Brand Story Workshop: Increase Sales Through Customer Understanding
Release Date: 10/14/2019
The Brand Builder Podcast
I talk to MANY entrepreneurs that claim they want to build a business that sells for 8 or 9 figures. But other than the vanity of being able to say you made $10M+ on a sale, what does that actually mean?
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Entrepreneurs building product brands are often pulled between "product" - the actual things they're developing - and "brand" - the soul and story behind what they're doing.
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Entrepreneurship is a journey. Whether you've been at your business for a day, a year, or a decade, there's always a new lesson lurking around the corner.
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Max talks with YouTuber Matt Loberstein of Zero to Brand, who built a multi-million dollar business on Amazon. Many entrepreneurs would have taken those profits and developed a supplements or skin care brand, but Matt had another idea. He'd build a business so exciting that it wouldn't feel like work - one focused on his passion for Porsche's. Listen in to see what happens when you build to serve others who geek out on the same thing you do.
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Here are the best tools right now that you should be using to get ahead of your competition on Amazon.
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School might just be starting, but Q4 is right around the corner. Most brands don’t do as well as they could preparing for the holiday season. It’s time to make this Black Friday your best one yet.
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Join us as Max sits down with Jon Tilley from Zonguru to talk about his favorite tools and strategies for integrating Amazon into your brand building strategy.
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After an unexpected hiatus when his baby arrived a few weeks early, Max is back at it this week! He's sharing what he's learned being an entrepreneur and a new dad.
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Shawn Wells MPH, LDN, RD, CISSN, FISSN is the world's leading supplement formulator.
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This week I interview none other than Ryan Daniel Moran, the millionaire maker.
info_outlineHow well does your brand fit into your customer’s day and where are you leading them?
Today’s episode tackles what questions should you ask yourself in terms of product development, and in turn what should you ask your customers in order to serve them and help them achieve that perfect day. Max share the three questions he asks about a brand to get an idea of how dialed in they are with their message.
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Mentioned in this episode
“From the second they wake up to the second they go to sleep, what does their day look like? And what role can your brand play in the course of that day?” — Max Kerwick
“Brands play a real role in helping build a sense of identity in people.” — Max Kerwick