How 1 Wacky Ad Can Go Viral & Boost Your Business Overnight w/ Will Clarke
Release Date: 09/16/2019
What 8 & 9 Figure Brands Have (That You Don't)
The Brand Builder Podcast
I talk to MANY entrepreneurs that claim they want to build a business that sells for 8 or 9 figures. But other than the vanity of being able to say you made $10M+ on a sale, what does that actually mean?
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The Product Development Philosophy of the World's Largest Brands
The Brand Builder Podcast
Entrepreneurs building product brands are often pulled between "product" - the actual things they're developing - and "brand" - the soul and story behind what they're doing.
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Doing It Right with Your Second Brand
The Brand Builder Podcast
Entrepreneurship is a journey. Whether you've been at your business for a day, a year, or a decade, there's always a new lesson lurking around the corner.
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Building a Highly Profitable Brand Around Your Passion Area
The Brand Builder Podcast
Max talks with YouTuber Matt Loberstein of Zero to Brand, who built a multi-million dollar business on Amazon. Many entrepreneurs would have taken those profits and developed a supplements or skin care brand, but Matt had another idea. He'd build a business so exciting that it wouldn't feel like work - one focused on his passion for Porsche's. Listen in to see what happens when you build to serve others who geek out on the same thing you do.
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3 Tools To Spy On the Competition
The Brand Builder Podcast
Here are the best tools right now that you should be using to get ahead of your competition on Amazon.
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How 8-Figure Brands Prep for Black Friday (Hint: Start Now)
The Brand Builder Podcast
School might just be starting, but Q4 is right around the corner. Most brands don’t do as well as they could preparing for the holiday season. It’s time to make this Black Friday your best one yet.
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Finding The Secrets Hidden In Amazon’s Data
The Brand Builder Podcast
Join us as Max sits down with Jon Tilley from Zonguru to talk about his favorite tools and strategies for integrating Amazon into your brand building strategy.
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What I've Learned as an Entrepreneur and New Dad
The Brand Builder Podcast
After an unexpected hiatus when his baby arrived a few weeks early, Max is back at it this week! He's sharing what he's learned being an entrepreneur and a new dad.
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Lessons From The World's Leading Supplement Formulator
The Brand Builder Podcast
Shawn Wells MPH, LDN, RD, CISSN, FISSN is the world's leading supplement formulator.
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0 To Millionaire Maker: Creating The Blueprint For A Real Business w/ Ryan Daniel Moran
The Brand Builder Podcast
This week I interview none other than Ryan Daniel Moran, the millionaire maker.
info_outlineWill Clarke of Poo~Pourri - a company making essential oil sprays to neutralize bathroom odors - gave the best speech you may ever hear about taking a dump... and how 1 video can lead to millions of sales.
Show Notes
Hire polymaths
Hire people who are superb at more than one thing. You’ll have a really strong and well-rounded team that can produce excellence, as they understand how to achieve excellence in more than one area.
Empathize with your customers
Poo~Pourri relies a lot on humor to hit success with its ads. That doesn’t mean it isn’t sensitive to its customers who have serious health conditions, like irritable bowel syndrome. The company adapts its messaging appropriately so it can make those respectful, lasting connections.
Do epic shit
Don’t sell an okay product, or a minimally viable prototype. Make something that solves a problem in a unique way (like covering up embarrassing smells from bowel movements when others are in the same residence/building) and hone in on that awesomeness in your marketing.
Connect with Will
Find out more about Poo~Pourri at https://www.poopourri.com/
Keep in touch