Business Leaders with Soul
Brenna Simmons-St. Onge is the Executive Director of The Alliance Center. She is a pragmatic visionary with over 15 years of leadership experience, including a decade in Corporate Social Responsibility. Key takeaways: The BIG difference between sustainability and regeneration What you have to have to build impactful initiatives in today’s changing world How harnessing the pandemic chaos is birthing empowering solutions Why the reductionist theory must be eradicated in favor of regenerative mindset How Regenerative Agriculture healing you and our planet Brenna...
info_outlineBusiness Leaders with Soul
"You have so much more power in your whole body and in your whole brain that isn't just the frontal lobe." Jarin Kenyon of JarinKenyon.com is a fantastic Motivational Speaker, Manifestation Teacher, and Cosmic Human Design Coach. Jarin is passionate about Quantum Physics and Nicola Tesla Mathematics, and aspires to empower and educate millions of people into believing in and achieving their greatest dreams and desires. He’s an expert on Manifestation and the Law of Attraction, the Cosmic Human Design & Gene Keys, and the Science of the Mind. ...
info_outlineBusiness Leaders with Soul
“It's impossible to make change unless you're willing to illuminate the chaos.” Mary Christa Smith of Conscious Coalition Consulting is a lifelong Utah resident who is passionate about her land, her community and the planet. She is dedicated to creating Conscious Coalitions that make a big impact in the wellbeing of humanity and our planet. With decades of experience facilitating groups in diversity and inclusion training, and building alliances, Mary Christa’s approach to building Conscious Coalitions is dynamic, not prescriptive, and is informed by the...
info_outlineBusiness Leaders with Soul
"You can't change your company without accepting the people that look different than you." Fred Bueltmann is a horse person, author, and independent consultant on company culture. He has more than two decades of experience as an executive in the beverage industry where he developed his passion for collaboration and intentional culture. Check out his TEDx talk, . Currently, Fred is co-founder and Executive Director of Red Horse Center for Collaborative Leadership, where he and his wife, Ulla, work with their herd of horses to strengthen...
info_outlineBusiness Leaders with Soul
"Humanity must raise its consciousness for us to even stay here - on the planet." Lisa Marie Main is the co-founder and President of Continuum Consulting Services. She is passionate about unleashing the potential of humanity through a regenerative approach, where employees have more energy at the end of the day. With over 20 years of experience, Lisa has helped build Continuum to realize this vision by excelling in leadership development, culture building, and strategic planning. No matter the scale, from leading a countrywide appreciative inquiry process, to engaging leaders and teams in...
info_outlineBusiness Leaders with Soul
"I want to encourage people to get off their couch and break through their fear. I want them to think about what their unique gifts are and how they want to contribute to the world." Wendy White is founder and CEO of Let’s Choose Love. She envisions a world where love rules. Where people can boldly cross the lines that divide us and come together to innovate a new world - a new way of being that works for all. That's why Wendy created Let’s Choose Love, a movement dedicated to inspiring people to discover their own voice, gifts and unique role in building this beautiful...
info_outlineBusiness Leaders with Soul
"Everyone should come and join me up in the remote work world because it's it's a lot more fun than being in the cubicle." With us today to share his thoughts on the age of conscious business and what that means to him is Liam Martin, a serial entrepreneur who runs and Staff.com — one of the most popular time tracking and productivity software platforms in use by top brands today. He is also a co-organizer of the world's largest remote work conference — Liam Martin is an avid proponent of remote work and has been published in Forbes, Inc, Mashable, TechCrunch, Fast...
info_outlineBusiness Leaders with Soul
"There is a key element most Tech Startups skip, and it's costs them greatly." Pete Moores has spent over 22 years working at the intersection of science & technology, business, and funding. He’s driven by a core passion to create real-world benefits from new science and technology, not just publications that gather dust on shelves. Pete founded PBM Consulting Ltd in September 2020 after nearly losing his life in a 50 mph car v.s. bicycle crash in January of that year. He emerged from his recovery stronger in mind, body, and spirit, with clarity on how he could make a...
info_outlineBusiness Leaders with Soul
“If you don't want to get on the rocket ship, you are welcome to stay on earth.” Anastassia Laskey of Ground Control Research is a serious expert in her field - pragmatic and curious - a marketer's secret weapon. She helps companies solve any growth problem, better and faster. She is a strong, confident entrepreneur who does the hard things without flinching. Everyone enjoys her optimism and direct matter-of-fact "why would you do something else" style. She is not afraid to disagree with you even if you have more "expertise." It’s because of this honesty and...
info_outlineBusiness Leaders with Soul
"Polish may attract attention, but principle wins trust." Jeremy Zimmerman of Brand Purpose started his career in the advertising agency world, where he developed his ability to help clients differentiate themselves and achieve market advantage. As a manager of creative teams of designers, writers, planners, photographers, coders and others, he guided each organization to the successful achievement of their business goals. His clients have included Toshiba America Electronics Corporation, Siemens Building Controls, Farmers and Merchants Bank and many others representing a wide...
info_outline“It's not the best idea that wins. It's the most persuasive.” - Ben Levy
The Ills of Advertising Today & How to Correct It
The Don Draper style of advertising has to die. The glamorous picture of ad agencies staying up all night partying, to emerge in the wee hours with THE idea is over.
That is simply not how great ideas get sold anymore.
Ben prompts us to think differently about the ills that are facing creative agencies, and those of us who present our ideas. That's all of us.
In this episode, Ben shares about the dark side of persuasion, how education has failed today's brilliant creatives, and how we can bring the best of advertising forward and make it better.
Ben gives us the key to presenting our ideas in a way that is empowering and feels good because we have the skills now that match our style.
And it's not about trying to be Meryl Streep or George Clooney!
What you will learn in this episode:
-
Why the Don Draper Mad Men Advertising era has to completely die, and the real purpose of presenting.
-
What it’s costing agencies, teams and individuals to give lackluster presentations.
-
The difference between persuasion and manipulation.
-
The number one ingredient needed to persuade (in a good way).
-
What you want your fellow Zoom comrades to be thinking as they arrive on a Zoom call.