Innovating Aesthetic Medicine: How DoctorWell is Changing the Game with Automation
Business of Aesthetics Podcast Show
Release Date: 03/11/2025
Legal Must Knows for Aesthetic Practices
Business of Aesthetics Podcast Show
In this informative episode of the Business of Aesthetics podcast, host Michael Walker sits down with healthcare attorney and entrepreneur Sara Shikhman, Managing Partner of Lengea Law, to explore the essential legal considerations every aesthetic practice should understand. Sara shares her personal journey from practicing law to launching and scaling a successful med spa, providing a unique dual perspective as both a legal expert and business operator. She discusses common compliance challenges, including licensing, supervision, ownership structures, intellectual property, and contracts that...
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The Power of Stacked Treatments, Maximizing Results and Revenues
Business of Aesthetics Podcast Show
In today’s fast-paced aesthetics industry, patients aren’t just looking for single treatments—they’re seeking transformative results with minimal downtime. In this insightful episode of the Business of Aesthetics podcast, host Michael Walker sits down with expert aesthetic consultant and educator Tracey Lizsa Mancuso to explore the art and science behind treatment stacking—a strategic approach to combining aesthetic procedures for superior, longer-lasting results. Tracey shares how aesthetic professionals can elevate their practice by creating personalized, results-driven treatment...
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Shaping the Future of Aesthetic Nursing: Training, Safety & Industry Standards.
Business of Aesthetics Podcast Show
What does it take to transform an entire industry? In this must-listen episode of the Business of Aesthetics Podcast, we sit down with one of the most influential figures in aesthetic nursing today—Tracy Hotta, founder of THMA Consulting. From her early days in ER and OR to becoming a nationally recognized educator and advocate, Tracy shares the powerful story behind her journey and how she’s been reshaping the standards of aesthetic medicine. Whether you're an aspiring injector, a clinic owner, or simply curious about the inner workings of the booming aesthetic industry, this episode is...
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Set Yourself Up for Long-Term Success: Advice for New Doctors Starting Out in Aesthetics
Business of Aesthetics Podcast Show
In this episode of Business of Aesthetics, host Dr. Lauren Umstattd sits down with Dr. Milind Kachare, a rising plastic surgeon who recently joined Nayak Plastic Surgery in St. Louis. Dr. Kachare shares his journey from medical school to aesthetics, the mentors who shaped his career, and how he managed crucial decisions—including whether to join a practice, start his own, or go the hospital route. Whether you’re a new doctor exploring a career in aesthetics or a seasoned professional looking to mentor the next generation, this episode offers valuable insights into setting up a successful...
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Why the Most Successful Aesthetic Practices Have a 6-Month Marketing Plan (And Why Others Fail Without One)
Business of Aesthetics Podcast Show
In an industry as competitive as aesthetics, having a great service and patient experience is only part of the equation. The reality is, your online presence can make or break your practice. In this episode, host Michael Walker sits down with returning guest Naren Arulrajah, CEO of Ekwa Marketing, to discuss what separates thriving aesthetic practices from those that fail to grow. Many practice owners underestimate the power of a structured marketing plan. Some rely on short-term tactics like paid ads, social media promotions, or word-of-mouth. While these can help, they aren't enough to build...
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Innovating Aesthetic Medicine: How DoctorWell is Changing the Game with Automation
Business of Aesthetics Podcast Show
Welcome to an enlightening episode of the Business of Aesthetics podcast, where we explore into the future of patient care with our esteemed guest, Dr. Jonathan Kaplan. A board-certified plastic surgeon based in San Francisco, Dr. Kaplan brings a wealth of expertise and innovation to the field of aesthetic medicine. His journey began at age 16, inspired by a transformative skin cancer procedure he witnessed, leading him to a distinguished career that includes training at the Cleveland Clinic alongside the team behind the first U.S. face transplant. After building a thriving cosmetic practice...
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How to Add GLP-1 Services to Your Practice the Right Way
Business of Aesthetics Podcast Show
In this episode of the Business of Aesthetics Podcast, host Michael Walker speaks with expert consultant Jessica Hunter. Jessica shares why these treatments are in high demand, who the best candidates are, and how to offer them successfully. She explains how both in-person and virtual treatment options can help save time, increase revenue, and bring in new patients. You’ll learn simple steps to get started, the best way to structure pricing, and how to educate your patients about GLP-1 treatments. Whether you’re just considering these services or looking for ways to improve your current...
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Why Attention to Detail Defines Success in Aesthetic Surgery & Practice Growth
Business of Aesthetics Podcast Show
In this episode of the Business of Aesthetics Podcast, host Michael Walker sits down with internationally renowned plastic surgeon Dr. Stanley Okoro, also known as the “Bow Tie Doctor.” Dr. Okoro shares his journey from general surgery in the Navy to becoming a double board-certified plastic surgeon with a thriving practice in Metro Atlanta, Georgia, and international locations in Lagos and Abuja, Nigeria. Dr. Okoro dives into his unique patient-first philosophy, the power of small details in aesthetic surgery, and his commitment to building trust with every patient. He also discusses his...
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My goal is to have a beautiful life: Kelly Greytok and Dr. Lauren Umstattd
Business of Aesthetics Podcast Show
Surgery is just one part of a patient’s journey-recovery plays a critical role in their overall experience and results. Poor post-op care can lead to slow healing, unnecessary discomfort, and even dissatisfaction with the procedure itself. In this episode, private nurse Kelly Greytok shares how better post-op support leads to faster healing and happier patients. From nutrition tips to caregiver guidance, she explains the small but powerful steps that make recovery smoother. When patients feel cared for beyond the procedure, they trust their provider more, leave better reviews, and refer...
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The Art of Aesthetics: Success in Surgery & Business with Dr. Lauren Umstattd
Business of Aesthetics Podcast Show
In this special episode of the Business of Aesthetics podcast, we welcome Dr. Lauren Umstattd, a distinguished, board-certified facial plastic surgeon who has dedicated her career to helping patients achieve confidence through aesthetic medicine. With a background as a Division One gymnast and a strong foundation in surgical expertise, Dr. Umstattd brings a unique perspective to the art of aesthetics. For aesthetic professionals, this episode is a must-listen as it delves deep into the nuances of patient trust, surgical precision, and the entrepreneurial aspects of running a successful...
info_outlineWelcome to an enlightening episode of the Business of Aesthetics podcast, where we explore into the future of patient care with our esteemed guest, Dr. Jonathan Kaplan. A board-certified plastic surgeon based in San Francisco, Dr. Kaplan brings a wealth of expertise and innovation to the field of aesthetic medicine. His journey began at age 16, inspired by a transformative skin cancer procedure he witnessed, leading him to a distinguished career that includes training at the Cleveland Clinic alongside the team behind the first U.S. face transplant. After building a thriving cosmetic practice in Baton Rouge, he founded BuildMyBod Health—now rebranded as DoctorWell—a groundbreaking platform that enhances price transparency and streamlines patient care through automation.
Aesthetic professionals won’t want to miss this episode as Dr. Kaplan unveils how automation, particularly through his DoctorWell platform, is revolutionizing weight and wellness programs. Listeners will gain critical insights into overcoming inefficiencies, boosting practice profitability, and meeting modern patient demands with technology-driven solutions. From tackling obesity as an underlying health factor to automating subscriptions for medications like semaglutide, this episode offers actionable strategies to enhance patient trust, expand reach, and future-proof your practice. Tune in to discover how to stay ahead in the evolving aesthetics landscape!