Fifth Third VP of Digital Line and Fintech Marketing on Staying Social in a Regulated Industry | Ep 76
Release Date: 07/08/2019
The Future is Unknown: Rethinking the Economy During Coronavirus | Ep 99
Brand Lab Series™ Podcast
The coronavirus has changed everything. In the fifth in a of special Brand Lab Series™ episodes, we talk about the implications of reopening the economy with Bob Moesta. Bob is the President and CEO of ReWired Group, an adjunct lecturer at Kellogg, a guest lecturer at Harvard and MIT, and a research fellow at the Christensen Institute. In this episode with , you’ll learn about… Prototyping for the Future Becoming Comfortable with New Processes Pent Up Demand E-learning Innovation The Need for Community Making Tradeoffs "If you think of coronavirus as a step...
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The Future is Unknown: Rethinking Sales and Marketing During the Coronavirus | Ep 98
Brand Lab Series™ Podcast
The coronavirus has changed everything. In the fourth in a of special Brand Lab Series™ episodes, we talk about how to rethink Sales and Marketing with Erin Kelly. Erin is the Vice President of Sales and Marketing at Network Health, a Wisconsin-based health insurance company. In this episode with Erin, you’ll learn about… Pivoting Sales in Our New "Virtual Reality" Maintaining Corporate Culture While Working Remote Fostering an Environment of Innovation Giving Back to Local Small Businesses The Secrets of Good Storytelling "It is about fostering an...
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The Future is Unknown: Rethinking Mental and Physical Health During the Coronavirus | Ep 97
Brand Lab Series™ Podcast
The coronavirus has changed everything. In the third in a of special Brand Lab Series™ episodes, we talk about how to rethink physical and mental health with . Allison is a yoga instructor and Founder of Yoga By Allison. She teaches regularly at Equinox in Chicago and leads yoga retreats worldwide. In this episode with Allison, you’ll learn about… Handling Anxiety in the Face of Uncertainty Implementing Meditation into your Life The Proliferation of Online Fitness Options Uncertainty as a Soil for Dreams Finding Opportunities for an...
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The Future is Unknown: Rethinking Business Planning During the Coronavirus | Ep 96
Brand Lab Series™ Podcast
The coronavirus has changed everything. In the second in a series of special Brand Lab Series™ episodes, we talk about how to rethink business planning with Rob Pasquesi. Rob is the President and CEO of Pasquesi Partners, a cloud-based tax and business strategy firm. His team advises startups, entrepreneurs, and businesses. Prior to starting his own firm in 2015, Rob was at Deloitte and Grant Thornton working with some of the world's top companies. In this episode with Rob, you’ll learn about… Pivoting Your Business Thinking Identifying Unmet...
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The Future is Unknown: Rethinking Planning During the Coronavirus | Ep 95
Brand Lab Series™ Podcast
Bob Moesta is the President and CEO of ReWired Group, an adjunct lecturer at Kellogg, a guest lecturer at Harvard and MIT, and a research fellow at the Christensen Institute. In this episode with , you’ll learn about… Finding New Struggling Moments Making the Most of this Anomaly The Importance of Time Intent vs. Perception Iterating to Learn
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USA Basketball Foundation Executive Director Talks Leadership and Tokyo 2020 | Ep 94
Brand Lab Series™ Podcast
In this episode with USA Basketball Foundation Executive Director, , you’ll learn about… Maximizing a Lean Team Handling Brand Crisis The Correlation Between Athletics and Lifelong Success Youth Development and Outreach Finding and Reaching New Audiences The 2020 Tokyo Olympics "If we are focused on building champions in life and in communities, we are going to win a medal on the way by, but what we’re really going to have is people that make significant contributions to the world."
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Bob Moesta on Sales Training Flaws and What Causes People to Buy | Ep 93
Brand Lab Series™ Podcast
In this episode with Engineer and Entrepreneur, Bob Moesta you’ll learn about… Flaws in Sales Training and Education What Causes People to Buy How Employees Hire and Fire Companies Breaking Away from a Feature-Function Focus Why Time is More Valuable Than Money "Consumers don't care about features and benefits, they care about outcomes."
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CultureIQ VP of Marketing at the Intersection of Psychology and Tech | Ep 92
Brand Lab Series™ Podcast
In this with CultureIQ Vice President of Marketing, Sheridan Orr, you'll learn about... Culture as a Competitive Advantage Making Human Decisions from Data Keeping Marketing Fun The Convergence of Culture and Brand Buyer Segments and Personas "Can you not only withstand being disrupted but can you become the disruptor?"
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Schneps Media Publisher on Dominating Media Online and Offline | Ep 91
Brand Lab Series™ Podcast
In this episode with Schneps Media Publisher, Victoria Schneps, you'll learn about... Having a Voice in the Community How to Create Attention-Grabbing Content Providing a Consistent Brand Experience Staying Ahead of Industry Disruption and Change Tackling Mistrust in Media Today "The power of our success is staying true to our neighborhoods and reporting the local news."
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FCB Chicago President on Leveraging Tech and Talent | Ep 90
Brand Lab Series™ Podcast
FCB is one of the largest global advertising agency networks in the world. FCB Chicago boasts a with clients including Michelob Ultra, GLAD, Milk Bone, Fiat, Maserati, Jack Daniel's, and more. The people at FCB describe themselves as the industry’s largest startup – the oldest and newest advertising agency in Chicago. Founded in 1873 as Lord & Thomas and reintroduced as Foote, Cone and Belding, they strive to create big transformative ideas that drive change. This year, FCB can now boast a new president - Kelly Graves. After 17 years as an account person, Kelly became the...
info_outlineMarketing, specifically social media marketing, can be very difficult in regulated industries such as healthcare or financial services. These industries have a lot of rules around messaging that can easily stymie creative thinking. Shannon Paul, VP of Brand Content and Social Media at Fifth Third Bank, has broken through the noise and learned how to stay social in financial services. In this episode, Shannon shares her secrets to staying personal and timely on social, she explains what makes a good social media follow, and how to create content that will resonate with your audience.
"There’s definitely some additional considerations we have working in a regulated industry. We have to know where the guard rails are and sometimes the guard rails move."