Business of Craft 2025 Building Community with Social Media
Business of Craft
Today we’re jumping into the topic of utilizing social media to build your community. Today’s content is a snippet from our book Marketing magic for savvy craft businesses that we released in May of 2025. You can buy a copy from us directly by going to our website where you can get it as hardcopy or on kindle edition.
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Business of Craft 2025 Mastering Newsletters
Business of Craft
Welcome to Business of Craft, a show designed to help entrepreneurs with fabric or fiber businesses become more successful. This is our 8th season of BOC and today we have another solocast to cover one of the topics in our new book, . I'm super proud of this book which my whole team wrote in 2025. The book is available for sale in Kindle and print version (and soon to be audio) on our or . Today we’re talking about the topic in chapter 11 of our book, Marketing Magic for Savvy Craft Businesses: Mastering Email Newsletters for Deeper Engagement.
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Blogs: The Foundation for Your Online Presence
Business of Craft
Welcome to Season 8, Episode 9 of Business of Craft. Today we have another solocast to cover one of the topics in our new book, Marketing Magic for Savvy Craft Businesses, that my whole team wrote in 2025. The book is available for sale in Kindle and print version (and soon to be audio) on our website, or . Today we’re talking about a tool that’s been around since the '90s but still packs a major punch when it comes to marketing your brand: blogging.
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Business of Craft 2025 SEO Spellbook: Enchanting the Algorithms
Business of Craft
Welcome to Season 8, Episode 7 of Business of Craft. Today we have another solocast to cover one of the topics in our new book, Marketing Magic for Savvy Craft Businesses, that my whole team wrote in 2025. The book is available for sale in Kindle and print version (and soon to be audio) on our website, or . Hey there, crafty entrepreneurs — it’s Leanne Pressly with Stitchcraft Marketing again. If you’ve ever caught yourself saying, “SEO? I think I set that up years ago,” or “I’m not even sure what an algorithm is,” then this episode is your cue to step up your digital game....
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Generosity Marketing
Business of Craft
Welcome to another episode of Business of Craft. Today we have another solocast to cover one of the topics in our new book, Marketing Magic for Savvy Craft Businesses, that my whole team wrote in 2025. The book is available for sale in Kindle and print version on our website, or Today I’m diving into one of my favorite topics from the book: Generosity Marketing. We call this chapter “The Generosity Charm” because, truly, this is where the magic starts
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Be SMART about Our Smart Goals
Business of Craft
Welcome to Season 8, Episode 6 of Business of Craft. Today we have another solocast to cover one of the topics in our new book, Marketing Magic for Savvy Craft Businesses, that my whole team wrote in 2025. The book is available for sale in Kindle and print version (and soon to be audio) on our website, or . What are you working toward in your business right now? Not just surviving or winging it. I mean real, tangible, measurable goals. That's what today's episode is about.
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Crafting your Crafty Brand Narrative
Business of Craft
Welcome to Season 8, Episode 4 of Business of Craft. Today we have another solocast to cover one of the topics in our new book, Marketing Magic for Savvy Craft Businesses, that my whole team wrote in 2025. The book is available for sale in Kindle and print version on our website, or . "Storytelling” gets thrown around a lot these days. But while that’s important--- really important- branding is more than an engaging paragraph on your About page or slapping a fun tagline on your packaging.
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Avatars: Who is your craft customer?
Business of Craft
Welcome to Season 8, Episode 4 of Business of Craft. Today we have another solocast to cover one of the topics in our new book, Marketing Magic for Savvy Craft Businesses, that my whole team wrote in 2025. The book is available for sale in Kindle and print version (and soon to be audio) on our website, or I’m your host, Leanne Pressly- I’m the founder and CEO of Stitchcraft Marketing and we talk about all things craft marketing here on the show. Today we’re asking a really fundamental question. Who is your customer, really? If you’re tempted to answer with, “Oh, anyone who likes...
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Differentiating Your Craft Business: Know Like Trust Loop
Business of Craft
Hi friends, it’s Leanne, and I’m back with another episode of Business of Craft. Today, we’re opening up the next chapter in our marketing spellbook to explore a little concept we call… Brand Magic — and one of the most powerful tools in that kit: the Know, Like, Trust Loop.
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Business of Craft 2025 Changing Landscape for Marketing Crafts
Business of Craft
This is our 8th season of BOC and today we have another solocast to cover one of the topics in our new book, Marketing Magic for Savvy Craft Businesses. I'm super proud of this book which my whole team wrote in 2025. The book is available for sale in Kindle and print version (and soon to be audio) on our website, or . This episode gives you a snippet of the first chapter or the prologue of our book.
info_outlineToday my guest is Lori Highby. Lori Highby is an accomplished entrepreneur and a marketing expert with over 20 years of experience in the industry. As the founder and CEO of Keystone Click, a digital marketing agency based in Milwaukee, Wisconsin, Lori has been helping businesses of all sizes to improve their online presence and grow their brands since 2008. Her passion for helping businesses succeed in the digital age is a driving force behind her continued success.
Lori’s knowledge and passion for helping businesses succeed in the digital age is a driving force behind her continued success. Today we’re going deep into the newest technological advancements, artificial intelligence and what it means for your business.