Your Benefits Package Includes Kindness: "I Just Need Someone to See Me Today"
Release Date: 04/07/2026
Build Perspectives Podcast
When Scott Satory started his industrial roofing company 17 years ago with $10,000 and no capital for medical benefits, he made a decision. He'd pay people fairly, give them holidays and vacation from day one, and treat them like human beings. He figured he'd see how that worked out. It worked out. Debt-free. Multimillion dollars. 17 and a half years later. His wife Dr. Colleen Saringer spent that same stretch inside corporate America, consulting companies on workplace mental health and watching them not do it. In 2023 she left to keynote construction companies directly, because...
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What Would It Take to Actually Fix Housing? Tyler Pullen of Terner Labs & UC Berkeley on policy, prefab, and the graveyard of good ideas. Tyler Pullen doesn't traffic in buzzwords. As leader of the Building Innovation Track at Terner Labs, the nonprofit accelerator spun out of UC Berkeley's Terner Center for Housing Innovation, he's spent years separating companies actually building homes from the ones just building pitch decks. Recorded live on the expo floor in Dallas, Tyler gets candid about what it really takes to move the needle on housing affordability: 70 expert interviews in a...
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Recorded live on the expo floor at Advancing Prefab 2026 in Dallas, this conversation with Robert Crotty, VP of Design & Construction at HCA Healthcare, is a masterclass in what it actually takes to run prefab as a program, not a project. Robert was hired by HCA a decade ago to advance offsite construction, and the timing of this recording, at an event literally named Advancing Prefab, wasn't lost on either of us. We cover how a major health system tests, refines, and scales prefab components across hundreds of in-flight projects, why healthcare is the right proving ground for...
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This episode explores how better access to building codes, plus AI, can slash rework, de‑risk projects, and speed up knowledge transfer in an industry facing a looming expertise gap. We walk through the origin story of UpCodes, why fragmented regulations quietly tax every project, and how combining deep domain knowledge with technical talent creates tools that actually match how architects, builders, and BPMs work. Along the way, we get real about code politics, the hidden cost of rework, and what it really takes to become valuable early in your construction career. Key topics below! 🌲...
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Episode Description Sets the scene at the Hush Tunnel, calls out consolidation and the shifting talent market — enough to make someone curious without over-explaining. 3 bullets: Trade show ROI — is a booth actually worth it? Musical chairs is coming — talent market read Big distributors, bigger stakes — the consolidation question What We Cover The Rockwool Hush Tunnel tradition: How the tunnel — and the podcast — have both evolved since 2019 Trade show strategy: When IBS is (and isn't) the right show for your product — and why education sessions beat booth-staffing...
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Most building-product strategies fail because they ignore the human element inside construction systems. This episode is about seeing what actually moves projects, before you try to change them. 📅 ADVANCING PREFAB - DALLAS, FEB 2-4, 2026 Use code: BUILDPERSPECTIVES10 for 10% off! Register: www.Advancing-Prefabrication.com Key Topics Covered: • How construction projects quietly shape material decisions long before a spec is written • Why sales language, technical fluency, and innovation strategy must converge • The hidden learning curve behind product adoption and market...
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Real leadership isn't LinkedIn Oatmeal. In this episode, we share stories from 50+ years in building materials: the bosses who gave us range at 24, had hard conversations, and rewarded behavior over politics—plus the red flags every sales leader needs to recognize. 📅 ADVANCING PREFAB - DALLAS, FEB 2-4, 2026 Use code: BUILDPERSPECTIVES10 for 10% off Register: AdvancingPrefabrication.com About Build Perspectives: Thought leadership from Carolina Baffigo & Tim Seims on building products, sales, and construction. 50+ combined years of experience.
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Brought to you by Advancing Prefabrication, Feb 2-4 2026 in Dallas. Use the code BuildPerspectives10 for 10% off at checkout https://advancing-prefabrication.com/register/ On that note, most people wander through Advancing Prefabrication, IBS, or AIA hoping something “clicks.” In this episode, we break down how industry insiders actually plan events—mapping tracks, speakers, ICPs, and conversations. So, each conference becomes a strategic asset instead of an expensive field trip. We get into why healthcare and data centers are leading prefab adoption, how to navigate the...
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🔗 Take the Project Fluent Assessment at projectfluent.scoreapp.com Brought to you by Advancing Prefabrication, Feb 2-4 2026 in Dallas. Use the code BuildPerspectives10 for 10% off at checkout https://advancing-prefabrication.com/register/ Most construction pros are never formally taught how contracts actually work—or how risk gets silently shifted onto the people doing the real work. In this episode, we sit down with construction attorney and UC Davis instructor Megan Shapiro, who has spent 15 years litigating disputes and helping subcontractors, manufacturers, and trades avoid the same...
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Brought to you by Advancing Prefabrication, Feb 2-4 2026 in Dallas. Use the code BuildPerspectives10 for 10% off at checkout Tired of 2-year sales cycles? Losing deals because you're not speaking the right language? In this episode, Tim and Carolina breaks down Project Fluent - the training framework that helped her become the top salesperson at her company and now helps building product sales teams accelerate their speed to cash. The 4 Key Areas You Need to Master: Stakeholder Savvy (who matters when) Market Intelligence (where to focus your energy) Technical Mastery (credibility without...
info_outlineWhen Scott Satory started his industrial roofing company 17 years ago with $10,000 and no capital for medical benefits, he made a decision. He'd pay people fairly, give them holidays and vacation from day one, and treat them like human beings. He figured he'd see how that worked out.
It worked out. Debt-free. Multimillion dollars. 17 and a half years later.
His wife Dr. Colleen Saringer spent that same stretch inside corporate America, consulting companies on workplace mental health and watching them not do it. In 2023 she left to keynote construction companies directly, because construction has one of the highest suicide rates of any industry. More suicides than on-site injuries. And the number is underreported.
Together they keynote on what it looks like to build a business and a life in construction without it killing you. Literally.
Quick note about Upcoming Events 🏗️ Advancing Construction Leadership | April 28–29, Dallas TX | Safety as a catalyst, not a checkbox. Use code BUILDPERSPECTIVES10 for 10% off → advancing-construction-safety-leadership.com
Tim and Carolina caught up with Colleen and Scott on a sunny afternoon at Monday Night Brewing in Atlanta — and what started as a conversation about running a construction family became something harder to shake than that. Colleen's father nearly took his life when she was 13. Scott's two brothers both had heart attacks before 52. Scott is 52 and fine. He has a theory about why.
They get into: the coffee pot at 11:30pm that almost broke things, why kindness is a risk management strategy backed by actual research, what survivor accounts say people needed in their darkest moments, why small contractors can't buy loyalty but can absolutely earn it, and what building product manufacturers keep getting wrong when they go quiet on a sub.
One line from the research Colleen cites: people who had considered ending their life said, "I just need someone to see me today."
A smile. A good morning. Knowing the dumpster driver's name.
That's the episode.
Find Colleen at colleensaringer.com and on LinkedIn. Connect with Scott the same way.
Brought to you by ProjectFluent and the Advancing Construction event series from Hanson Wade.