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#172: Matt Hall on The Power of Resilience and Rejection, Cold vs Warm Outreach and Should You Still Build An Email List In 2025?

The Fitness Business Podcast

Release Date: 05/12/2025

#185: How an Ayahuasca Retreat Led to My New Business Book: Scaling Your Story! show art #185: How an Ayahuasca Retreat Led to My New Business Book: Scaling Your Story!

The Fitness Business Podcast

A solo podcast going through my new business book (coming 2026) and how it all came together after an ayahuasca retreat.  00:00 Introduction to Ayahuasca and Business Transformation 02:48 The Birth of the Scale Framework 06:10 Storytelling: The Foundation of Business 08:52 Core Offer: Defining Your Business's Heart 12:07 Amplifying Your Impact and Income 18:06 Leveraging Your Time and Resources 21:52 Evolving: Transitioning from Operator to Owner   Give the code KEANE2025 when you sign up and get 5% off the price.   The Circle: Business mentorship:  

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#184: Scaling Coach Brendan McGurgan on The Principles of Simple Scaling, The Four Freedoms of Entrepreneurship and Filtering Opportunities & Staying Focused! show art #184: Scaling Coach Brendan McGurgan on The Principles of Simple Scaling, The Four Freedoms of Entrepreneurship and Filtering Opportunities & Staying Focused!

The Fitness Business Podcast

Brendan McGurgan is a global business leader, coach, and investor passionate about building profitable, purposeful, and scalable businesses.  He has co-founded, built and led over ten 7,8 and 9 figure revenue businesses across 6 continents. He believes that if you have a remarkable product or service, you have an obligation to scale it, to bring it to the world with intention and impact. He is co-author of the Amazon best-seller Simple Scaling: 10 Proven Principles to 10x Your Business, described by Kirkus Reviews as “comprehensive, concrete counsel for business leaders.” Brendan...

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#183: Andy Zoltan on How To Stop Thinking Like A Personal Trainer, Why Price Can’t Be Your Selling Point and Stability Comes From Systems, Not Sessions! show art #183: Andy Zoltan on How To Stop Thinking Like A Personal Trainer, Why Price Can’t Be Your Selling Point and Stability Comes From Systems, Not Sessions!

The Fitness Business Podcast

Andy Zoltan is an entrepreneur who founded a yoga platform that sold $11M in online programs.  Now he helps mindful coaches create lifestyle empires. Timestamps:  00:38 Introduction to Systems and Stability03:38 The Importance of Brand and Strategy 06:42 Learning from Failures: The DoYou.com Experience 09:46 Content Creation as a Media Company 12:25 Navigating the Red Ocean of Competition 15:31 Crafting Offers: Balancing Scalability and Personalisation 23:43 Building Systems for Success 30:06 The Power of Collaboration 34:52 Common Mistakes in Yoga Businesses 40:41 Overcoming...

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FREE TRAINING VIDEO: Lead Generation for Fitness Businesses!  show art FREE TRAINING VIDEO: Lead Generation for Fitness Businesses!

The Fitness Business Podcast

This is by far the most frequently asked question I get amongst online and offline coaches, small gym owners etc. Here a free training video for: Lead Generation for Fitness Business.  It will also subscribe you to my business email list (which you can unsubscribe from at any time)  I hope it helps.  https://briankeanefitness.com/landing/lead-generation-for-fitness-businesses 

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#182: The Ultimate Instagram Cheat Sheet (2025) show art #182: The Ultimate Instagram Cheat Sheet (2025)

The Fitness Business Podcast

A solo podcast with Brian breaking down Instagram’s optimised posting schedule, formats and content style according to Instagram.  Timestamps: 00:00 Introduction to Instagram Marketing Strategies 03:13 Optimizing Posting Schedule and Content Formats 06:01 Engagement and Building Trust through Storytelling 08:49 Strategies for Increasing Views and Engagement 12:02 Creating Valuable Content for Loyalty and Shares 14:47 Practical Tools and Tips for Instagram Success 17:55 Final Thoughts and Conclusion   Join the Circle (group business coaching with Brian) Business Mentorship:...

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Sophie Morris on Going Viral, The Importance Of Your Support System and Dealing With Online Negativity (CIRCLE BONUS) show art Sophie Morris on Going Viral, The Importance Of Your Support System and Dealing With Online Negativity (CIRCLE BONUS)

The Fitness Business Podcast

Premium Podcast posted publicly from The Circle. This is the first time I've posted one of these premium business conversations on my public podcast.  Do you run or aspire to run your own business? If yes, check out The Circle - my online group business coaching.  Premium podcasts with questions sent in by you (such as today's with Sophie) Bi weekly LIVE training videos and Q+A's with Brian  Quarterly in person meet ups (led by Brian)  Access to all my courses whilst a member  And much more..  Join The Circle today Check out Sophie here:  (Instagram) ...

