Alec Burns - Applying The Pareto Principle to Amazon Advertising
brightonSEO's podcast
Recently crowned the third largest digital ad platform behind only Google and Facebook, Amazon Advertising is growing rapidly. Alec will provide an overview of Amazon Advertising in 2019 and beyond, along with ready-to-use sponsored ads strategies for managing accounts of any size, in any vertical.
info_outline
Kirk Williams - My Top Shopping Ad Tips for 2019, Building & Managing
brightonSEO's podcast
Whether you are in in-house, or at an agency, chances are you've noticed that Shopping Ads are pretty significant for any ecommerce account. The problem is, most people don't go beyond Google's automation in feed creation and ongoing management. This session will give you crucial tips in starting a Shopping campaign from scratch, getting the feed uploaded, and basic management tips.
info_outline
Duane Brown - Make More Money By Building Sexy AF PPC Landing Pages For Your Brand
brightonSEO's podcast
Customer insights; the missing ingredient in your PPC landing pages. Without doing the research to understand a brand’s customer, how can attendees build landing pages that convert and make them more money. Attendees will walk out of this session having learned how to layout, organize and get better data for their landing page. Do you want to make more money?
info_outline
Louise Childs - Supercharging PPC performance with GA
brightonSEO's podcast
Using various techniques to maximise the performance across PPC. Combining the power of Google Analytics and Machine Learning to adapt your marketing strategies.
info_outline
Corey Lendrum - De-Junking Google Ads Accounts
brightonSEO's podcast
My talk will go in to detail on how best to sweep up troublesome Google Ads Accounts. This talk will go over correct structuring, identifying pesky default settings, and using lists & labels correctly. This is generally aimed towards turning inherited accounts around, but would also be suitable for more intermediate users who need help in cleaning up their accounts and understanding best practice.
info_outline
Rob Watson - After 12 months of testing, why I’m moving all campaigns over to Smart bidding
brightonSEO's podcast
This talk will firstly give some background on why AI has improved so much over the last 2 years - it truly is staggering how much this technology has advanced. I will then present my case for why the audience should embrace Smart Campaigns, with evidence from clients in various verticals, using a mixture of search, shopping and display campaigns. Finally I will share my framework, a simple 3 step process to crush it with Smart Campaigns, that will give the audience clear actionable steps to follow.
info_outline
James Murray - The Great Balancing Act: Walking the tightrope between Google parity and innovation
brightonSEO's podcast
Whenever we ask clients for feedback on how to improve Bing and Microsoft Advertising, typically we get two contradictory answers: “Make it more like Google” and “Stop copying Google and start innovating”. How then do we proceed to make our product as good as it can be? We have to walk a tightrope between the two extremes and find a balance that matches Google functionality and performance whilst at the same time delivering new search experiences that will inspire and delight. Discover the latest advancements in Microsoft Advertising and a sneak peak at the roadmap for innovations of...
info_outline
Richard Falconer - Stacking the Adwords deck
brightonSEO's podcast
Google's advertising revenue has grown exponentially over the last few years. There are numerous reasons for this but here we investigate the darker side of why people click paid search ads and discuss what it means for your campaigns.
info_outline
Nadya Birca - The use of PPC for multi-channel audience management
brightonSEO's podcast
The benefits of leveraging PPC audiences across other online and terrestrial (offline channels): I'll be discussing about customer segmentations, how to best align channels such as CRM, Display, Paid Social (giving examples of tests to run) and use lifetime & behavioral on-site triggers to record pre-sale intent and turn into into sale/post-sale journey.
info_outline
Matthew Soakell - The Future Is Here – A Paid Search Perspective On Automation
brightonSEO's podcast
Matthew’s talk will centre around automation and the future of Google Ads. Using every day, real life examples of how we use automation to enhance our lives, he will discuss the role automation can play in paid search, and how it should be embraced rather than feared; especially when it comes to time management and creativity within advertising accounts.
info_outlineI’ll be talking about using reactive PR techniques to aid your link building strategy. Everything from Love Island to heatwaves.