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Ep. 193 ~ Tim Krueger, Esker Cycles CEO

Bikes or Death

Release Date: 10/23/2024

Ep. 219 ~ Remembering Kerry Snow-Alley show art Ep. 219 ~ Remembering Kerry Snow-Alley

Bikes or Death

A memorial ride and Celebration of Life are planned for Saturday, Sept. 19th.  More information can be found here: Kerry's fight has left significant medical expenses behind. Funds are being raised to help cover those expenses and care for the person who spent these last years caring so deeply for her. Learn more here: It is with a heavy heart that I share the passing of my dear friend Kerry Snow-Alley. She is the person whom I credit most with not only introducing me to bikepacking, but also inspiring me to enter my first race in 2018. When I did my first century, she was there. When...

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Ep. 218 ~ Justinas Leveika, King of Chaos Conquers Silk Road show art Ep. 218 ~ Justinas Leveika, King of Chaos Conquers Silk Road

Bikes or Death

When Justinas Leveika last joined Bikes or Death, he had just set a new Fastest Known Time for the Bikepacking Triple Crown. He wasn’t done. In the 21 months since, Justinas has lined up for nine ultra-endurance races across an astonishing range of formats and conditions: The Accursed Race, Trans Balkan Race, Transcontinental Race, Arkansas High Country Race, GranGuanche Audax Trail, Tour Te Waipounamu, Iditarod Trail Invitational 350, Highland Trail 550 and Silk Road Mountain Race. That résumé stretches from road racing and free-route navigation at the Transcontinental to technical...

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Ep. 217 ~ Cruz Blue, Youngest Ever Triple Crown Finisher at 17 show art Ep. 217 ~ Cruz Blue, Youngest Ever Triple Crown Finisher at 17

Bikes or Death

What had you accomplished by 17? Not what dreams did you have, but what dreams had you already made come true? One thing I know for sure: You weren’t the youngest person ever to complete the Bikepacking Triple Crown…unless your name is Cruz Blue. When I was 17, I spent most of my time skateboarding, avoiding homework, and chasing girls. Not exactly my finest years, but I’d argue my experience was probably more closely aligned with that of the average teenage boy than Cruz’s was. Over the past year, Cruz has quietly been making a lot of noise in the bikepacking world. He has no social...

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Ep. 216 ~ Anna Claire Beasley, No Big Bend Wall show art Ep. 216 ~ Anna Claire Beasley, No Big Bend Wall

Bikes or Death

In 2019, I joined a group of students from Texas Tech on a five-day bikepacking trip through Big Bend Ranch State Park. That trip is where I met Anna Claire. On the morning of day two, she and I sat down to record Episode 6 of the Bikes or Death Podcast. That conversation provides important context for today’s episode, as it showcases AC’s longstanding love for Big Bend. We play a clip from it in today’s show, but the is worth a listen if you want to join us on a journey through Big Bend in a pre-COVID world. Fast-forward seven years. Anna Claire is now a resident of Terlingua, Texas,...

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Ep. 215 ~ Meaghan Hackinen, New Tour Divide FKT show art Ep. 215 ~ Meaghan Hackinen, New Tour Divide FKT

Bikes or Death

Meaghan Hackinen just made history on the Tour Divide, completing the 2026 Grand Depart in 14 days, 10 hours, and 2 minutes. In the process, she lowered the previous fastest women’s time, set by Austin Killips during a 2024 ITT, by more than 13 hours. She also improved her own Grand Depart record by nearly 37 hours, one of the largest leaps we’ve ever seen at the front of the sport. For a full write-up and photo galley of today's episode, please visit BikesorDeath.com EPISODE SPONSORS  – Today we highlight the new . Use code OMMORDEATH at checkout for 15%...

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Ep. 214 ~ Daniel Ep. 214 ~ Daniel "Dirty Dan" Connell, Pacific Coast FKT

Bikes or Death

Daniel Connell, aka “Dirty Dan” is fresh off setting a new FKT on the Pacific Coast route from Alaska to the Mexican border. Dan ripped down the coast on his new, yet-to-be-released Trek Domane, setting a new time to beat: 6 days, 15 hours, 53 minutes. What some people may not know is that Dan is also preparing for a Guinness Book of World Records attempt on the Pan-American Route from Prudhoe Bay, Alaska, to Ushuaia, Argentina this July. He initially approached the Pacific Coast ride as part of his training for Pan-Am, but it became much more than a tune-up. For Dan, this was a...

