Ep. 151 - Crafting Community: Building Authenticity Through Live Events with Cathy Olson
The Bloom & Grow Show with Amber Housley
Release Date: 03/12/2024
The Bloom & Grow Show with Amber Housley
In today’s episode, I’m sharing a secret that’s been a game-changer in my business—why physical brand touchpoints are the most powerful tool you're probably not using yet. If you're tired of the digital noise and content overload, I’m going to show you how sending something physical—whether it’s a simple postcard or a branded journal—can make your brand unforgettable. I’ll walk you through why these touchpoints build stronger connections, boost loyalty, and increase customer lifetime value. I promise you don’t need a fancy shipping department or a design degree to get...
info_outlineThe Bloom & Grow Show with Amber Housley
In this behind-the-scenes solo episode, I’m catching you up on the past few weeks of life and business—from Inspired Retreat magic, to missed flights, to what’s ahead for the summer. I’m sharing the power of rinse-and-repeat systems, what’s working in my offers right now, and why I’m craving clarity heading into the season. If you’ve been juggling all the things, this one’s for you. 🔗 Learn more about the Summer Virtual Retreat: amberhousley.com/summer 🔗 Save your seat for Inspired Retreat: amberhousley.com/joininspiredretreat
info_outlineThe Bloom & Grow Show with Amber Housley
In this episode, I’m joined by my long-time friend, Jessica Turner, author of I Thought It Would Be Better Than This. Jessica shares her journey of navigating personal and professional disappointments, including the life-altering challenges she faced during her marriage. We discuss how to handle life’s unexpected turns, how to process disappointment, and the tools we can all use to rebuild a life we love. If you’ve ever felt like life didn’t turn out how you expected, this episode will speak to you. Resources Mentioned: I Thought It Would Be Better Than This book: Follow Jessica...
info_outlineThe Bloom & Grow Show with Amber Housley
In this episode, I’m joined by the incredible Mary Marantz, author of Underestimated. Mary and I dive into her inspiring journey—from growing up in a trailer to attending Yale Law School—and explore the power of overcoming perfectionism, managing fear, and embracing slow growth in business. Mary shares insights from her book, including how fear shows up in different forms and how to overcome it to unlock your potential. If you’ve ever felt stuck or underestimated, this episode is a must-listen! Resources Mentioned: Underestimated book: Achiever Type Quiz: Follow Mary on...
info_outlineThe Bloom & Grow Show with Amber Housley
Today’s episode is a little more vulnerable than usual. I’m sharing a real moment from my day when I’m not feeling like myself and how I work through it. If you’ve ever had a day where everything feels off, this one’s for you. I’m talking about simple tools I use to navigate these low moments—everything from acknowledging how I feel to shifting my mindset. If you're in the middle of a “not-so-perfect” day, I hope this episode gives you some comfort and practical strategies to feel a little better.
info_outlineThe Bloom & Grow Show with Amber Housley
In today’s episode, I’m recording live from the middle of my sold-out Inspired Retreat just outside Nashville, where dreams are blooming and new connections are being made. I’m sharing why now is the perfect time for you to host your own transformational retreat, no matter where you’re at in your business. Whether you’re just starting out or already have a thriving business, I’ll show you why connection — not content — is the key to building a lasting impact. And if you’re feeling inspired, don’t miss out: enrollment for the Signature Retreat System closes tonight! ...
info_outlineThe Bloom & Grow Show with Amber Housley
In this episode of The Bloom & Grow Show, I sit down with my friend Laylee Emadi, host of the Creative Educator Conference, to dive into all the behind-the-scenes magic that goes into hosting a successful event. This is Laylee’s return to the podcast (check out episode 140 for more), and today we’re talking about her conference’s journey from its beginnings in 2020 to this year’s incredible event that I attended just a few weeks ago. Laylee shares the vision behind it, her venue choice, the challenges of planning, and how she navigates the logistics of hosting such a dynamic event....
info_outlineThe Bloom & Grow Show with Amber Housley
In today’s episode, I’m sharing the full replay of my free masterclass, The Retreat Effect. If you're ready to stand out in your business, build deeper connections, and create unforgettable experiences, this class is for you. I’m diving into why connection — not more content — is the key to success in 2025 and how hosting retreats, whether in-person or virtual, can be a game-changer for your business. Plus, find out about my Signature Retreat System program, which is open for enrollment through April 30th! Resources Mentioned: Signature Retreat System:
info_outlineThe Bloom & Grow Show with Amber Housley
In today’s episode, I’m diving into the mindset shift every business owner needs for 2025: moving from a content-driven strategy to a connection-driven strategy. I’m sharing why real human connection is the true business advantage this year, how retreats are the perfect way to create transformation, and why it’s not about content but about experiences that make people feel seen and heard. Plus, I’m giving you the inside scoop on my Signature Retreat System, open for enrollment until April 30th! Resources Mentioned: Signature Retreat System:
info_outlineThe Bloom & Grow Show with Amber Housley
In this episode, I’m diving into the most common fears and objections that hold people back from creating transformational retreats. Whether it’s an in-person or virtual retreat, I’m sharing the mindset shift that helped me take the leap and host my first event—and how you can too, even if you don’t have a big audience. If you've been dreaming about hosting a retreat, this episode is for you! Resources Mentioned: The Retreat Effect Masterclass Replay: amberhousley.com/retreatclass Signature Retreat System: amberhousley.com/retreatclass
info_outlineToday I had the extreme pleasure of chatting with my good friend, Cathy Olson, of Funnel Gorgeous. Join me as we follow her journey from a design business start-up to co-founding a multi-million dollar company.
We discuss the importance of authenticity and building a community of like-minded individuals, and our experiences hosting retreats and conferences.
Cathy shares the details of the recent Funnel Gorgeous Retreat, a small, intimate event that focuses on deep connections and valuable content. We also touch on the logistics and challenges of organizing events, including shipping swag and managing attendee expectations. Cathy emphasizes the importance of adapting to unexpected changes and finding creative solutions.
Takeaways
* Authenticity is key in building a community of like-minded individuals.
* Hosting retreats and conferences can create deep connections and valuable content.
* Logistics, such as shipping swag and managing attendee expectations, can be challenging but important to consider.
* Creating a balance between work and play during events can enhance the attendee experience.
* Embrace unexpected changes and find creative solutions to make the best of challenging situations.
* Join supportive communities to connect with like-minded individuals and receive valuable advice and assistance.
Links
Connect with Cathy on Instagram: instagram.com/loveinspired
Learn more about Funnel Gorgeous: funnelgorgeous.com
Try FG Funnels for your business: amberhousley.com/fgfunnels
Join my Free Mastering Retreats: A Three-Part Series to Design, Plan & Book Out Your Next Event: amberhousley.com/retreatworkshop
Explore my Invite & Delight Retreat Planning Program: amberhousley.com/inviteanddelight