Episode 69: Guesting to Grow Your Audience, with Kate Erickson Dumas (Podcasting 102)
Release Date: 04/04/2023
Episode 89: Naming Your Podcast, Part 2 with Johnny Pyka (Podcasting 102)
Podcasting Your Brand
Considering a rebranding of your show? Well, that starts with the name. So, what’s in a name? Well, in podcasting… it turns out there’s a LOT. So, my Pro Podcasting Peer Guest, Johnny Pyka and I are going to dive deeper into naming your podcast–starting first by debating whether the name should just say exactly what your show is about, versus going with a more clever route. Then, we’ll run through some tips, so you can feel confident in your due diligence to see if there is any reason NOT to use your name of choice. Plus, for those of you considering a rebranding of your show, Johnny...
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Episode 88: Your Sponsorship Sales with Nicole Walker (Podcasting 102)
Podcasting Your Brand
Is your roadmap to sponsorship sales still fraught with fog? Let’s clarify the path for you! My guest Pro Podcasting Peer today is Nicole Walker of WinHers United. She is an award-winning podcaster, international speaker, sponsorship strategist, and women’s empowerment advocate. Nicole has been named a Top 50 Mom in Podcasting, a 2020 Top Influencer, and was nominated for the 2021 Excellence in Audio Media Award. Nicole and I first uncover for you a critical truth you MUST accept when trying to land a sponsor. Then, we’ll discuss the most important rule to remember to be sure you are...
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Episode 87: Your Sponsorship Packages (Podcasting 102)
Podcasting Your Brand
Once you have set the table for your sponsors, how do you figure out what to serve up as the opportunities to partner together? Today, we are going to move closer toward landing those sponsorship sales by keeping my Thanksgiving dinner metaphor going. First, much like examining your ecosystem to see WHO can be involved in a partnership, you need to examine WHAT elements you can offer to make up your packages. And, your elements go well beyond just an audio ad in the episodes themselves. I will then walk you through how to organize those possible elements into packages that make sense, meet...
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Episode 86: Setting the Table for Sponsorship Sales (Podcasting 101)
Podcasting Your Brand
When you are ready to present yourself to a sponsor, how do you best represent yourself and your show to land those partnerships? Beyond the media kit (which I covered on Episode 85), there is so much more that you need to have ready before beginning those sponsorship conversations. You have to properly set the table and have an established process to cycle them through. Doing so increases your chances for not only landing the initial sale, but also giving your sponsor an experience they will want to repeat with you over and over again. So, today, I will walk you through preparing everything...
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Episode 85: Creating Your Media Kit, with John Jay Wiley (Podcasting 102)
Podcasting Your Brand
No matter how many episodes and downloads you have, you won’t be ready to secure sponsorships and monetize, if you don’t have the correct materials at your fingertips. And, the most critical of these is your media kit, because you need to be able to present the story of you and your podcast (your BRAND) at a glance--like a quick snapshot. So, you need a packet that you can hand over, include as an attachment in an email, or provide a link to, in order to give a potential partner an immediate and good sense of three things: 1) who you are, 2) what your show is about, and 3) who your...
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Episode 84: Launch Strategies to Consider (Podcasting 102)
Podcasting Your Brand
Once you have decided on the best trailer for your show, how do you then plan the launch strategy that will compliment your initial content? Today, I will take last week’s episode on trailers up a notch and cover your options for both your initial content and your cadence of content releases. How many episodes should you release at the beginning and how often? Plus, I will share some notes on your promotional launch materials and establishing an initial format for your show that can evolve over time. It’s my next Podcasting 102 topic ready to roll for you today. Listen in and let's do...
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Episode 83: The Best Trailer for YOUR Show (Podcasting 101)
Podcasting Your Brand
Figuring out the best trailer for a particular show is one of my favorite steps of the podcast launch process! Should you start with a simple descriptive intro–which will be very different from all of your other episodes? Or, should you instead just start with a regular episode? Is there a third option for you to consider? Well, it turns out, there are a lot of options! And, I will first start by reviewing your basic choices and then running through a few of the more dynamic ideas I have tried over the years. Then, I will also walk you through what you should be thinking about for your own...