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Ep. 213 ~ Maddy Nutt, Traka 560 FKT show art Ep. 213 ~ Maddy Nutt, Traka 560 FKT

Bikes or Death

Maddy Nutt just made her mark on ultra-cycling in her very first attempt at this year’s Traka 560. She is no stranger to big efforts on the bike — or The Traka itself. Over the previous three years she competed in the 360km event, notably finishing 7th last year despite tearing her AC ligament only 100km into the race. She’s also raced some of the biggest gravel events in the world including Unbound Gravel, Migration Gravel Race, and The Rift (among others). Coming into this year’s Traka, Maddy believed the previous women’s record of 28h 52m was within reach, but respected the field...

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BONUS: RYDB Fest Preview show art BONUS: RYDB Fest Preview

Bikes or Death

We’re gearing up for the second edition of RYDB Fest in Fayetteville, AR. In today’s episode, we’re breaking down everything you can expect this year. So what is RYDB Fest? A bike festival? An ultra-cycling race? A friendly bikepacking overnighter? The answer is: yes. RYDB Fest is an open invitation to ride your damn bike, any damn way you want. Built by the bikepacking community, for bikepackers of all shapes, sizes, and abilities. Everyone is welcome to play bikes with us in NW Arkansas! In today’s episode, you’ll hear from the team and supporters behind RYDB Fest as we get...

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Ep. 212 ~ Live From the Bikepacking Campout at Sea Otter show art Ep. 212 ~ Live From the Bikepacking Campout at Sea Otter

Bikes or Death

Something new came to Sea Otter this year, and I went to get the scoop. Sea Otter is widely regarded as the largest bike expo in the world, but calling it a “bike expo” doesn’t quite cover it. With over 70,000 attendees, 1,000+ brands and exhibitors, and 10,000+ athletes competing across a huge variety of races, it’s… a lot. And with all of that, it’s hard to imagine anything was missing. Enter Old Man Mountain. Five years ago, Erik Fenner, OMM’s Marketing Manager, attended Sea Otter for the first time. That night, he organically invited a few folks to join his campsite...

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Ep. 211 ~ Jacob Ashton, World Tour | DOOM | ETS show art Ep. 211 ~ Jacob Ashton, World Tour | DOOM | ETS

Bikes or Death

Can you imagine packing up everything you own on a bicycle, riding away from your home with plans to cycle the world over the next four years? Now imagine it’s your first bike tour. That’s exactly what Jacob Ashton did in 2016 when he rolled away from his home in Idaho. Over the next four years, he would cover roughly 77,000 miles, visit 100 countries, and ride across six continents. His travels were not without challenges. He was confronted by machete-wielding villagers in Mozambique, lost a finger to frostbite while climbing Ojos del Salado in Chile, and experienced a bowel...

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Tim Krueger has been in the cycling industry for almost three decades. He got his start at a local bike shop breaking down boxes as a teenager. After college he landed a job at Salsa Cycles as the Product Manager during the birth of the "Adventure by Bike" category. A pivotal time in the bike industry that ultimately led to an entirely new market and category of Adventure Bikes. After his time at Salsa he went on to start his own company, Advocate Cycles. Advocate featured a rad lineup of steel adventure bikes with a unique business model that donated all of its profits to philanthropic institutions.

After attempting that business model for a couple of years it became clear to Tim that businesses needed their profits to sustain their employees and grow their company. It was at that time that the decision was made to transition the brand into Esker Cycles that we know today.

Tim's contributions and commitment to the cycling community and influence in the cycling market at large has been nothing short of impressive. I've been following his career, and awing over the cool bikes he's helped bring to market, for years. It was a true honor to get to pick his brain about longstanding questions and curiosities I've had about him and some of the bikes he's brought to market.

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