Libsyn Directory

Episode 60: Structuring Your Podcast with Monetization in Mind (Podcasting 102)

Release Date: 11/07/2022

Episode 89: Naming Your Podcast, Part 2 with Johnny Pyka (Podcasting 102)

Podcasting Your Brand

Considering a rebranding of your show? Well, that starts with the name. So, what’s in a name? Well, in podcasting… it turns out there’s a LOT. So, my Pro Podcasting Peer Guest, Johnny Pyka and I are going to dive deeper into naming your podcast–starting first by debating whether the name should just say exactly what your show is about, versus going with a more clever route. Then, we’ll run through some tips, so you can feel confident in your due diligence to see if there is any reason NOT to use your name of choice. Plus, for those of you considering a rebranding of your show, Johnny...

Episode 88: Your Sponsorship Sales with Nicole Walker (Podcasting 102)

Podcasting Your Brand

Is your roadmap to sponsorship sales still fraught with fog? Let’s clarify the path for you! My guest Pro Podcasting Peer today is Nicole Walker of WinHers United. She is an award-winning podcaster, international speaker, sponsorship strategist, and women’s empowerment advocate. Nicole has been named a Top 50 Mom in Podcasting, a 2020 Top Influencer, and was nominated for the 2021 Excellence in Audio Media Award. Nicole and I first uncover for you a critical truth you MUST accept when trying to land a sponsor. Then, we’ll discuss the most important rule to remember to be sure you are...

Episode 87: Your Sponsorship Packages (Podcasting 102)

Podcasting Your Brand

Once you have set the table for your sponsors, how do you figure out what to serve up as the opportunities to partner together? Today, we are going to move closer toward landing those sponsorship sales by keeping my Thanksgiving dinner metaphor going. First, much like examining your ecosystem to see WHO can be involved in a partnership, you need to examine WHAT elements you can offer to make up your packages. And, your elements go well beyond just an audio ad in the episodes themselves. I will then walk you through how to organize those possible elements into packages that make sense, meet...

Episode 86: Setting the Table for Sponsorship Sales (Podcasting 101)

Podcasting Your Brand

When you are ready to present yourself to a sponsor, how do you best represent yourself and your show to land those partnerships? Beyond the media kit (which I covered on Episode 85), there is so much more that you need to have ready before beginning those sponsorship conversations. You have to properly set the table and have an established process to cycle them through. Doing so increases your chances for not only landing the initial sale, but also giving your sponsor an experience they will want to repeat with you over and over again. So, today, I will walk you through preparing everything...

Episode 85: Creating Your Media Kit, with John Jay Wiley (Podcasting 102)

Podcasting Your Brand

No matter how many episodes and downloads you have, you won’t be ready to secure sponsorships and monetize, if you don’t have the correct materials at your fingertips. And, the most critical of these is your media kit, because you need to be able to present the story of you and your podcast (your BRAND) at a glance--like a quick snapshot. So, you need a packet that you can hand over, include as an attachment in an email, or provide a link to, in order to give a potential partner an immediate and good sense of three things: 1) who you are, 2) what your show is about, and 3) who your...

Episode 84: Launch Strategies to Consider (Podcasting 102)

Podcasting Your Brand

Once you have decided on the best trailer for your show, how do you then plan the launch strategy that will compliment your initial content? Today, I will take last week’s episode on trailers up a notch and cover your options for both your initial content and your cadence of content releases. How many episodes should you release at the beginning and how often? Plus, I will share some notes on your promotional launch materials and establishing an initial format for your show that can evolve over time. It’s my next Podcasting 102 topic ready to roll for you today. Listen in and let's do...

Episode 83: The Best Trailer for YOUR Show (Podcasting 101)

Podcasting Your Brand

Figuring out the best trailer for a particular show is one of my favorite steps of the podcast launch process! Should you start with a simple descriptive intro–which will be very different from all of your other episodes? Or, should you instead just start with a regular episode? Is there a third option for you to consider? Well, it turns out, there are a lot of options! And, I will first start by reviewing your basic choices and then running through a few of the more dynamic ideas I have tried over the years. Then, I will also walk you through what you should be thinking about for your own...

Episode 82: BEST OF: Sales... Less Talking, More Listening (Podcasting 102 from Season 1)

Podcasting Your Brand

Let’s revisit a Podcasting 102 topic from Season 1: Less Talking, More Listening. This is a valuable revisit for building your brand, as I dive into my NUMBER ONE rule when it comes to sales. So, this is a MUST listen (no pun intended--you'll hear why) for anyone who is serious about unlocking the secret code for turning a passion into a profit. And, I'll define a key concept for you along the way. Then, we'll go through a couple of case studies and samples that help illustrate not only the point, but also its true value. Today's episode is all about sales, sales, sales! It’s a rewind of...

Episode 81: A Podcast is Content You Own (Podcasting 101)

Podcasting Your Brand

Every time you turn that mic on, you are creating content you own. But, have you really absorbed, yet, what opportunities can exist for yourself, your brand, and your business’ bottom line with that content? You can turn it into tools to fuel your business! Today, I will walk you through repurposing your podcast audio, video, and transcripts and creating integrations into your various business funnels. It’s my next Podcasting 101 topic ready to roll for you today. Listen in and let's do this...! Host, Lead Editor, and Executive Producer: | My Workshops: Tip #31 from 3/15/2023:...

BONUS, Episode 80: Power Moms - What is a Power Mom?, with Our Founder, Producer Jaime

Podcasting Your Brand

BONUS: Hello and welcome to the Trailer Episode for the Power Moms Podcast AND the Power Moms Podcast Network. I'm your host, Producer Jaime, and I am BEYOND excited to connect all of us Power Moms together, so we call all parlay our parenthood superpowers into success. So, today, let’s explore the essence of a Power Mom. I’ll then share with you clips from my first four Power Mom guests, who are amazing examples of Power Moms for YOU to emulate. And, I’ll also share my own Power Mom story to let you know why I’m SO driven to build this Power Moms community. Listen in and let me...

More Episodes

I had the honor of presenting twice virtually at the 4th annual Afros & Audio Podcast Festival this past October, and I am sharing one of those presentations on monetization here with you today! I will be highlighting the tactics I have used over the years to design shows that are ripe for sponsorship and other types of monetization. First, I will explain why, as a blanket rule for podcasters, the CPM model of advertising is NOT an ideal way to go and instead offer you an alternative approach. From there, I will give you a roadmap for tapping into your resources to prime your show’s format for monetization and share various ways to monetize your show above and beyond packing it full of ads and turning off your listeners. Come discover several, less-obvious ways to monetize your podcast platform and optimize the return on investment with every episode. It’s my next Podcasting 102 topic ready to roll for you today. Listen in and let's do this...!

Monetization Topics Covered In This Presentation:

Why the CPM Model is the devil, haha!
Venn diagram for potential sponsors
Design show with monetization in mind at each step:
- Who’s going to be involved (guests, building a community)
- What segments can you have added value
Terms no less than 4 monthS
Sponsored show segments:
- Highlighted products
- Ongoing content contributors
Media partners
Links in show notes
Banner ads on website
Social media posts
Facebook Lives with the sponsor