Ep. 137: How iBuyFlowers Helps You Buy Farm Direct
Release Date: 04/10/2025
Ep. 150: Alex Vaughan Bet Everything on FLWR Shop
Botanical Brouhaha Podcast
How Alex Vaughan Built a Beloved Flower Shop Alex Vaughan of in Nashville built her shop with her partner Quinn from nothing — no family money, no connections, just a rented house, a second mortgage, and a vision for what a flower shop in Nashville could be. In Episode 150, she traces the wild, winding path that took her from a hippie commune in the forest to a flower shop in Boston to celebrity orchid maintenance in LA, and eventually to the city she now calls home. We talk about what it actually took to open a shop, survive a tornado in March 2020, and come out the other side with a...
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Ep. 149: Worth the Wait: Sophie Felts Floral Co Joins Circle Weddings
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Ep. 148: Mountain Flower Farm: The Power of Knowing Your Grower
Botanical Brouhaha Podcast
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Ep. 147: How Sarah Donjuan's Hobby Became JJ's Flower Shop
Botanical Brouhaha Podcast
Sarah Donjuan didn't set out to become a florist. In 2018, fresh out of business school and looking for a creative side hustle, she landed on a 1967 Volkswagen flower truck — and accidentally started a floral business with staying power in Atlanta. In this episode (Ep. 147), Sarah walks us through the full arc of JJ's Flower Truck and Shop: from a curtained kiosk at Ponce City Market to a 1,500-square-foot Dunwoody dream shop, and from a one-woman operation to a full, talented team. She's honest about the highs, the lows, and everything in between — including what it really takes to build...
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Ep. 146: How Colleen Raney is Building a Sweet Pea Seed Brand
Botanical Brouhaha Podcast
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Ep. 145: Linda D'Arco: Flower Farming While Taking a Stand
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Linda D'Arco returns to the Botanical Brouhaha podcast nearly five years after her first appearance to share what’s changed since we last spoke. Based in northern New York, Linda is the founder of and , and she brings a valuable, behind-the-scenes perspective on importing flower bulbs, ethical sourcing, and sustainable supply chains. Drawing from firsthand experience as a bulb importer, Linda breaks down how tariffs work, why they’ve dramatically increased costs for small farms, and how these policies affect the future of local flower production in the U.S. This conversation goes far...
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Bonus: No Meanies Allowed: Inside CIRCLE
Botanical Brouhaha Podcast
In this bonus episode, Amy and Natalie take a deep dive into Bloom Trust Co. CIRCLE—what it is, why they started it nearly five years ago, and how it’s evolved since that very first session in 2021. They reflect on how CIRCLE grew from just an idea about how to connect with other florists into a trusted, small-group community for florists who want a safe, candid space to talk about the real work of owning a flower business. They cover how CIRCLE works (and why it’s not a course), the importance of community, transparency, and talking about numbers. And they discuss the unexpected impact...
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Ep. 144: Evelyn Krebs: Choosing Her Own Way as a Florist
Botanical Brouhaha Podcast
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Ep. 143: Eve Floral Co: The Courage to Let Go
Botanical Brouhaha Podcast
In today's BB Podcast episode (No. 143), we're visiting with Evelyn Streeter, founder and owner of in Cincinnati, Ohio. Our conversation follows Evelyn's deeply personal and inspiring journey as a florist who grew up in the middle of the hum of her mother’s small-town flower shop in Michigan. What began as a family trade became both a lifeline and a legacy when Evelyn unexpectedly took over the business after her mother’s passing. Years later, she built her own thriving floral company in Cincinnati—complete with a studio, retail space, and loyal community. But now, standing at a...
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Ep. 142: Diane Szukovathy: Standards for Flower Growers
Botanical Brouhaha Podcast
In today's BB Podcast episode (No. 142), we're visiting with Diane Szukovathy, co-owner of in western Washington and a founding member of the . Diane shares her decades of experience as a flower farmer and cooperative leader, discussing the realities of small-scale farming, the importance of industry standards, and the newly released — a groundbreaking resource that compiles practical, research-backed post harvest care information for more than 230 crops. From her love of plants and an art background to her insights on pricing, sustainability, and cooperation, Diane offers a refreshingly...
info_outlineIn today’s BB Podcast episode (No. 137), we’re visiting with Wilfred de Wit, founder and CEO of iBuyFlowers where florists and event planners can shop online for wholesale flowers directly from 100+ farms in both the US and abroad. Will shares his background in the floral industry and the challenges he witnessed, leading to the inception of his company. The conversation covers the importance of transparency, ethical sourcing, and customer education. Will also talks about his hopes for the role AI will eventually play in personalizing orders for iBuyFlowers customers. If you’re looking for a company who believes in building strong relationships with their growers and customers, this episode will be insightful. Will’s goal is to educate his customers about the benefits of ordering directly from growers, which can significantly improve the quality and longevity of their flowers.
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You can find show notes and more episodes of The Botanical Brouhaha Podcast at botanicalbrouhaha.com, and you can find the BB Podcast co-hosts on IG @botanicalbrouhaha and @hey.nataliegill.
This episode of The Botanical Brouhaha Podcast was produced by Joel McGee. Original music by Landon McGee.