196: The PR Masterclass with Roxie Sarhangi of Roxie PR
Business of Architecture UK Podcast
Release Date: 04/14/2023
222: The Profit Maverick: An Architectural Odyssey with Edouard François of Edouard François La Maison
Business of Architecture UK Podcast
In this engaging podcast, Edouard, a renowned architect from Maison Édouard-Poinsoir, shares his unique journey and insights into the world of architecture. He delves into the intriguing challenges of starting and scaling his practice, revealing the importance of vision and distinctiveness in his field. Edouard discusses his innovative approach to client relationships and project management, shedding light on how he balances creativity with practical realities like budgets and regulations. Edouard also explores the fascinating dynamics of working on a diverse array of projects, from luxurious...
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221: Harness your Messaging to repel nightmare clients & attract heavenly ones with Jaimie Sarah of Definitely Definitely
Business of Architecture UK Podcast
Today I have the pleasure of speaking with Jaimie Sarah, Founder of Definitely Definitely and the Creator of The Aligned Business Blueprint and The 6 Types of Content To Captivate and Convert. She helps service-based experts and professional services companies to attract, convert and retain more high-caliber clients with integrity. She does this by helping them become more aligned in their brand messaging, their offerings, and their energy, using a blend of psychology and marketing expertise honed over the last 20 years. Jaimie is the host of The Jaimie Sarah Show Podcast and has been featured...
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220: Architectural Evolution: Bridging Design and Technology with Roderick Bates of Enscape
Business of Architecture UK Podcast
Architects often face the challenge of integrating rapidly evolving technology into their design processes, a topic that's at the heart of this insightful podcast episode. In their conversation, Rion and Roderick Bates explore the complexities and opportunities that come with this technological integration in architecture. Roderick, with his extensive experience in sustainable design and software development, discusses the transformative journey from traditional architectural practice to the forefront of software innovation. He shares fascinating insights about the changing landscape of...
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219: Creating an International Design Firm with Dicky Lewis & Joe Haire of White Red Architects
Business of Architecture UK Podcast
Today I have the pleasure of speaking with the Directors and Founders of White Red Architects, Dicky Lewis, and Joe Haire. Dicky co-founded White Red Architects in 2014, unifying the large-scale project experience of his fellow directors into an energetic practice engaging in exciting projects in the UK and internationally. He began his career at Foster + Partners in London, working on a variety of projects from the conception of designs, such as the competition win of 425 Park Avenue Office Tower in New York, McLaren Production Centre, through to the delivery of the technical design stage of...
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218: The Strategic Rebrand: How to Beat Big-Name Firms with Petr Esposito & Liam Spencer of Anamoly
Business of Architecture UK Podcast
Today I have the pleasure of speaking with the Founders of Anomaly, Petr Esposito and Liam Spencer. Anomaly is an award-winning London-based architecture practice that specialise in creative office spaces and injecting new life into old buildings no matter what the sector. ‘Traditional architecture, new direction’ is the mantra they work to; challenging traditions in a world of expectation, they aim to deliver the unexpected and get the most out of every retrofit they get their hands on. Co-founders, Liam and Petr, started Anomaly in 2017 without a house style, and intending to...
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217: Radical Rethinking of the Role of the Architect with Bill Leddy of Leddy Maytum Stacy Architects
Business of Architecture UK Podcast
In today’s episode, I have the pleasure of speaking with William (Bill) Leddy, FAIA, a founding Principal of San Francisco-based LEDDY MAYTUM STACY Architects (LMSA), the 2017 recipient of the national American Institute of Architects Firm Award. For over three decades Leddy has been a national leader in the design of environments that promote social justice and advance urgent climate action. LMSA has received over 175 regional, national, and international design awards and has been recognized by numerous organizations including the American Institute of Arc hitects, the French...
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216: Crazy Voices & Visionary Clients: Soho’s Maverick Studio with Russell Potter of SODA
Business of Architecture UK Podcast
Today I will be speaking with Russell Potter, one of the founders of London’s multiple award-winning, SODA studio. SODA has worked across London with several projects in Soho including the 5,110m2 regeneration of Walker’s Court. Completed over eight years, the project created a new theater, restaurant, shops, flats, office space, and a restored home for Madame Jojo’s nightclub. In north London, SODA created Green Rooms, the UK’s first social enterprise hotel, providing affordable living accommodation and studio space for local artists in Wood Green, Haringey. In Silvertown in the...
