#181: Circle Member Paul Hughes Masterclass on Using Custom AI to Create Content, Build Brand Awareness and Make More Qualified Sales!
Release Date: 09/16/2025
#189: 10 Weird Signs Your Fitness Business Is Actually Growing!
The Fitness Business Podcast
Solo with Brian: 00:00 Introduction to Growth Signals in Fitness Business 03:13 Understanding Growth Beyond Metrics 06:00 The Importance of Saying No 09:06 Evolving Content and Curiosity 11:58 Redefining Busy and Productive 14:50 Navigating Imposter Syndrome 18:09 The Value of White Space in Your Calendar 20:46 Client Dynamics and Growth 24:02 Teaching vs. Training 26:45 Feeling Behind While Ahead
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#188: THE LIFESTYLE AUDIT FOR 2026: Are You Building a Business or Buying a Job?
The Fitness Business Podcast
Solo with Brian: Timestamps: 00:00 Introduction to the Lifestyle Audit 02:48 Reality Check: Tracking Your Week 05:56 Identifying Your Business vs. Job 08:47 The Energy Audit: Understanding Your Drains and Gains 12:02 Automate, Eliminate, Delegate: Streamlining Your Business 15:11 Revenue Audit: Assessing Your Income Streams 17:59 Actionable Steps for Business Improvement 20:54 Final Thoughts: Building a Sustainable Business
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#187: Gavin Meenan on Transitioning from PT to Modern Warrior Coach, Building Retreats into Your 1:1 Coaching and Rewards of Serving People on a Deeper Level!
The Fitness Business Podcast
In this episode, I sit down in person with Gavin Meenan from Modern Warrior to discuss his journey from personal trainer to holistic coach and retreat leader. Gavin shares his experience transitioning beyond traditional PT work to create the Modern Warrior methodology—a deeper approach to transformation that integrates physical training with mindset and personal development. We dive into how Gavin built retreats into his coaching model, the practical steps for fitness professionals looking to add retreat experiences to their business, and why this format creates such powerful...
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#186: Marketing Expert Neil “Shoney” Maclean on Running Facebook, Meta and Instagram Ads That Actually Get Clients and Raise Your Profile!
The Fitness Business Podcast
Neil “Shoney” Maclean is a marketing practitioner and coach who builds and runs Facebook/Meta ad campaigns for coaches and knowledge-business owners, plus produces paid training. He’s an ads expert, agency co-owner, course creator and speaker. He is also a dad, husband and investor and in today’s show we are going to unpack all the mistakes you are potentially making with your ads strategy online. Timestamps (may vary by 2-4 minutes based on your podcast app) 02:11 Introduction to Ad Strategies for Fitness Professionals 05:06 Understanding Conversion Systems in...
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#185: How an Ayahuasca Retreat Led to My New Business Book: Scaling Your Story!
The Fitness Business Podcast
A solo podcast going through my new business book (coming 2026) and how it all came together after an ayahuasca retreat. 00:00 Introduction to Ayahuasca and Business Transformation 02:48 The Birth of the Scale Framework 06:10 Storytelling: The Foundation of Business 08:52 Core Offer: Defining Your Business's Heart 12:07 Amplifying Your Impact and Income 18:06 Leveraging Your Time and Resources 21:52 Evolving: Transitioning from Operator to Owner Give the code KEANE2025 when you sign up and get 5% off the price. The Circle: Business mentorship:
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#184: Scaling Coach Brendan McGurgan on The Principles of Simple Scaling, The Four Freedoms of Entrepreneurship and Filtering Opportunities & Staying Focused!
The Fitness Business Podcast
Brendan McGurgan is a global business leader, coach, and investor passionate about building profitable, purposeful, and scalable businesses. He has co-founded, built and led over ten 7,8 and 9 figure revenue businesses across 6 continents. He believes that if you have a remarkable product or service, you have an obligation to scale it, to bring it to the world with intention and impact. He is co-author of the Amazon best-seller Simple Scaling: 10 Proven Principles to 10x Your Business, described by Kirkus Reviews as “comprehensive, concrete counsel for business leaders.” Brendan...
