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027: As One, Part 2: Why Do You Exist?

The Bill Perry Show

Release Date: 06/18/2019

049: Developing Emotional Intelligence with Teresa Quinlan show art 049: Developing Emotional Intelligence with Teresa Quinlan

The Bill Perry Show

Emotional intelligence is a skill that is so important to everyone, including those in leadership. My guest this week is Teresa Quinlan. She has over two decades of experience in learning and development, and she has spent the last 15 years training leaders and their teams, giving particular attention to the area of emotional intelligence. On this episode, she helps us understand why we need to develop that area of our lives and how to go about doing it. 

048: Appreciation and Employee Engagement with Jennifer McClure show art 048: Appreciation and Employee Engagement with Jennifer McClure

The Bill Perry Show

Today I’m talking with Jennifer McClure, a former executive recruiter and HR executive who offers a wealth of knowledge on the subject of corporate leadership. Jennifer is here to talk to us about developing corporate leaders and the importance of employee appreciation.  

047: Strategies for Leaders to Enjoy the Holiday Season show art 047: Strategies for Leaders to Enjoy the Holiday Season

The Bill Perry Show

The holiday season is my favorite time of year. I grew up in a great family situation where holidays were marked with extended family time together with good food and great family engagements. However, there is a lot of pressure attached to the holidays. This year, I would encourage you to take a step back and relieve some of that stress during this busy season.

046: Navigating Change with Charles Weathers show art 046: Navigating Change with Charles Weathers

The Bill Perry Show

Today I welcome friend and business leader, Charles Weathers to the show. I've known Charles for some time, and I've benefited from his extensive knowledge of leadership development.  Charles spends time working with nonprofits and faith-based organizations. He loves working with them because they share his heart for the community. He has worked to help these companies with board development, governance, leadership development and strategic planning. 

045: Fixing Work with Laurie Ruettimann show art 045: Fixing Work with Laurie Ruettimann

The Bill Perry Show

I am so pleased to welcome Laurie Ruettimann to the show. Laurie had spent many years in human resources leadership and realized she hated her job. She left her position in HR and is now on a mission to fix work. She has some ideas about what is currently wrong with work and some steps we can take to fix those problems; not only in our workplaces but in our lives as well.

044: Why Leaders and HR Teams Should Consider Podcasting Featuring Danny Ozment show art 044: Why Leaders and HR Teams Should Consider Podcasting Featuring Danny Ozment

The Bill Perry Show

This week I am pleased to have Danny Ozment of Emerald City Productions on the show. Danny is the producer of this podcast and always works hard to make me sound good! Danny and I talk about the creative potential for leaders and human resources teams to utilize the medium of podcasting to drive vision, values and policies through every level of your organization! 

043: Getting to the Heart of Your Message with Mike Kim show art 043: Getting to the Heart of Your Message with Mike Kim

The Bill Perry Show

It’s my pleasure to have my friend, Mike Kim, on the show this week. Mike is a marketing strategist, and his philosophy is, “Marketing isn’t about closing a sale. It’s about opening a relationship.” As we move through this discussion, you will hear that if you don’t love yourself, you’re not going to manage any other relationship around you.

042: Putting People First with Mike Vacanti show art 042: Putting People First with Mike Vacanti

The Bill Perry Show

My guest this week is doing amazing things for people and focusing on the dialogue of moving people forward at work. He has recently begun focusing on the value of humans, creating a community known as HumansFirst. One of the things he has identified is that we are in a current leadership crisis. But he has a potential solution for this.

041: Be Clear, Get Heard! with Steve Woodruff show art 041: Be Clear, Get Heard! with Steve Woodruff

The Bill Perry Show

Today it’s my honor to have a new acquaintance on the show with me. Steve Woodruff has a really interesting title. He is known as the “King of Clarity.” If your organization needs some guidance on getting through all of the “noise” that is out there, this is the episode for you!

040: Owning Your Story: The Value of Vulnerability with Dr. Michael Hudson show art 040: Owning Your Story: The Value of Vulnerability with Dr. Michael Hudson

The Bill Perry Show

This week it is my privilege to have Dr. Michael Hudson on the show. Michael is a full-time speaker, coach, and consultant. He enjoys working with leaders and teams to build their strategic visions. Today we focus on the importance of being true to yourself to be the most effective leader.

More Episodes

In this As One podcast series, we talk about why organizational alignment matters.

If the organization or team that you lead is not aligned around specific, critical issues, your experience is going to be a rough ride.

In this episode, we talk about the value of your team being specific, clear, and aligned around why you do what you do.

In their classic work, Built to Last, Jim Collins and Jerry Porras recognize that healthy, enduring organizations are incredibly clear on the fundamental reason they exist.

Know Your Why
If your team lacks alignment around the reason that your organization exists, you’ll see a lack of unity and direction. Ultimately, a lack of alignment yields a demoralized and unmotivated workforce. Your team may be functional but will never be highly productive.

Compelling Vision
Your team wants, actually needs, a compelling vision. What are you doing to make the world a better place, even if only for a small group of people? A compelling ‘why’ is the thing that encourages team buy-in. People want to feel that they are a part of something larger than themselves, something that offers significance for their investment. Passion is easily lost in an organization without a significant reason for your team to participate in the vision.

Money is Not a Good ‘Why’
Some organizations exist solely to make money for the principals and shareholders. Unless you have a remarkable profit-sharing plan for your team, this is probably not going to be the kind of vision that gets them out of bed in the morning. Making money is simply an indicator of success, not a compelling reason for existence.

Vision Statements Are Not Marketing Tools
Your marketing department can’t craft compelling vision statements; they can contribute, but your “why” has to be more than a marketing tool. It must represent the heart of your vision in order for people to give themselves to it with any measure of integrity.

Questions to Ask Yourself and Your Team
A couple of questions should help jumpstart your “why do we exist?” conversation:

  1. What can we do to make the world a better place? And, for whom are we making it better?
  2. What is possible while staying within the boundaries of our greatest strengths and passions?

Possible Categories

  1. Exemplary Client Service: We exist to make the world better for our clients.
  2. Industry Specific: for example, hospitality. Disney exists to offer individuals the ultimate in guest hospitality.
  3. Greater Cause: I have a client whose professional endeavors helps them create excess wealth that feeds causes. Near and dear to their heart is a desire to make the world safer for children without parents and victims and targets of trafficking.
  4. Community: I helped a client define the following 'why’ for their organization: “We exist to improve the communities in which we work by implementing proven environmental solutions that protect human health and the environment, and encourage sustainable social and economic development.”
  5. Employee Benefit: Some companies exist to create extraordinary cultures and opportunities for their employees. Barry-Wehmiller is an exceptional example of this, and Bob Chapman tells their story is his book, Everybody Matters.
  6. Wealth Creation: This is not typically compelling for your team members, but if this is your vision, state it clearly. People need to know what they are buying into.

Coming to alignment is not a fast-food type of encounter—it takes time to define and clarify. The process is messy as ideas are introduced and debated. Give yourself the gift of time and effort to create critical alignment. It will save you time, drama, and confusion in the long run.


If your organization is suffering from a lack of alignment, connect with me for a free, complimentary conversation about our organizational health process. It won’t cost you more than 30 minutes of your time to find out if some feedback would be valuable for you and your team.  

Connect with me on social media! Direct message me on Instagram or Twitter. I’d love to know how these podcasts are encouraging your team’s results.

Until next time, lead well!




If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com