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215: What Does it Take to be a Principal? with Mark Bullivant of SAOTA
Business of Architecture UK Podcast
In this episode, I will be speaking with Mark Bullivant, a principal at SAOTA Architecture. Mark completed a Bachelor of Architecture at the University of Cape Town in 2006. He immediately joined SAOTA, cutting his teeth overseeing the construction of a number of local projects. Mark quickly established himself within the practice with his all-around ability, work ethic, and leadership skills and started climbing the ranks, culminating in promotion to Senior Associate and in 2015 to Principal of SAOTA. He is creative, versatile, and ambitious. Mark’s interest in the profession and the...
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214: Growing a Business Step by Step with Esther Sperber of Studio ST
Business of Architecture UK Podcast
In this episode, I will be speaking with Esther Sperber, founder of Studio ST Architects. Esther founded ST Architects in 2003 after working at Pei Partnership Architects for more than five years, during which she had the privilege of working closely with Mr. I. M. Pei. Esther Sperber writes and lectures on architecture and psychoanalysis, two fields of praxis that strive to reduce human distress and widen the range of human experiences. Her work has appeared in The New York Times, Lilith Magazine, and The Huffington Post, among others. Born and raised in Jerusalem, Israel she...
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213: How to Avoid a Career Block with Grant Duncan of Korn Ferry
Business of Architecture UK Podcast
Today I will be speaking with Grant Duncan, the Managing Director at global leadership advisory consultancy, Korn Ferry. Grant has over 30 years of business experience gained in two professions. His first career saw him rise to leadership roles in a number of UK advertising agencies, latterly as CEO of Publicis. His second career has been in executive recruitment, initially at the global executive search firm, Spencer Stuart, before joining Korn Ferry. In this episode, we will be discussing: Steps to truly evaluating where you are, competencies, transferable skills...
info_outlineToday I will be speaking with Roxie Sarhangi of Roxie PR, a full-service public relations, social media, consultancy, and branding firm, founded in 2013. Roxie PR works with influential brands, businesses, and individuals in the fields of art and culture, architecture, interior design, hospitality, consumer products, luxury lifestyle, and wellness.
Based in West Hollywood, Roxie PR attracts best-in-class clients and tastemakers who are working across the U.S. and internationally. She thrives in shaping creative narratives to targeted audiences. Roxie’s dynamic, multi-tiered strategy involves a multitude of platforms for her clients, including securing top-tier media placements, business development through the right introductions, and panel opportunities, and positioning brands for long-term success and growth. A former professional actor, Roxie brings a unique perspective, honing the narrative and storytelling of each brand for a personal, layered, and detailed approach.
Her past and present clients include top interior designers Sophie Goineau, and Ryan Saghian, EMI Interiors, JHL Design, and luxury interior and furniture designer Ross Vincent. Since 2017, Roxie has led public relations for the Farhang Foundation, which partners with prestigious institutions in Los Angeles including LACMA, the Getty Museum, The Getty Villa, The Broad, Broad Stage, and other notable organizations.
For nearly a decade, Roxie was the senior PR consultant for Communication Arts + Design Inc., which specializes in the cultural landscape of California. During her time at the firm supervising PR and marketing campaigns, she managed clients such as PHX Architecture, Mark Weaver & Associates, Snyder Diamond showrooms, and All Coast Construction.
She leads public relations for the Farhang Foundation, a non-profit, non-religious, non-political organization established in 2008 to celebrate and promote Iranian art and culture for the benefit of the community at large. Farhang partners with prestigious institutions in Los Angeles including LACMA, the Getty Museum, The Getty Villa, The Broad, Broad Stage, The Hollywood Bowl, and other notable organizations. Standout projects for Farhang include public relations for the monumental, permanent public artwork, The Freedom Sculpture, on Santa Monica Blvd., which garnered over 70,000 attendees at the unveiling, as well as the annual celebration of Nowruz at UCLA attended by over 25,000 visitors yearly.
Roxie received her Bachelor of Arts degree in English at UCLA. She worked at the Getty Museum's Research Institute during her final year in college, handling scholars’ requests regarding Frank Lloyd Wright correspondence. She has also been a chairperson for the ICAA’s Southern California Neoclassicists.
In this episode we will be discussing:
- The importance of telling your story
- What is PR and why it is the key element in your Marketing
- When is the right time to begin PR and how do I get the most from it
To learn more about Roxie visit her:
Website: http://roxiepr.com/
LinkedIn: https://www.linkedin.com/in/roxiesarhangi/
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Carpe Diem!