From Artisan to Architect: Building a Purpose-Driven Aesthetic Brand That’s Built to Last
Business of Aesthetics Podcast Show
In this episode of the Business of Aesthetics Podcast, host Don Adeesha sits down with Morgan Curry, CEO and founder of Refine Aesthetics, to explore the pivotal transition every founder must face: evolving from a solo "artisan" to a scalable "architect". A former cardiac ICU nurse, Morgan shares her journey of rebuilding her career in a new city where she knew no one, transforming her practice into a trusted name in natural, regenerative aesthetics. She challenges the common founder trap of thinking "it's easier if I do it myself," arguing instead that true growth begins when you codify your...
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When Social Media Shuts You Down: How Plastic Surgeons Can Thrive Despite Stricter Ad & Content Rules
Business of Aesthetics Podcast Show
In this episode of the Business of Aesthetics Podcast, host Don Adeesha is joined by Naren Arulrajah, CEO of Ekwa Marketing and a veteran strategist for over 500 healthcare practices. The discussion tackles a critical and growing threat: what happens when social media shuts you down?. With platforms like Instagram and Facebook tightening rules on before-and-after photos and cosmetic surgery ads, many plastic surgeons are seeing their primary marketing channel unravel overnight. Naren provides an essential blueprint for building resilience and "digital sovereignty", ensuring a practice can...
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Building Enterprise Value in the New Age of Consolidation and the Millennial Consumer
Business of Aesthetics Podcast Show
In this episode of the Business of Aesthetics Podcast, host Don Adeesha is joined by Audrey Neff, Chief Marketing Officer at Aviva Aesthetics, to discuss a critical industry paradox: why, in a booming $25.3 billion market, do so few practices build sustainable, scalable value? Audrey lays out a blueprint for long-term success, arguing that the practices that win will be those who master generational behavior, patient experience, and recurring revenue. She identifies major industry shifts, including the intersection of wellness with functional medicine and the acceleration of private equity...
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Unlocking Success with an Entrepreneurial Mindset with Dr. Gregory Buford
Business of Aesthetics Podcast Show
In this episode of the Business of Aesthetics Podcast, host Adeesha is joined by Dr. Gregory Buford, a nationally recognized board-certified plastic surgeon, author, and speaker known for his forward-thinking business strategy and entrepreneurial approach to practice management. The discussion, titled "The Entrepreneurial Edge in Aesthetic Medicine," tackles a critical vulnerability in the industry: the fact that most highly-trained medical professionals are never taught how to actually run a business. Dr. Buford warns that in a field changing at a "logarithmic" pace, a static, "business as...
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Beyond Blind Injections: How Dr. Delobaux's SMART BBL is Redefining Safety and Liability
Business of Aesthetics Podcast Show
In this episode of the Business of Aesthetics Podcast, host Don Adeesha is joined by Dr. Alexis Delobaux, a world-renowned plastic surgeon, pioneer in high-definition body contouring, and the creator of the groundbreaking SMART BBL. The discussion, titled "Beyond Blind Injections: How Dr. Delobaux's SMART BBL is Redefining Safety and Liability," tackles the immense patient safety and liability risks associated with one of the industry's most in-demand procedures, the Brazilian Butt Lift. Dr. Delobaux provides an essential blueprint for how pioneering a new standard of care isn't just about...
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Breaking the Regenerative Plateau: How Clinics Can Differentiate, Diversify, and Scale Beyond Bio-Stimulators in 2026
Business of Aesthetics Podcast Show
In this episode of the Business of Aesthetics Podcast, host Adeesha Pemananda is joined by Dr. Shino Bay Aguilera, a world-renowned dual board-certified cosmetic dermatologist and a pioneer in bioregenerative techniques and the number one provider of Sculptra aesthetics in the U.S. The discussion, titled "Breaking the Regenerative Plateau: How Clinics Can Differentiate, Diversify, and Scale Beyond Biostimulators in 2026," provides a visionary roadmap for clinics looking to move past traditional biostimulation and into the future of cellular longevity and orchestration. Dr. Shino Bay emphasizes...