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Episode 82: BEST OF: Sales... Less Talking, More Listening (Podcasting 102 from Season 1)
Podcasting Your Brand
Let’s revisit a Podcasting 102 topic from Season 1: Less Talking, More Listening. This is a valuable revisit for building your brand, as I dive into my NUMBER ONE rule when it comes to sales. So, this is a MUST listen (no pun intended--you'll hear why) for anyone who is serious about unlocking the secret code for turning a passion into a profit. And, I'll define a key concept for you along the way. Then, we'll go through a couple of case studies and samples that help illustrate not only the point, but also its true value. Today's episode is all about sales, sales, sales! It’s a rewind of...
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Episode 81: A Podcast is Content You Own (Podcasting 101)
Podcasting Your Brand
Every time you turn that mic on, you are creating content you own. But, have you really absorbed, yet, what opportunities can exist for yourself, your brand, and your business’ bottom line with that content? You can turn it into tools to fuel your business! Today, I will walk you through repurposing your podcast audio, video, and transcripts and creating integrations into your various business funnels. It’s my next Podcasting 101 topic ready to roll for you today. Listen in and let's do this...! Host, Lead Editor, and Executive Producer: | My Workshops: Tip #31 from 3/15/2023:...
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BONUS, Episode 80: Power Moms - What is a Power Mom?, with Our Founder, Producer Jaime
Podcasting Your Brand
BONUS: Hello and welcome to the Trailer Episode for the Power Moms Podcast AND the Power Moms Podcast Network. I'm your host, Producer Jaime, and I am BEYOND excited to connect all of us Power Moms together, so we call all parlay our parenthood superpowers into success. So, today, let’s explore the essence of a Power Mom. I’ll then share with you clips from my first four Power Mom guests, who are amazing examples of Power Moms for YOU to emulate. And, I’ll also share my own Power Mom story to let you know why I’m SO driven to build this Power Moms community. Listen in and let me...
info_outlineAre you wanting to maximize the return on your time spent guesting on other shows? My Pro Podcasting Peer, Kate Erickson Dumas, takes a deep dive with me today on the power of being a guest on other podcasts in order to grow your own audience and business. First, we discuss some of the main pros of becoming a guest yourself–how it not only so easily translates into new listeners for you, but also generates other opportunities. Then, Kate helps us further explore some of her beyond-the-velvet-rope tactics that will help you create solid lift after every show you appear on. It’s my next Podcasting 102 topic ready to roll for you today. Listen in and let's do this...!
Host, Lead Editor, and Executive Producer: Producer Jaime ("Jemmy") Legagneur | Email Me! ([email protected])
My Workshops: Launch Strong and Maximize Your Podcast's Potential with my Workshops!
Tip #32 from 3/16/2023: Add Your Show to Youtube (Instagram | TikTok)
Tip #35 from 3/21/2023: Mention Your Show in Your Email Signature Block (Instagram | TikTok)
Pro Podcast Peer: Kate Erickson Dumas of Entrepreneurs on Fire and Podcasters' Paradise, The Podcast Journal, Free Podcast Course, Follow Kate on LinkedIn | Twitter
More About Kate: Kate Erickson is the heartbeat at Entrepreneurs On Fire, an award winning podcast where John Lee Dumas interviews inspiring Entrepreneurs who are truly ON FIRE. She is also the host of Kate's Take, where she shares a behind-the-scenes look at running a 7-figure business; and co-host of Nicole & Kate Can Relate, a podcast about the power of conversations. Her goal: to help entrepreneurs achieve financial and lifestyle freedom.
Link: The Podcast Journal
Link: Free Podcast Course
Link: Producer Jaime Invited as a Panelist on Podcasting at the Mom 2.0 Summit!
Connect with the Show and Leave a Voice Message: PodcastingYourBrand.com
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- Clapper: @ProducerJaime | Join My Group on Clapper: Podcasting with Purpose
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Already Have a Podcast? Check Out My FREE Tips | Producer Jaime’s Equipment Guide | Launch Strong and Maximize Your Podcast's Potential with my Workshops! | Let me coach you 1 on 1... | Download My Top Tips Pack
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Additional Support Provided by: Flint Stone Media and Listeners Like You!!
Remember: "The only thing more powerful than your voice is your spirit to use it." So, turn that mic on. ~ Producer Jaime
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Production House: Flint Stone Media
Copyright of Flint Stone Media LLC 2023.
