travel. Martin discusses his experiences in the travel industry, the challenges of starting a new business, and the importance of finding a niche. He also emphasises the role of content creation and marketing in his business, as well as the benefits of incremental improvements and the use of AI to streamline processes. Throughout the conversation, Martin highlights the...
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The biggest mistake I ever made...
Ambitious Lifestyle Business
In today's solo episode of the Ambitious Lifestyle Business podcast, John Lamerton, author of talks us through the biggest mistake he ever made - spending £250,000 building a business that earned him just £750 before being shut down.
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BEWARE... of Spreadsheet Economics!
Ambitious Lifestyle Business
Just because you've worked out something on a spreadsheet, doesn't mean that you'll get the same results when working with actual, real humans... In this solo episode of the Ambitious Lifestyle Business podcast, John Lamerton show us how human psychology comes into play, and defies all logic!
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Do the work ONCE...
Ambitious Lifestyle Business
When you create Evergreen Assets, you do the work ONCE, and reap the rewards again and again (and again!). That's the OPPOSITE of what's happening in my garden right now, where I seem to have acquired a new full-time job!
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Are you an explorer or an exploiter?
Ambitious Lifestyle Business
In today's solo episode of the Ambitious Lifestyle Business podcast, John Lamerton, author of explains why you should be BOTH an explorer AND an exploiter.
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Christmas Special: "Let's not get political..."
Ambitious Lifestyle Business
In this Christmas special edition of the Ambitious Lifestyle Business podcast, John and Jason reflect on the key themes of the past year, focusing on the importance of vision and values in business. They discuss how genuine values shape company culture and attract the right team and clients. The conversation also touches on the political landscape, economic challenges like inflation, and the significance of seizing opportunities. Jason shares his Book of the Year, highlighting insights from Boris Johnson's memoir, emphasizing the power of vision in leadership. In this conversation, Jason and...
info_outlineI made a deal with Dave Grohl on the Foo Fighters' recent UK tour.
Dave & Co put existing customers (fans) first - BEFORE trying to win new ones.
In this solo episode of the Ambitious Lifestyle Business podcast, John Lamerton, author of Big Ideas... for Small Businesses explains the power of "Retention First" thinking.