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#181: Circle Member Paul Hughes Masterclass on Using Custom AI to Create Content, Build Brand Awareness and Make More Qualified Sales! show art #181: Circle Member Paul Hughes Masterclass on Using Custom AI to Create Content, Build Brand Awareness and Make More Qualified Sales!

The Fitness Business Podcast

In this episode of the Fitness Business Podcast, I interview my friend, former mentee and current Circle member Paul Hughes, a fitness coach who transitioned from a building surveyor to a strength coach after overcoming personal injuries.    We discuss the integration of AI in fitness coaching, particularly how custom GPTs can streamline content creation and enhance brand awareness. Paul shares his journey, the practical applications of AI tools, and the importance of consistency in building a brand. We also touch on common business mistakes, the value of networking with other...

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#180: Q+A- Clients That Won’t Listen, Marathon Prep, Choosing Qualifications To Get and Dealing With Business Set Backs! show art #180: Q+A- Clients That Won’t Listen, Marathon Prep, Choosing Qualifications To Get and Dealing With Business Set Backs!

The Fitness Business Podcast

Solo Q+A with Brian.  1.     How to motivate a weight loss client who doesn’t see the benefits in using weights? 2.     I’ve a client who wants to do marathon prep but can only train 3 days a week, how should I design their plan? 3.     Best PT qualification you recommend? 4.     What advice would you give on dealing with setbacks on your business journey (I want to be an online coach)   Timestamps:   00:00 Introduction to Fitness Business Podcast 00:56 Motivating Clients to Embrace...

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#179: 2025 Fitness Trends You Can't Ignore! show art #179: 2025 Fitness Trends You Can't Ignore!

The Fitness Business Podcast

Solo episode for every personal trainer or online coach out there.  00:00 Introduction to 2025 Fitness Trends 00:55 The Rise of Recovery Rooms 04:10 Hyrox and Performance-Based Training 08:48 Strength Training for Women and Older Adults 14:03 Animal Flow and Movement Patterns 17:47 The Importance of Flexibility Training 18:46 Honorable Mentions: Food Swap Content 20:11 Disappearing Trends in Fitness 24:02 Navigating Social Media and Podcasting Trends The Circle  - Business Group Coaching 1:1 Business Mentorship:

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#178: Level 4 Personal Training Qualification, Gym Experience and Full Day Business Builder – The ONLY Program In Ireland! show art #178: Level 4 Personal Training Qualification, Gym Experience and Full Day Business Builder – The ONLY Program In Ireland!

The Fitness Business Podcast

Today is a special in person podcast with Jason Best.    On top of going through some of the biggest mistakes I made when I first qualified, we also go through the only personal training course I am in partnership with.    If you are looking to qualify as a personal trainer, here is how you can do that.    Course details link:    Join the my group business coaching program - The Circle 

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More Episodes

Matt Hall is high-performance mindset and business coach. 

In today’s show we discuss the critical role of mindset in entrepreneurship, the importance of overcoming limiting beliefs, and the value of resilience in the face of rejection. 

Matt emphasizes the need for building genuine relationships over cold outreach and highlights the significance of community support. 

We also explore the effectiveness of long-form content, the power of email marketing, and the necessity of adapting to market changes. 

The conversation concludes with insights on how to genuinely over-deliver in business to foster trust and long-term success.

Timestamps: 

00:00 Introduction to Mindset and Business Coaching

03:07 The Importance of Mindset in Business

06:08 Identifying and Overcoming Limiting Beliefs

09:13 Rejection and Resilience in Entrepreneurship

12:01 Building Relationships Over Cold Outreach

14:59 The Value of Community and Support

18:02 Long-Form Content vs. Short-Form Content

20:52 The Power of Email Marketing

23:47 Adapting to Changes in the Market

26:56 Final Thoughts and Key Takeaways

 

Brian’s website: www.briankeanefitness.com

 

(Website)

Matt Hall Official | The Matt Hall Official Website

 

Matt Hall (@matthallofficial) • Instagram photos and videos

 

(Youtube)

Success School - YouTube

 

(LinkedIn)

Matt Hall - Chief Executive Officer - Rich In Success | LinkedIn