Pepsi Marketing Exec on the Importance of Multicultural Marketing
The Brooklyn Boardroom with J. Christopher
Release Date: 05/09/2020
Private Equity Expert on Strategic Investments in the Entertainment Industry
The Brooklyn Boardroom with J. Christopher
Corporate Finance and Private Equity Expert, Corey Martin, Esq., provides a primer on capital markets, investment strategies, and corporate transactions in the media, tech and entertainment industries. He sheds insight on how to make strategic investment decisions in a fluid business environment. Corey Martin is Managing Partner of Granderson Des Rochers LLP (“GDR”), an entertainment and media focused law firm with offices in Beverly Hills, California, and New York, New York. Mr. Martin is also Chairman of the GDR Corporate Department, where he oversees all corporate transactional matters...
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UTA Agent on What it Takes to be in the Representation Business
The Brooklyn Boardroom with J. Christopher
United Talent Agency agent, Dean Fluker, gives his perspective on the professional expectations of being a talent agent, the current television/film content market, and the challenge of packaging literary projects with talent in a Covid-19 environment. Dean Fluker is a Talent Agent at the leading global talent and entertainment company, United Talent Agency (UTA). He represents a large cross-section of artists. He began his career in entertainment as a concert talent buyer for the Student Commission on Programming Entertainment at the University of Iowa. He was also a trainee at ICM Partners...
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"Empire" Writer on Building a Career in TV & Film
The Brooklyn Boardroom with J. Christopher
“Empire,” “Star” and “Brooklyn’s Finest” writer Michael C. Martin, provides insight on how to successfully navigate Hollywood and build a career as a writer/producer in TV and film. Michael C. Martin is a screenwriter/TV writer/director from Brooklyn, New York. The Brooklyn College alumnus has worked in the industry for 15 years with various credits in feature films as well as broadcast and cable TV. Michael has worked alongside preeminent showrunners like Shawn Ryan and Lee Daniels, and trailblazing filmmakers like Antoine Fuqua and Sylvester Stallone. Currently, Michael is...
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Yahoo Partnerships Exec on How to Best Monetize Your Digital Platform
The Brooklyn Boardroom with J. Christopher
Yahoo Partnerships Executive, Nikki Thompson, brings her expertise on digital platforms to the Brooklyn Boardroom. She walks us through the different kinds of monetization strategies that are available for digital platforms, and recommends that the key to success is finding a great engineer. Nikki Thompson is the Director of Multicultural Content at Verizon Media. Her responsibilities include spearheading strategies to grow audiences, acquiring and retaining diverse audiences, and outputting more multicultural content. TIMECODED DISCUSSION THEMES: 3:14 Data Collection & Conversions -...
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Recruiter's Tips on How to Land (& Keep) Your Dream Gig
The Brooklyn Boardroom with J. Christopher
Netflix Talent Acquisition Executive, Erica Sewell, walks us through everything she's learned from her 20+ years in the business. Her advice on how to land (& keep) your dream gig comes at an ideal time as many struggle to find, and maintain, steady work in the COVID-19 era. Erica Sewell is a creative talent leader with a diverse work history in the realms of entertainment, technology, higher education, foundation, arts, music, digital media, fashion, and retail. She has professional experience in Talent, Global Recruitment, Development, Creative Partnerships, Employer Branding, Inclusion...
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Clash of the Titans Masterclass Trailer - Understand the Content Streaming Ecosystem
The Brooklyn Boardroom with J. Christopher
WATCH THE FULL SERIES ON YOUTUBE: THE BATTLE BETWEEN THE MEDIA POWERHOUSES IS FULLY UNDERWAY AS THEY CLASH WITH THE TECH TITANS STREAMING SERVICES LIKE APPLE TV, NETFLIX AND AMAZON PRIME. LEARN WHY THE ENTERTAINMENT CONTENT ECOSYSTEM IS FRAGMENTING AND WHERE TO LEVERAGE OPPORTUNITIES BY LISTENING TO A PRESENTATION I GAVE ON THE TOPIC EARLIER THIS YEAR.
