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Look to those who’ve come before you for successful strategies

8 Minute Mastermind

Release Date: 11/13/2019

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8 Minute Mastermind

Marina is a doctor of Chinese medicine and acupuncture. She opened her office in Encinitas four months ago. She's grateful for the transformation it's given her. She's making enough to cover her costs, and her clients are referring even more clients.

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Ben is a health and nutrition coach for entrepreneurs and thought-leaders. He's grateful for his health. He's celebrating setting up a live talk at Eve. 

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Stacy has two businesses; an online gardening business and adventures for entrepreneurs. She's grateful for the certainty and support she gets from the group.

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Charity is a middle and high school teacher. She thinks it's time to pursue entrepreneurship. She's celebrating a family reunion for the first time in six years. 

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Kit Volcano runs The Little Volcano with his wife, Rosy. They train coaches. Their business has been compared to running a mystery school and a sacred funhouse of mirrors. He's celebrating completing his first talk. He opened for Kyle Seaspin. And he nailed it.

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Rosy Volcano is a transformational coach and a new mom. She and her partner Kit incorporate yoga, shamanic training, and body work into a coaching training course. She is celebrating her baby boy, and another big launch coming up.

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Stacy has two businesses: a digital online gardening business which helps people around the world grow herbs and vegetables; and life changing adventures for entrepreneurs. She's grateful for her beta on Circus of Entrepreneurs and the help from this group. It was an extraordinary experience. 

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Sharleen is an intuitive strategist. She just had one of the most synchronous weekends of her entire life, with her good friend Courtney.

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Paul is sale marketing specialist. He builds chat bots. He's starting a business in Southern California that offers discounted travel, tourist tickets, and activities, and incentivizes people who do good in the world, whether it be recycling, mindfulness, or other do-good challenges. He's celebrating a move, and streamlining his budget. He's 14 days sober from caffeine. 

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Stacy has two businesses. She helps people grow vegetables and herbs and she provides adventures for entrepreneurs. Her first event is Friday. She's grateful that the details are coming together beautifully. 

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LiJagger teaches women how to give their partners erotic massage. She's grateful for meeting with Tamara and John today. 

 

01:20 Challenge: Will start putting ads on Twitter (they're more sex-friendly). No experience with Twitter advertising. Does anybody have any tips? Rules for video? 

01:54 Question: Other than the fact that Twitter is more sex-friendly, is there a reason that you're choosing that over YouTube, LinkedIn, or Facebook? 

02:04 No. Facebook is not sex-friendly and will probably kick the ad off. YouTube, I'm not sure. 

02:15 Suggestion: Twitter is like a newsfeed, so you have to post 30-60 times a day to be relevant. Maybe look at YouTube, instead. 

02:53 Suggestion: Who knows Poopourri? They've taken a taboo and made it beautiful and funny. Analyze how they do what they do and translate that to erotic massage.

03:52 Suggestion: How-to stuff should be on YouTube. Harmon Brothers did Poopourri, unicorn squatty potty thing. The book is called Poop to Gold. 

04:13 Suggestion: Have you thought of Instagram? 

04:24 Cycle and Sex, embody period? They're women who are constantly talking about sex, in general, water births, etc. Sex With Emily, who has a podcast. Maybe partner with them? Joint venture with them. Instagram is super visual. Then you can segue into Instagram TV - you can shoot it horizontal and then put them on YouTube.

05:50 Suggestion: Make it either art or humor. 

05:55 Question: Do you already have success stories? Like from happy husbands?

06:13 No, not yet.

06:29 Suggestion: Quickly give the training to a few ladies in committed relationships, then interview the guys. Then just bleep out any "dirty" words. The bleeps are enticing. 

06:50 Question: Do you have the rest of the funnel already set up? 

06:59 Not yet. 

07:09 Suggestion: The medium is less important. Dial in on the funnel. Each moving part is either a gate or a brick wall. 

 

Three Key Points

  1. Create your funnel before you worry about an ad platform.
  2. Look at accounts on Instagram to learn how up turn sex into art or humor to get around censors.
  3. Testimonials from happy husbands/partners.