Heart & Hustle Feat. Patricia Bright
Release Date: 04/17/2019
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Welcome to season five of Bri Books!
We’re kicking off the season with Patricia Bright, businesswoman, YouTube queen and author of “Heart & Hustle: Use Your Passion, Build Your Brand, Achieve Your Dreams.” Patricia has earned over 2.7M YouTube subscribers, and just hit 1M on Instagram. I've followed Patricia Bright since the late 2000’s on YouTube and Longhaircareforum, and it’s such a treat to be able to celebrate the platform she’s created.
*Note on audio: You’ll hear a small sound of me typing furiously in the background during the interview. I apologize!
0:00-4:30 – Meet Patricia Bright, the story behind Bri Books cold pitching Patricia and why Suzanne Jeffers’ “Feel the fear and do it anyway” is how Patricia lives her life.
4:30 – In the book, Patricia discusses how being consistent is the challenge of our lives, and one we must rise to daily. Patricia shares her untold story, and why the big three--Brand, Business, and Beliefs--are crucial. With "Heart & Hustle," Patricia is teaching us to find our grinds, and identify our sweet spots where passions and unique skills find the perfect audience.
8:20 – How Patricia applied for and earned an investment banking internship…even though she didn’t have the grades and failed the admittance test…and what the experience taught her about the nature of limitations
12:09 – Patricia on learning to be a stronger networker: “Networking should be active, and start on an honest point of interest.”
14:25 – Taking the sting out of networking, and learning to be comfortable having varied conversations with different types of people.
14:45 – While Patricia was writing “Heart and Hustle,” she created one of her most successful YouTube series organically, the “I Spent” series wherein she shops online retailers, and brings her YouTube audience along as she tries on and reviews new purchases.
15:25 – Patricia: “It’s important to find that sweet spot between your passion, ability and what’s practical.” it sounds like that’s the recipe.
18:00 – Patricia on the science of building an audience: Writing down and executing ideas, and planning content are key! These two concepts are transformative because it takes the in-the-moment pressure away.
18:50 – Patricia’s #BriBooks current read: “Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones by James Clear
19:45 – Patricia: “You realize that in life, you’ll have a big goal, but what matters are the steps you take towards it. If you can take those steps every day, you’ll most likely achieve that goal. Pick up ‘Atomic Habits’!
20:07 – Let’s play “Patricia Taught Me,” a game where we quote from “Heart and Hustle” and Patricia expands on the ideas behind her words.
24:20 – One of the most powerful quotes from the book: “ “When you're struggling or fearful about doing something you want to do, the temptation is real to look for an excuse. Don’t. Excuses are just ways to stop yourself from being as good as you want to be.” – Patricia Bright, “Heart and Hustle.”
25:50 – What’s making Patricia say “What a time to be alive”? “I’m excited about is the fact that knowledge and wisdom will be open for everyone. We’re in the generation of we all have the same knowledge, so let’s work. It’s important to me: for people to learn, have access to information. That’s where the passion lies.”
LINKS TO PATRICIA'S WORK: