Navigating Market Trends with Byron Sharp of the Ehrenberg-Bass Institute
Meta Business, Innovation and Technology Podcast
Release Date: 11/15/2023
The Retail Reboot: How RMNs Use AI To Revitalize Brand Performance with Lowe’s
Meta Business, Innovation and Technology Podcast
, Head of Industry — Retail and E-Commerce at , sits down with , GM and Head of Media Network at , to discuss the future of retail media, data-driven personalization and omnichannel innovation. Key Takeaways: (03:05) Retail media connects ads to shoppers in relevant ways. (06:04) Scale and measurement rely on automation and AI. (07:21) AI helps automate and improve service for partners. (11:57) Customer journeys are long, nonlinear and cross many channels. (14:29) First-party data enables better personalization and results. (17:44) Advanced analytics provide deeper insights and...
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Unlocking Creative Effectiveness: The Most Effective Creative Levers From a Pathbreaking New Study
Meta Business, Innovation and Technology Podcast
On this episode, , EVP of Global Solutions Marketing and Thought Leadership at , joins , Head of Strategy, Global Clients, at . They discuss how brands can create high-impact advertising by integrating creative effectiveness with data-driven insights. Key Takeaways: (04:28) Data removes guesswork and reveals useful insights. (07:08) Creative quality strongly affects advertising profitability. (11:38) Experts and AI must work together for insights. (13:59) Human connection boosts ad impact by 81%. (15:50) Marketers often undervalue humans in advertising. (17:59) Blending brand and...
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Simplifying Creative Workflows for Modern Teams with DEPT®
Meta Business, Innovation and Technology Podcast
We’re joined by , Global CEO of , to explore how brands can scale creative ideas and deliver true personalization. Dimi shares insights on aligning technology with customer motivations, creating seamless experiences across the journey, and understanding both opportunities and limitations of data. Key Takeaways: (02:29) AI practice that goes deeper than traditional digital agencies. (04:10) Growth and competitive success are the real AI opportunities. (06:58) Automation and machine learning transform content creation at scale. (09:35) Creativity must align with available data and...
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Achieve Performance Across Multiple Objectives: Insights From the Meta Agency Summit
Meta Business, Innovation and Technology Podcast
In this live recording from the Meta Agency Summit 2024, we’re joined by , EVP, Performance of , , Founder and CEO of , and , Founder and CEO of . We dive into the challenges of balancing brand-building with performance marketing, the evolving consumer journey and the power of AI in campaign optimization. Key Takeaways: (03:27) Multi-objective buying aligns with real-world consumer behavior. (05:45) AI helps brands personalize campaigns at scale. (07:15) Performance requires investment in testing and learning. (10:32) Short-form video, like Reels, boosts engagement. (12:48)...
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Unlocking the Future of AI: How LLMs Are Redefining What's Possible
Meta Business, Innovation and Technology Podcast
On today’s episode, we’re joined by , Founder of , Managing General Partner of and Executive Chairman of . We explore the immense opportunities within AI, focusing on large language and multi-modal models. We also discuss managing the risks associated with AI models and the potential for future innovation in the field. Key Takeaways: (02:03) The impact of AI education. (03:51) Large models drive industry-wide opportunities. (04:42) Deep learning possibilities are far from exhausted. (06:06) Openness reduces AI risks. (07:12) Easier switching between AI model providers. (09:17) Openness...
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Marketing in the Age of Disruption: Insights from Sephora and Meta
Meta Business, Innovation and Technology Podcast
On this episode, , Vice President of Digital Marketing and Media at , shares insights on how Sephora is navigating the fast-paced marketing cycle. She also discusses the impact of Gen Z on creative strategies, the shift toward an omni-channel approach and the challenges of letting go of past successes to innovate for the future. Key Takeaways: (06:24) Balancing strategic bets with the need for continuous innovation. (12:26) Letting go of past successes to embrace new strategies for future growth. (15:05) How Gen Z is influencing Sephora’s creative direction (16:34) The role of...
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How AI Is Revolutionizing Marketing Analytics with Meta and Deloitte
Meta Business, Innovation and Technology Podcast
On this episode, we’re joined by , Marketing Science Director at , and , Advanced Analytics and Artificial Intelligence Partner at . Together, they explore changes and advancements in marketing analytics, focusing on the resurgence of Marketing Mix Modeling (MMM) powered by AI and machine learning. Key Takeaways: (00:29) Introduction to MMM and its evolution with AI and machine learning. (03:46) The benefits and challenges of integrating AI into MMM. (05:18) The role of human input in the AI-driven MMM process. (08:20) The advantages of open-source solutions like Project Robin...
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Brand Building in the Digital Age: A Conversation With Coca-Cola and Meta
Meta Business, Innovation and Technology Podcast
On this episode, we’re joined by , President, Marketing for . Shakir shares how Coca-Cola is leveraging AI, data and storytelling to build iconic brands that resonate with consumers. He explains the importance of creative excellence, the power of hyper-targeted media strategies and how to maintain brand relevance in an evolving digital landscape. Shakir also discusses the challenges and opportunities of integrating AI into marketing for long-term growth and brand building. Key Takeaways: (02:15) Coca-Cola leverages AI and data to drive brand growth. (05:42) Creative accounts for 50% of a...
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Data-Driven Creative Diversity for Unmatched Engagement: Expert Insights From TubeScience and Meta
Meta Business, Innovation and Technology Podcast
On this episode, Jordan Rogers Smith is joined by , Co-Founder and Chief Strategy Officer of , and , Director, Americas - Creative Shop at . They discuss the vital role of creative content in performance marketing, the shift from static to video content, and how brands can navigate and optimize their creative strategies in the evolving digital landscape. Key Takeaways: (00:18) Introduction of Philip Buerger and TubeScience. (01:27) The shift from static to video content and its impact. (02:43) The need for creative diversity in ad portfolios. (04:12) Managing creative...
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Creativity Re/Imagined: The Art of AI Storytelling
Meta Business, Innovation and Technology Podcast
On this episode, Vice President and Global Head of Creative Shop, , and VP Business Engineering, Global Business Group, , dive into the integration of creativity and AI in marketing. They explore how Meta's ecosystem connects billions of people and the role of AI in enhancing creativity and targeting. They also discuss the future of AI in marketing and the importance of sustainable energy for powering AI advancements. Key Takeaways: (05:00) Drawing campaigns from culture, collaborating with creators and moving at the speed of culture. (06:25) Aligning marketing with cultural...
info_outlineEdlynne Laryea, Head of Industry, CPG Food and Beverage at Meta, hosts this episode as we delve into the complexities of marketing strategy with Byron Sharp, Professor of Marketing Science and Director of the Ehrenberg-Bass Institute, University of South Australia.
Key Takeaways:
(02:34) Attention as a questionable metric in advertising.
(03:27) The significance of fleeting ad exposure.
(04:24) Short ads can be effective.
(04:40) Long-term impact of advertising over immediate sales.
(07:45) Overlapping mental and physical availability for brands.
(08:39) Frequent, concentrated ad exposure strategy.
(13:32) Poorly-targeted advertising.
(16:12) The need for more creativity in advertising.
(17:30) AI's potential role in marketing.
(19:17) Advertising as a long-term investment, especially during recessions.
(23:45) Advice for marketers: Be open-minded and skeptical.
Resources Mentioned:
”How Brands Grow: What Marketers Don't Know” by Byron Sharp
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