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8 Minute Mastermind
Marina is a doctor of Chinese medicine and acupuncture. She opened her office in Encinitas four months ago. She's grateful for the transformation it's given her. She's making enough to cover her costs, and her clients are referring even more clients.
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You are worth it: holding yourself back is doing a disservice to your audience.
8 Minute Mastermind
Ben is a health and nutrition coach for entrepreneurs and thought-leaders. He's grateful for his health. He's celebrating setting up a live talk at Eve.
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But first, you’ve got to get angry: working through tough emotions
8 Minute Mastermind
Stacy has two businesses; an online gardening business and adventures for entrepreneurs. She's grateful for the certainty and support she gets from the group.
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Fighting fear and stepping into your calling
8 Minute Mastermind
Charity is a middle and high school teacher. She thinks it's time to pursue entrepreneurship. She's celebrating a family reunion for the first time in six years.
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You need to clean up your rats’ nest
8 Minute Mastermind
Kit Volcano runs The Little Volcano with his wife, Rosy. They train coaches. Their business has been compared to running a mystery school and a sacred funhouse of mirrors. He's celebrating completing his first talk. He opened for Kyle Seaspin. And he nailed it.
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Scaling 101: Don’t skip too many steps all at once
8 Minute Mastermind
Rosy Volcano is a transformational coach and a new mom. She and her partner Kit incorporate yoga, shamanic training, and body work into a coaching training course. She is celebrating her baby boy, and another big launch coming up.
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Networking with networkers: leverage your affiliates
8 Minute Mastermind
Stacy has two businesses: a digital online gardening business which helps people around the world grow herbs and vegetables; and life changing adventures for entrepreneurs. She's grateful for her beta on Circus of Entrepreneurs and the help from this group. It was an extraordinary experience.
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Finding your name and asking for help
8 Minute Mastermind
Sharleen is an intuitive strategist. She just had one of the most synchronous weekends of her entire life, with her good friend Courtney.
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A no is not a failure
8 Minute Mastermind
Paul is sale marketing specialist. He builds chat bots. He's starting a business in Southern California that offers discounted travel, tourist tickets, and activities, and incentivizes people who do good in the world, whether it be recycling, mindfulness, or other do-good challenges. He's celebrating a move, and streamlining his budget. He's 14 days sober from caffeine.
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Investing for beginners
8 Minute Mastermind
Stacy has two businesses. She helps people grow vegetables and herbs and she provides adventures for entrepreneurs. Her first event is Friday. She's grateful that the details are coming together beautifully.
info_outlineKirsten F owns a real estate office through which she's just started an energetic house-clearing business. She's stuck on the name. She's grateful for her new house.
00:59 Challenge: The current domain is the 12th Door. We like 12 because it's an elevated dimension. WHen we come in to clear houses, we call in energy from other dimensions. But I've realized that I don't want it to be woo-woo. I want it to be consumer. I want something like Zillow, that doesn't necessarily want the name connected to energy.
02:08 Question: So you want the name to be straightforward, not woo-woo?
02:21 I'll ask you guys, how do you feel about the 12th door? Or the name being woo-woo?
02:25 Suggestion: I think you should call yourselves ghost busters.
02:27 No.
02:35 Brad, it's probably trademarked.
02:40 Suggestion: The first thought I got was the name Clearing. Or, The Clearing.
02:43 I like that.
02:52 Question: Where do you currently get most of your leads?
03:00 No leads. We get them from word of mouth or through the agent I work with, who's high-producing.
03:19 Suggestion: If your intention is to go into organic and SEO-based lead-generation, I can definitely tell you, The 12th Door will not bring anyone in. If you can somehow say what it is you do, in the title, from an SEO standpoint, you'll do way better.
03:48 Suggestion: Distinguish yourself from clearing versus cleaning.
04:07 Suggestion: It could be in the tag that it's more straightforward. Or make the name a story idea. Use a totem. Ghost Dusters.
04:54 Suggestion: Hire a branding expert. Go through branding exercises. To nail it, companies sometimes spend millions, we can't do it in 8 minutes.
05:47 Suggestion: Scale it. People have this desire, so it's probably worth investing to start out with a solid brand and solid name recognition.
06:21 Suggestion: Think about it on every level, as a total house clean. I like the clean slate, that you had mentioned earlier.
06:40 Suggestion: You come across as very credible and genuine, I don't think you need to apologize for the woo-woo. Give them the facts. Let the skeptics go off on their own.
07:17 Suggestion: This is a good time for you. You can trend hack off of Marie Condo.
07:52 Suggestion: Everyone is raving about her stuff. Not everyone has the time to do it.
07:59 Suggestion: It might be that Marie Condo's message wouldn't resonate with people if she led with, "I pray for your house." But people do resonate with the tidying up thing, it's more tangible. Then once they're hooked, they read the book. It's about what gets them in the door. It's about what they need to hear.
08:18 I hear that, and I see so much potential. It makes think about partnering with her or something.
08:57 Suggestion: Think of maybe franchising it, and actually partner with others.
09:10 I think of making it as mainstream as Zillow.
Three Key Points:
- Trend hack!
- You’ve got to nail the name
- Hire a branding expert; if you have big dreams, it will be worth it