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#183: Andy Zoltan on How To Stop Thinking Like A Personal Trainer, Why Price Can’t Be Your Selling Point and Stability Comes From Systems, Not Sessions!
The Fitness Business Podcast
Andy Zoltan is an entrepreneur who founded a yoga platform that sold $11M in online programs. Now he helps mindful coaches create lifestyle empires. Timestamps: 00:38 Introduction to Systems and Stability03:38 The Importance of Brand and Strategy 06:42 Learning from Failures: The DoYou.com Experience 09:46 Content Creation as a Media Company 12:25 Navigating the Red Ocean of Competition 15:31 Crafting Offers: Balancing Scalability and Personalisation 23:43 Building Systems for Success 30:06 The Power of Collaboration 34:52 Common Mistakes in Yoga Businesses 40:41 Overcoming...
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FREE TRAINING VIDEO: Lead Generation for Fitness Businesses!
The Fitness Business Podcast
This is by far the most frequently asked question I get amongst online and offline coaches, small gym owners etc. Here a free training video for: Lead Generation for Fitness Business. It will also subscribe you to my business email list (which you can unsubscribe from at any time) I hope it helps. https://briankeanefitness.com/landing/lead-generation-for-fitness-businesses
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#182: The Ultimate Instagram Cheat Sheet (2025)
The Fitness Business Podcast
A solo podcast with Brian breaking down Instagram’s optimised posting schedule, formats and content style according to Instagram. Timestamps: 00:00 Introduction to Instagram Marketing Strategies 03:13 Optimizing Posting Schedule and Content Formats 06:01 Engagement and Building Trust through Storytelling 08:49 Strategies for Increasing Views and Engagement 12:02 Creating Valuable Content for Loyalty and Shares 14:47 Practical Tools and Tips for Instagram Success 17:55 Final Thoughts and Conclusion Join the Circle (group business coaching with Brian) Business Mentorship:...
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Sophie Morris on Going Viral, The Importance Of Your Support System and Dealing With Online Negativity (CIRCLE BONUS)
The Fitness Business Podcast
Premium Podcast posted publicly from The Circle. This is the first time I've posted one of these premium business conversations on my public podcast. Do you run or aspire to run your own business? If yes, check out The Circle - my online group business coaching. Premium podcasts with questions sent in by you (such as today's with Sophie) Bi weekly LIVE training videos and Q+A's with Brian Quarterly in person meet ups (led by Brian) Access to all my courses whilst a member And much more.. Join The Circle today Check out Sophie here: (Instagram) ...
info_outlineIn this episode of the Fitness Business Podcast, I interview my friend, former mentee and current Circle member Paul Hughes, a fitness coach who transitioned from a building surveyor to a strength coach after overcoming personal injuries.
We discuss the integration of AI in fitness coaching, particularly how custom GPTs can streamline content creation and enhance brand awareness. Paul shares his journey, the practical applications of AI tools, and the importance of consistency in building a brand. We also touch on common business mistakes, the value of networking with other coaches, and the underrated importance of personal connections in business.
Timestamps:
00:49 Introduction to AI in Fitness Coaching
03:51 Paul's Journey: From Surveyor to Strength Coach
06:46 Building Custom GPTs for Business Efficiency
09:40 Creating Content with AI: A Game Changer
12:30 Brand Awareness and Consistency through AI
15:36 Exploring AI Tools for Automation
18:32 Combining AI Tools for Enhanced Content Creation
21:24 Navigating the Limitations of AI
24:13 Business Lessons Learned: Mistakes and Growth
27:12 Overcoming Video Content Fears
29:58 Underrated and Overrated Tools in Business
32:48 Final Thoughts and Advice for New Coaches
Join the Circle here: https://briankeanefitness.com/online-mastermind
Details for business mentorship: https://briankeanefitness.com/mentorship-and-business-coaching]