Libsyn Directory

#174: Fitness Industry Trends 2025, Mastering Lead Generation and What Most Small Gym Owners Get Wrong with Justin Tamsett!

The Fitness Business Podcast

Release Date: 06/10/2025

#194: Your Biggest Business Struggles Answered (Panic During Quiet Spells, Avatars, Niche vs General Content +More)

The Fitness Business Podcast

Solo Podcast with Brian. 00:00 Introduction to Common Struggles 03:02 Understanding Quiet Spells in Business 06:09 Creating Effective Content for Your Audience 08:58 Niche vs. General Content Strategy 12:13 Leveraging Experience for Client Attraction 15:04 Next Steps for Small Business Growth 17:50 Investing in Coaching and Mentorship 21:10 Building Confidence and Overcoming Doubt

#193: What Happens After You Hit 10K Per Month (The Honest Truth)

The Fitness Business Podcast

Here’s what scaling past €10k per month actually looks like - and what most people don’t warn you about. 00:00 Introduction to Scaling Beyond 10K 02:54 The Importance of Systems Before Hiring 08:06 Navigating Opportunities and Avoiding Indigestion 11:26 Evolving Identity: From Coach to CEO 16:53 Attracting the Right Clients Through Messaging

#192: The Entrepreneurship Phases Nobody Talks About (Phase 3 Is The Killer)

The Fitness Business Podcast

00:00 Introduction to the Five Phases of Entrepreneurship 02:51 Phase One: The Rise - Starting Your Journey 06:07 Phase Two: The Breakthrough - Gaining Momentum 11:53 Phase Three: The Tear Down - Facing Negativity 17:08 Phase Four: The Decision - Choosing to Persist 19:59 Phase Five: Escape Velocity - Achieving Resilience The Circle: Business mentorship:

#191: 6 Things I Believe That Most Business Coaches Disagree With..

The Fitness Business Podcast

Solo podcast going through the 6 hills I will die on as a business coach (and why).. Timestamps: 00:00 Introduction to Business Coaching Philosophy 05:05 The Importance of Pull Marketing 09:47 Value First: Building Trust Before Selling 15:06 Work-Life Balance: The Myth of Hustle 19:50 Lead Generation: Targeted Messaging Over Quantity 24:52 Scaling Your Business: Leverage vs. Hustle 26:55 Premium Pricing: The Value of Expertise The Circle Group Mastermind: Business Mentorship: https://briankeanefitness.com/mentorship-and-business-coaching

#190: The Truth About Why You're Not Scaling (It's One of These Three)

The Fitness Business Podcast

I was planning to release this a new series on The Brian Keane Podcast; but after listening back, I think its a better fit here. It’s an unedited podcast talking about belief, skills and process; alongside some other things that may be holding your business back. Timestamps: 00:00 Introduction to Strategy Saturday 02:45 Identifying the Core Problems in Business 06:01 Understanding Belief Issues 08:53 Exploring Skills Gaps 12:12 The Importance of Process 15:06 Navigating Financial Literacy 17:51 Addressing Delegation Deficits 20:55 Creating Effective Systems 24:08 Conclusion and...

#189: 10 Weird Signs Your Fitness Business Is Actually Growing!

The Fitness Business Podcast

Solo with Brian: 00:00 Introduction to Growth Signals in Fitness Business 03:13 Understanding Growth Beyond Metrics 06:00 The Importance of Saying No 09:06 Evolving Content and Curiosity 11:58 Redefining Busy and Productive 14:50 Navigating Imposter Syndrome 18:09 The Value of White Space in Your Calendar 20:46 Client Dynamics and Growth 24:02 Teaching vs. Training 26:45 Feeling Behind While Ahead

#188: THE LIFESTYLE AUDIT FOR 2026: Are You Building a Business or Buying a Job?

The Fitness Business Podcast

Solo with Brian: Timestamps: 00:00 Introduction to the Lifestyle Audit 02:48 Reality Check: Tracking Your Week 05:56 Identifying Your Business vs. Job 08:47 The Energy Audit: Understanding Your Drains and Gains 12:02 Automate, Eliminate, Delegate: Streamlining Your Business 15:11 Revenue Audit: Assessing Your Income Streams 17:59 Actionable Steps for Business Improvement 20:54 Final Thoughts: Building a Sustainable Business

#187: Gavin Meenan on Transitioning from PT to Modern Warrior Coach, Building Retreats into Your 1:1 Coaching and Rewards of Serving People on a Deeper Level!

The Fitness Business Podcast

In this episode, I sit down in person with Gavin Meenan from Modern Warrior to discuss his journey from personal trainer to holistic coach and retreat leader. Gavin shares his experience transitioning beyond traditional PT work to create the Modern Warrior methodology—a deeper approach to transformation that integrates physical training with mindset and personal development. We dive into how Gavin built retreats into his coaching model, the practical steps for fitness professionals looking to add retreat experiences to their business, and why this format creates such powerful...

#186: Marketing Expert Neil “Shoney” Maclean on Running Facebook, Meta and Instagram Ads That Actually Get Clients and Raise Your Profile!

The Fitness Business Podcast

Neil “Shoney” Maclean is a marketing practitioner and coach who builds and runs Facebook/Meta ad campaigns for coaches and knowledge-business owners, plus produces paid training. He’s an ads expert, agency co-owner, course creator and speaker. He is also a dad, husband and investor and in today’s show we are going to unpack all the mistakes you are potentially making with your ads strategy online. Timestamps (may vary by 2-4 minutes based on your podcast app) 02:11 Introduction to Ad Strategies for Fitness Professionals 05:06 Understanding Conversion Systems in...

#185: How an Ayahuasca Retreat Led to My New Business Book: Scaling Your Story!

The Fitness Business Podcast

A solo podcast going through my new business book (coming 2026) and how it all came together after an ayahuasca retreat. 00:00 Introduction to Ayahuasca and Business Transformation 02:48 The Birth of the Scale Framework 06:10 Storytelling: The Foundation of Business 08:52 Core Offer: Defining Your Business's Heart 12:07 Amplifying Your Impact and Income 18:06 Leveraging Your Time and Resources 21:52 Evolving: Transitioning from Operator to Owner Give the code KEANE2025 when you sign up and get 5% off the price. The Circle: Business mentorship:

More Episodes

Justin “JT” Tamsett is a globally recognized fitness industry expert, speaker, and business coach with over 30 years of experience.

A former gym owner and fitness instructor, he now helps gym owners and managers improve profitability, member retention, and leadership skills through his company, Active Management.

As the host of the Fitness Business Podcast and a leader of REX Roundtables in the US and Australia, he has spoken at over 40 conferences in 23 countries.

Passionate about reducing global healthcare costs by promoting physical activity, JT is dedicated to empowering fitness entrepreneurs and shaping a healthier world.

Some of the takeaways from today’s show:

- Responding promptly to inquiries is crucial for conversions.

- Many gyms fail to follow up on leads effectively.

- A simple follow-up system can significantly improve lead management.

- Small gym owners often overcapitalize and struggle with cash flow.

- Strength training is becoming increasingly popular among all demographics.

- Recovery practices in gyms lack proper programming.

- Pilates is a growing trend in the fitness industry.

- Referrals remain a powerful tool for increasing membership.

- Offering incentives for referrals can boost client acquisition.

- Understanding consumer trends is essential for gym owners.

Today’s show is sponsored by my six month business mentorship: Apply below.