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06: Ryan Frayne – Launching on Kick-Starter

Business Basecamp

Release Date: 07/29/2014

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Ryan launched on Wind Catcher on Kickstarter raising more than $149,405 backed by 1400+ participants, which was 3x their goal.

Ryan explains how to launch a successful a successful Kickstarter campaign and how turned around a stalling campaign to a huge hit.

Top 5 Tips to Launching on Kickstarter:

·         Do your research and see how family friends and customers think of the product.

·         Research other campaigns and take note of their success and their media coverage.

·         Pre-launch to friends and family before Kickstarter so that when you launch you have some momentum.

·         Have a Facebook launch party. The more people you have to support as soon as you launch the more momentum you can build.

·         Have a very targeted media list to help promote the product. Reach out to blogs which have already covered your type of product.

 

Resources:

https://www.kickstarter.com/projects/1484284472/windcatcher-inflates-in-seconds-with-no-power-or-p

http://www.kicktraq.com/