Marketing as Stewardship with Ken Kinard and Mike Boyes
Business On Purpose Conversations
Release Date: 11/05/2020
Capital is plentiful, great business partners, not so much: with Clint Park
Business On Purpose Conversations
Capital is plentiful, great partners or co-owners, not so much. In this conversation, Clint Park is back to offer biblical perspective on how to add, when to add and who to add into your business as an ownership partner. What are the big mistakes to avoid and what principles can guide our thinking? We parse the potentials and pitfalls of co-owners and whether your business is ready to have additional owners. Clint offers six ways to evaluate potential partners or co-owners, along with a wealth of wisdom drawn from God’s Word. If you have business partners or are considering...
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The Gift of Disillusionment with Peter Greer and Chris Horst
Business On Purpose Conversations
How is disillusionment a gift? Christ Horst and Peter Greer talk about their latest book in which they show how Christian leaders from around the deal with setbacks, trials, suffering and failures in a way that demonstrates the hope of the gospel. If you want to lead your business in a Christ-honoring way through both good times and hard times this conversation is for you. We’ll explore the meaning and value of disillusionment, the tension of suffering, the danger of comfort and the hope experienced by people like the prophet Jeremiah even in the midst of crushing disappointment...
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Solving the puzzle of remote work with Rick DeJarnette
Business On Purpose Conversations
Is remote work here to stay? Will it make your company and your employees more effective or less effective? Rick DeJarnette, executive coach and executive in residence at the University of Richmond, joins us to provide a framework for how Christian business owners and entrepreneurs can think about remote vs. hybrid vs. on-site work. Listen to the end to hear Rick’s top lessons for Christian entrepreneurs from the world of mountaineering. Conversation highlights: -The debate over remote work is a debate about a “complex” problem, not a “complicated” problem,...
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Lessons learned at Business On Purpose 2021 with Ken Kinard
Business On Purpose Conversations
The 2021 Business On Purpose conference featured 10 great speakers addressing a multitude of topics with relevance for Christians who own businesses. In this episode Ken Kinard, who led a breakout session at the conference, joins us to recap the lessons learned as well as main takeaways and conference highlights.
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Jesus's recruitment strategy: risk-taking entrepreneurs (with Jerry Bowyer)
Business On Purpose Conversations
Jesus had a “disproportionate recruitment strategy” of calling entrepreneurs who were frontier risk-takers pursuing economic opportunity. What do these facts say about how Jesus viewed businesspeople & entrepreneurs during his earthly ministry?
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Is the "Great Resignation" coming for your business? Chris Allen on creating cultures of community.
Business On Purpose Conversations
Is your business about to get crushed by the Great Resignation? Is it even a real thing? Maybe. In this conversation, Chris Allen, the founder of Always About People and one of the keynote speakers at Business On Purpose 2021, examines what is really going on with the so-called Great Resignation.
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Clint Park: Business Health Fosters Business Generosity
Business On Purpose Conversations
In this conversation, Clint Park joins us to dig deeper in an exciting topic from a previous episode: radical generosity through the gifting of your business. In a previous episode with Jeff Rutt, we discussed how and why Jeff was able to give his successful business away. Jeff shared what made this possible for him and his company. In this follow up discussion, Clint Park takes us on a deep dive into this form of succession planning.
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Hannah Stolze on Wisdom-Based Business
Business On Purpose Conversations
What’s the difference between your competitive advantage and your comparative advantage? Plus, does the praiseworthy woman of Proverbs 31 have anything to teach us about business? Hannah Stolze—one of our keynote speakers at the October 28 Business On Purpose conference—delves into these questions and discusses her new book, Wisdom-Based Business in this episode. We explore how the Bible’s wisdom literature can impact how you run your business and much more.
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Alan Crippen on America's First Christian CEO and the legacy of philanthro-capitalists
Business On Purpose Conversations
Can business practices and profits change society? Alan Crippen, Executive Director of the Faith and Liberty Initiative talks with us about two little-known Christian business owner stories from American history.
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Pete Scazzero: Grow Yourself Before You Grow Your Business
Business On Purpose Conversations
Best-selling author Pete Scazzero joins us to talk about the epidemic of shallow discipleship and what it means for Christian business owners. It might not be what you think it is.
info_outlineIs marketing your business inherently worldly? Or can Christian business owners faithfully market, advertise and promote their businesses? In this episode, the interview tables are turned: Ken Kinard and Mike Boyes of the Workwise podcast delve into this issue with Aaron Groen as the guest. We examine biblical wisdom for the issue of marketing in a world that has devalued truth and integrity. We talk about the biblical concept of stewardship and how a framework of stewardship informs our approach to marketing.
Conversation notes:
--Does marketing simply appeal to our vices?
--Can your business be a success if it isn’t growing?
--If you aim to be a faithful steward, could it be malpractice to not have a marketing strategy?
--Good, true and beautiful as a framework for marketing.
--Before you start marketing you need to know backwards and forwards what problem your business is solving and who you are solving it for. Part of good marketing is ensuring you have the right audience and that people who you don’t want to target can easily self-identify away from your products and services.
--I Corinthians 15:58: always abound in the work of the Lord.
--The redeeming purpose of your business: not simply profits. Your labor is not in vain.
--Is the Great Commission a call to marketing? What’s your conversion rate? Do you have any brand evangelists?
Learn more:
Check out the Workwise podcast.