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Optimizing Outcomes and Maximizing Revenue with Next-Gen Long-Lasting Injectables
Business of Aesthetics Podcast Show
In this episode of the Business of Aesthetics podcast, host Adeesha leads an expert panel: Rebecca Landiault (Apex Aesthetic Consulting), Sean Duncan (CPA and Strategist), Naren Arulrajah (Aesthetic Marketing Strategist), and Amy Ingle (Aesthetic Consultant) to deliver a full-spectrum guide on Optimizing and Maximizing Revenue with Next-Gen, Long-Lasting Injectables. The discussion begins with Rebecca Landiault detailing the necessity of "lifetime treatment planning" and stacking modalities (injectables with energy devices) to secure superior clinical outcomes, while emphasizing the use of...
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Why Can’t Gen Z and Millennials Find the Dermatologist They Need?
Business of Aesthetics Podcast Show
In this episode of the Business of Aesthetics podcast, host Adeesha sits down with Naren Arulrajah, CEO of Ekwa Marketing, to tackle a crucial challenge for dermatologists: "Why Can't Gen Z and Millennials Find the Dermatologist They Need?" Despite high demand, Naren reveals the common marketing mistakes that limit a practice's visibility to this digitally-savvy generation. He exposes the two primary errors practices make—neglecting the high-value aesthetic patient base and relying on expensive, untrusted paid advertising over sustainable organic growth (SEO). Drawing on his 18 years of...
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Scaling Smart from one Location to a Thriving Membership Model
Business of Aesthetics Podcast Show
In this episode of the Business of Aesthetics podcast, host Michael Walker sits down with Dominique Waples Truffle, an accomplished practice owner who successfully grew her business from a single location to a thriving multi-location operation with over 1,200 membership patients. Together, they discuss "Scaling Smart, From One Location to a Thriving Membership Model." Dominique shares the biggest challenges she faced during her expansion, particularly the "terrifying" mental block of letting go of control when moving from one to two locations. She emphasizes the importance of intentional...
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Growing and Scaling Without Overwhelming
Business of Aesthetics Podcast Show
In this episode of the Business of Aesthetics podcast, host Michael Walker sits down with Anita Layne, a seasoned aesthetics industry leader with nearly two decades of experience , to discuss the crucial topic of "Growing and Scaling Without Overwhelm". Anita shares practical strategies for managing business growth without burnout, sacrificing service standards, or losing your peace of mind. She introduces her core philosophy of simplifying operations before attempting to scale and explains how to get clear on both operational and emotional capacity to make your vision manageable. Throughout...
info_outlineIn this inspiring episode of the Business of Aesthetics Show, host Lauren Umstattd chats with Nurse Practitioner Aimee Kryger about her exciting journey into the world of aesthetics. Aimee shares her background in critical care and ENT, how she discovered her passion for aesthetic medicine, and the steps she took to transition into a thriving private practice.
You'll hear about the challenges and rewards of working in aesthetics, the value of mentorship, and tips for nurses and practitioners looking to enter this growing field. Aimee also opens up about her favorite treatments, how she balances work and family life, and her big career goals for the future.
If you’re curious about a career in aesthetic medicine or want to hear honest insights from a rising star in the field, this episode is for you!
Key Takeaways
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Breaking into the aesthetics field takes patience, persistence, and a willingness to learn. Aimee shares how she built her career step by step and how staying patient helped her find the right opportunity.
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Real-world experience and strong mentors are more valuable than taking just one class. Learning hands-on and building relationships with experienced providers made a big difference in Aimee’s journey.
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There’s no “one-size-fits-all” path in aesthetics. It’s okay to try different practice settings—Aimee explored mobile therapy, med spas, and surgery centers before finding her best fit.
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CO2 laser treatments are a favorite for skin rejuvenation. Aimee loves using CO2 lasers to give patients long-lasting, natural-looking results.