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To find your audience, define your audience

8 Minute Mastermind

Release Date: 11/25/2019

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8 Minute Mastermind

Marina is a doctor of Chinese medicine and acupuncture. She opened her office in Encinitas four months ago. She's grateful for the transformation it's given her. She's making enough to cover her costs, and her clients are referring even more clients.

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8 Minute Mastermind

Ben is a health and nutrition coach for entrepreneurs and thought-leaders. He's grateful for his health. He's celebrating setting up a live talk at Eve. 

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Stacy has two businesses; an online gardening business and adventures for entrepreneurs. She's grateful for the certainty and support she gets from the group.

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Charity is a middle and high school teacher. She thinks it's time to pursue entrepreneurship. She's celebrating a family reunion for the first time in six years. 

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Kit Volcano runs The Little Volcano with his wife, Rosy. They train coaches. Their business has been compared to running a mystery school and a sacred funhouse of mirrors. He's celebrating completing his first talk. He opened for Kyle Seaspin. And he nailed it.

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Rosy Volcano is a transformational coach and a new mom. She and her partner Kit incorporate yoga, shamanic training, and body work into a coaching training course. She is celebrating her baby boy, and another big launch coming up.

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Stacy has two businesses: a digital online gardening business which helps people around the world grow herbs and vegetables; and life changing adventures for entrepreneurs. She's grateful for her beta on Circus of Entrepreneurs and the help from this group. It was an extraordinary experience. 

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Sharleen is an intuitive strategist. She just had one of the most synchronous weekends of her entire life, with her good friend Courtney.

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Paul is sale marketing specialist. He builds chat bots. He's starting a business in Southern California that offers discounted travel, tourist tickets, and activities, and incentivizes people who do good in the world, whether it be recycling, mindfulness, or other do-good challenges. He's celebrating a move, and streamlining his budget. He's 14 days sober from caffeine. 

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Stacy has two businesses. She helps people grow vegetables and herbs and she provides adventures for entrepreneurs. Her first event is Friday. She's grateful that the details are coming together beautifully. 

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Alan is a network practitioner. He helps people use bound energy in their body for effortless change in their life. He's celebrating three new clients in the past five days and a newfound clarity on how he wants to serve people. 

 

02:47 Challenge: Who exactly do I want to serve? How do I connect with them? How do I convert them.

03:03 Question: If you were reading a hand-written thank you letter from your ideal client, one year from today, what does it say? Who wrote it? Why are they thanking you for changing their life? 

03:33 It's from someone who, prior to seeing me, was already successful on many levels. After working with me, they've found new depths to themselves, spiritual connection, etc. 

04:03 Suggestion: That sounds too conceptual still. What the letter actually say? The sharper you can picture this, the better you'll be able to serve that exact client in the way that you want to serve them and they want to be served, and you get paid for.

04:20 Thank you, I knew all the ways to change my life, conceptually, but it wasn't until we worked together that I really stepped into the shoes to embody the changes that I needed to make. 

04:39 Question: Imagine it's a movie. What do you see them doing? Before and after. 

05:33 Suggestion: Do it yourself. Practice the letter until you get it down. This is your homework. 

06:00 Suggestion: You've had past clients, who've had success? Include them.

06:41 Suggestion: Use your success stories. 

07:20 Suggestion: Write it in five levels. Features - what has actually shifted in their life? Advantages. Benefits. Transformations. Movement. 

 

Three Key Points:

  1. If you were reading a hand-written thank you letter from your ideal client, one year from today, what does it say? Who wrote it? Why are they thanking you for changing their life? 
  2. Keep writing until you’ve defined your ideal client.
  3. Think about your previous success stories