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Lionsgate Litigation Expert Advises You to Lawyer Up!
The Brooklyn Boardroom with J. Christopher
Lionsgate Litigation Expert, Robert Mason, and UrbanflixTV General Counsel, Lawrence C. Hinkle II, on how to handle legal disputes, claims, and controversies in the entertainment industry. Robert Mason is currently the SVP of Business & Legal Affairs at Lionsgate Entertainment with a background in IP litigation and enforcement. He also has extensive knowledge and experience with Copyright, Trademark, Right of Publicity, Defamation, and Breach of Contract. Lawrence C. Hinkle II is UrbanflixTV's active COO and General Counsel. Prior to UrbanflixTV, Lawrence was the chair of Fox Rothschild...
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Fmr. ABC Publicity Exec on How to Successfully Launch a Publicity Campaign
The Brooklyn Boardroom with J. Christopher
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X-Google Exec on Blockchain & Cryptocurrency
The Brooklyn Boardroom with J. Christopher
X-Google Executive, Nadine Shelton, breaks down blockchain and cryptocurrency for us. She explores the basics of both, and provides us with her predictions on how the technologies will be utilized in the future. Nadine Shelton is an emerging tech specialist and X-Googler who approaches all projects with a diversity and inclusion lens. She is currently the owner of All for One as a Product Analyst, and she has prior experience at Youtube and DoubleClick. Nadine has applied her skills to Live Stream troubleshooting and Product Operations. TIMECODED DISCUSSION THEMES: 3:37 The Basics -...
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Fmr. BET/MTV Exec on How to Succeed in the Unscripted Content World
The Brooklyn Boardroom with J. Christopher
Former BET/MTV Executive, Sean J. Johnson, walks us through how to make a profit when you're in the business of producing unscripted content. He shares how to get started in that world and how to stay in it by correctly, and successfully, leveraging your deal. Sean J. Johnson is an entrepreneur and innovator at heart. He is an entertainment executive with extensive legal, production, and development experience in highly competitive markets. Sean currently works as the Head of Business and Legal Affairs at Fuse Media, and has an executive background at BET Networks, MTV Networks, and Viacom. ...
info_outlinePepsi Marketing Executive, Javier Farfan, is a multicultural marketing expert discussing how you can best leverage your next marketing campaign and business venture. He sheds light on the institutional racism that stands at the core of many marketing campaigns and gives us insight into what a successful launch looks like.
Javier Farfan strives to always work towards the greater good. He is currently a strategic advisor to Anheuser-Bush, Miller Coors, and Tidal (Jay-Z's streaming service). His executive experience spans across many well-known companies including Microsoft, Verizon, Pepsi, MTV Tres, Nickelodeon, JP Morgan Chase, and Accenture. Javier has degrees from Binghamton University (BA), Columbia University (MA), and New York University (MBA).
https://www.linkedin.com/in/javierfarfan/
TIMECODED DISCUSSION THEMES:
3:16 First Comes First - Before you get started, you must have a solid understanding of your market, research, and consumer
8:30 Helpful Resources - Where to find the right tools to help run your campaign and examples of successful campaigns
11:50 Cultural Context - Understanding the importance of cultural context
13:50 Eye of the Beholder - People from other cultures do not see themselves as ethnic
19:00 Basics - How and when to launch a marketing strategy
23:33 Marketing Experts - How, when, and why to hire a Marketing Expert for your business and what to pay them
31:00 Institutional Racism - The institutional racism that leads to culturally offensive marketing campaigns
34:00 $$$ - Multicultural marketing dollars cultivating culture in Black & Latino programming
39:00 How to Push the Culture Forward - #BET #UNIVISION #REVOLT #TIDAL #UNIVISION