Co-creating spaces for a better world with Ria Pretekin
Release Date: 10/31/2020
Business Without The Buts
To wrap up Season 2, Cassandra and Monica are going meta! They revisit topics from this season and summarize our key takeaways from our conversations. A lot has changed in a year (we launched season one in Oct 2020), and they reflect on how that's impacted them and their clients. Business and life changes often, and that's okay! From ideal clients to experimenting in marketing to what Business Without the Buts means, join us for this episode and get the cliff notes to a season full of sassy, robust conversations that Cassandra and Monica enjoyed so much. That's a wrap!! If you have any ideas...
info_outlineBusiness Without The Buts
Cassandra and Monica talk about a top passion of theirs as marketers: doing it holistically *chime*. Once upon a time you started a business online and now you want it to last. Holistic marketing is here for that and to help you with less burn out and more moving parts working for you in your business in the background. They dive into the foundation and building blocks of creating a holistic marketing method. Starting with brand messaging: what it is, how it informs content, and why repeating yourself is pivotal to having a business that clicks and generates sales. They also talk about...
info_outlineBusiness Without The Buts
Cassandra and Monica welcome Kat to a little business petty party about Instagram, online business, bro marketing and much more. They're going pure petty, and the tea could not be strong enough. They're fired up, ya'll! Always ;), but especially this episode. Transparency is key and they're calling out that there isn't enough of it with some sass (in true BNB fashion) and spicy language. They talk about the "rules" of business, why they don't work for everyone, and that the "rules" don't actually matter most of them time. They're spilling the tea on topics like outsourcing (CEO vibessss,...
info_outlineBusiness Without The Buts
saturated business coaching industry and where it might be headed. They talk about what they think about the roles of coaches in business, when a service provider (Copywriter, Designer, Podcast Editor, etc) could be a better option, and when business coaches can be beneficial. They also share their own experiences with coaches as service providers/agencies in this online business world and beyond. If you've been wondering what direction to take or have some thoughts on this too, listen in for our take on the present and future of the online business economy. Resources & People...
info_outlineBusiness Without The Buts
Oh, get ready for a wild ride! If you thought marketing was all about formulas, cookie-cutter strategies, and numbers - think again. In this episode, the introverted-extroverted duo, Monica and Cassandra, talk about how marketing is just one big experiment! Also, they do talk about marketing and numbers (which are very helpful). They share their "best" marketing experiments and their "worst" ones, what they've learned, and how they apply this "experimenting" strategy to their business and their client work. They explore what are "good" and "bad" marketing experiments, if there is such a thing...
info_outlineBusiness Without The Buts
Dive deep into the "metaverse" (NOT a reference to Facebook), as Cassandra and Monica explain what "Business Without the Buts" means to them and how to dismantle capitalism while living in a capitalist system... Monica and Cassandra take turns sharing what Business Without the Buts means to them, how that is reflected in each of their brands and the work they focus on with their clients, and how it all comes together under this podcast. They also explore how each of their lived experiences and social identity have impacted their interpretation of Business Without the Buts and their work as...
info_outlineBusiness Without The Buts
You might have heard of the infamous marketing term... "IDEAL CLIENT AVATAR". Who is your ideal client avatar? What do they like? What don't they like? Where do they live? If you've ever thought that these questions are hard to answer about YOURSELF, let alone, needing to know the answers about someone else... this episode is for you. Cassandra and Monica explore the nuances of "identifying" your ideal client avatar and how it's more of a science & learning opportunity than something you completely nail down at the first try. They dive into how you can start pulling out similarities...
info_outlineBusiness Without The Buts
Welcome to Season 2 of Business Without the Buts! In this episode, Monica and Cassandra are back and having a lil' catch-up session about what's happened in the past year - diving into business and personal. They go into how both their businesses have changed (from shutting down programs, shifting clients, or hiring new team members), to their personal realizations & priorities (wanting more or less of something), and what their vision is for themselves, Business Without the Buts, and more. Cassandra and Monica also get real about their mental health, what boundaries they had to place...
info_outlineBusiness Without The Buts
To wrap up Season 1 of Business Without The Buts, Cassandra and Monica come together for a final conversation all about SELLING and MONEY. Yikes. In this episode, they go over concepts like pricing your offers, making the ask, selling, and transparency. The two share their process for pricing new offers and how to make sales call so much more comfortable and pleasant for everyone involved. The conversation touches on points about detaching yourself, your identity and self-worth, sustainability, and the ever-present feeling of 'needing to offer more', when sometimes, you don't! Join the final...
info_outlineBusiness Without The Buts
In this episode, Cassandra and Monica sit down (virtually) with Victoria Albina, Life Coach and Holistic Practitioner, to talk about overcoming codependency, perfectionism, and people-pleasing thoughts in our lives and businesses. The question we’re asked at such a young age is, “what do you want to be when you grow up?” From the jump, it sets the tone of we are the sum of our production and our title. OOF! They discuss topics like embracing failure, being in our power, external validation keeping us stuck, not borrowing other people’s thoughts about ourselves, and our mindset vs....
info_outlineIn this episode, Monica and Cassandra sit down (virtually) with Life & Education Coach, Ria Pretekin, on how to co-create spaces for a better world.
They discuss topics about identity, amplifying voices, and allowing your clients tell their own stories.
The three talk about how understanding your identity is the basis to co-create safe spaces, what your identity involves (the visible, invisible, and perceived), and how to empower your clients instead of manipulating them into making decisions based on fear or scarcity.
They also discuss what sharing power looks like and how a more ethical economy (and business) is about sharing power to amplify voices.
Connect with Ria Pretekin, Life & Education Coach
Resources & People Mentioned:
- Nicole Cruz Life Coaching
- Brene Brown Podcast, Unlocking Us
- Book referred: Emergent Strategy: Shaping Change, Changing Worlds by Adrienne Maree Brown
Connect with your co-hosts and the podcast: