Libsyn Directory

#174: Fitness Industry Trends 2025, Mastering Lead Generation and What Most Small Gym Owners Get Wrong with Justin Tamsett!

The Fitness Business Podcast

Release Date: 06/10/2025

#185: How an Ayahuasca Retreat Led to My New Business Book: Scaling Your Story!

The Fitness Business Podcast

A solo podcast going through my new business book (coming 2026) and how it all came together after an ayahuasca retreat. 00:00 Introduction to Ayahuasca and Business Transformation 02:48 The Birth of the Scale Framework 06:10 Storytelling: The Foundation of Business 08:52 Core Offer: Defining Your Business's Heart 12:07 Amplifying Your Impact and Income 18:06 Leveraging Your Time and Resources 21:52 Evolving: Transitioning from Operator to Owner Give the code KEANE2025 when you sign up and get 5% off the price. The Circle: Business mentorship:

#184: Scaling Coach Brendan McGurgan on The Principles of Simple Scaling, The Four Freedoms of Entrepreneurship and Filtering Opportunities & Staying Focused!

The Fitness Business Podcast

Brendan McGurgan is a global business leader, coach, and investor passionate about building profitable, purposeful, and scalable businesses. He has co-founded, built and led over ten 7,8 and 9 figure revenue businesses across 6 continents. He believes that if you have a remarkable product or service, you have an obligation to scale it, to bring it to the world with intention and impact. He is co-author of the Amazon best-seller Simple Scaling: 10 Proven Principles to 10x Your Business, described by Kirkus Reviews as “comprehensive, concrete counsel for business leaders.” Brendan...

#183: Andy Zoltan on How To Stop Thinking Like A Personal Trainer, Why Price Can’t Be Your Selling Point and Stability Comes From Systems, Not Sessions!

The Fitness Business Podcast

Andy Zoltan is an entrepreneur who founded a yoga platform that sold $11M in online programs. Now he helps mindful coaches create lifestyle empires. Timestamps: 00:38 Introduction to Systems and Stability03:38 The Importance of Brand and Strategy 06:42 Learning from Failures: The DoYou.com Experience 09:46 Content Creation as a Media Company 12:25 Navigating the Red Ocean of Competition 15:31 Crafting Offers: Balancing Scalability and Personalisation 23:43 Building Systems for Success 30:06 The Power of Collaboration 34:52 Common Mistakes in Yoga Businesses 40:41 Overcoming...

FREE TRAINING VIDEO: Lead Generation for Fitness Businesses!

The Fitness Business Podcast

This is by far the most frequently asked question I get amongst online and offline coaches, small gym owners etc. Here a free training video for: Lead Generation for Fitness Business. It will also subscribe you to my business email list (which you can unsubscribe from at any time) I hope it helps. https://briankeanefitness.com/landing/lead-generation-for-fitness-businesses

#182: The Ultimate Instagram Cheat Sheet (2025)

The Fitness Business Podcast

A solo podcast with Brian breaking down Instagram’s optimised posting schedule, formats and content style according to Instagram. Timestamps: 00:00 Introduction to Instagram Marketing Strategies 03:13 Optimizing Posting Schedule and Content Formats 06:01 Engagement and Building Trust through Storytelling 08:49 Strategies for Increasing Views and Engagement 12:02 Creating Valuable Content for Loyalty and Shares 14:47 Practical Tools and Tips for Instagram Success 17:55 Final Thoughts and Conclusion Join the Circle (group business coaching with Brian) Business Mentorship:...

Sophie Morris on Going Viral, The Importance Of Your Support System and Dealing With Online Negativity (CIRCLE BONUS)

The Fitness Business Podcast

Premium Podcast posted publicly from The Circle. This is the first time I've posted one of these premium business conversations on my public podcast. Do you run or aspire to run your own business? If yes, check out The Circle - my online group business coaching. Premium podcasts with questions sent in by you (such as today's with Sophie) Bi weekly LIVE training videos and Q+A's with Brian Quarterly in person meet ups (led by Brian) Access to all my courses whilst a member And much more.. Join The Circle today Check out Sophie here: (Instagram) ...

#181: Circle Member Paul Hughes Masterclass on Using Custom AI to Create Content, Build Brand Awareness and Make More Qualified Sales!

The Fitness Business Podcast

In this episode of the Fitness Business Podcast, I interview my friend, former mentee and current Circle member Paul Hughes, a fitness coach who transitioned from a building surveyor to a strength coach after overcoming personal injuries. We discuss the integration of AI in fitness coaching, particularly how custom GPTs can streamline content creation and enhance brand awareness. Paul shares his journey, the practical applications of AI tools, and the importance of consistency in building a brand. We also touch on common business mistakes, the value of networking with other...

#180: Q+A- Clients That Won’t Listen, Marathon Prep, Choosing Qualifications To Get and Dealing With Business Set Backs!

The Fitness Business Podcast

Solo Q+A with Brian. 1. How to motivate a weight loss client who doesn’t see the benefits in using weights? 2. I’ve a client who wants to do marathon prep but can only train 3 days a week, how should I design their plan? 3. Best PT qualification you recommend? 4. What advice would you give on dealing with setbacks on your business journey (I want to be an online coach) Timestamps: 00:00 Introduction to Fitness Business Podcast 00:56 Motivating Clients to Embrace...

#179: 2025 Fitness Trends You Can't Ignore!

The Fitness Business Podcast

Solo episode for every personal trainer or online coach out there. 00:00 Introduction to 2025 Fitness Trends 00:55 The Rise of Recovery Rooms 04:10 Hyrox and Performance-Based Training 08:48 Strength Training for Women and Older Adults 14:03 Animal Flow and Movement Patterns 17:47 The Importance of Flexibility Training 18:46 Honorable Mentions: Food Swap Content 20:11 Disappearing Trends in Fitness 24:02 Navigating Social Media and Podcasting Trends The Circle - Business Group Coaching 1:1 Business Mentorship:

#178: Level 4 Personal Training Qualification, Gym Experience and Full Day Business Builder – The ONLY Program In Ireland!

The Fitness Business Podcast

Today is a special in person podcast with Jason Best. On top of going through some of the biggest mistakes I made when I first qualified, we also go through the only personal training course I am in partnership with. If you are looking to qualify as a personal trainer, here is how you can do that. Course details link: Join the my group business coaching program - The Circle

More Episodes

Justin “JT” Tamsett is a globally recognized fitness industry expert, speaker, and business coach with over 30 years of experience.

A former gym owner and fitness instructor, he now helps gym owners and managers improve profitability, member retention, and leadership skills through his company, Active Management.

As the host of the Fitness Business Podcast and a leader of REX Roundtables in the US and Australia, he has spoken at over 40 conferences in 23 countries.

Passionate about reducing global healthcare costs by promoting physical activity, JT is dedicated to empowering fitness entrepreneurs and shaping a healthier world.

Some of the takeaways from today’s show:

- Responding promptly to inquiries is crucial for conversions.

- Many gyms fail to follow up on leads effectively.

- A simple follow-up system can significantly improve lead management.

- Small gym owners often overcapitalize and struggle with cash flow.

- Strength training is becoming increasingly popular among all demographics.

- Recovery practices in gyms lack proper programming.

- Pilates is a growing trend in the fitness industry.

- Referrals remain a powerful tool for increasing membership.

- Offering incentives for referrals can boost client acquisition.

- Understanding consumer trends is essential for gym owners.

Today’s show is sponsored by my six month business mentorship: Apply below.