Business of Craft Karley Cunningham on Differentiating Your Brand
Release Date: 05/15/2024
Using Your Analytics to Set SMART Goals
Business of Craft
Let’s jump into today’s topic: using your analytics to set your future SMART goals. In 2023, we surveyed over 900 retail business owners in the craft space. One of the most shocking data points was that only 14% were collecting marketing data — and even more shocking, only 4% were using that data to inform strategy.
info_outline
Business of Craft: The Power of Spaces in Marketing
Business of Craft
Whether your shop is physical, virtual, or a blend of both, this episode is your blueprint to transforming that space into a community-building, customer-magnetizing powerhouse.
info_outline
Business of Craft 2025 Influencers, Content Creators & Community Leaders
Business of Craft
Today we’re diving into a topic that has completely reshaped modern marketing—influencer and content creator partnerships. For this season, we’re excerpting chapters from our book Marketing Magic for Savvy Craft Businesses that you can purchase on our website . This is chapter 14 We call this chapter “Alchemical Alliances,” because when you find the right content creator or influencer, it truly feels like magic. Let’s break down what you need to know to create those powerful partnerships that can elevate your brand.
info_outline
Business of Craft 2025 Scale Your Brand with Advertising
Business of Craft
Today we’re exploring how to scale your brand using digital advertising—yes, the kind that doesn’t have to feel like throwing spaghetti at the wall. So whether you’re boosting posts or venturing into more advanced ad strategies like programmatic or geofencing, this episode is your incantation for attracting, converting, and scaling. This season we're pulling from our book, Marketing Magic for Savvy Craft Businesses, that we released in May of 2025. You can buy a copy from us directly by going to our website where you can get it as hardcopy or on kindle edition.
info_outline
Business of Craft 2025 Building Community with Social Media
Business of Craft
Today we’re jumping into the topic of utilizing social media to build your community. Today’s content is a snippet from our book Marketing magic for savvy craft businesses that we released in May of 2025. You can buy a copy from us directly by going to our website where you can get it as hardcopy or on kindle edition.
info_outline
Business of Craft 2025 Mastering Newsletters
Business of Craft
Welcome to Business of Craft, a show designed to help entrepreneurs with fabric or fiber businesses become more successful. This is our 8th season of BOC and today we have another solocast to cover one of the topics in our new book, . I'm super proud of this book which my whole team wrote in 2025. The book is available for sale in Kindle and print version (and soon to be audio) on our or . Today we’re talking about the topic in chapter 11 of our book, Marketing Magic for Savvy Craft Businesses: Mastering Email Newsletters for Deeper Engagement.
info_outline
Blogs: The Foundation for Your Online Presence
Business of Craft
Welcome to Season 8, Episode 9 of Business of Craft. Today we have another solocast to cover one of the topics in our new book, Marketing Magic for Savvy Craft Businesses, that my whole team wrote in 2025. The book is available for sale in Kindle and print version (and soon to be audio) on our website, or . Today we’re talking about a tool that’s been around since the '90s but still packs a major punch when it comes to marketing your brand: blogging.
info_outline
Business of Craft 2025 SEO Spellbook: Enchanting the Algorithms
Business of Craft
Welcome to Season 8, Episode 7 of Business of Craft. Today we have another solocast to cover one of the topics in our new book, Marketing Magic for Savvy Craft Businesses, that my whole team wrote in 2025. The book is available for sale in Kindle and print version (and soon to be audio) on our website, or . Hey there, crafty entrepreneurs — it’s Leanne Pressly with Stitchcraft Marketing again. If you’ve ever caught yourself saying, “SEO? I think I set that up years ago,” or “I’m not even sure what an algorithm is,” then this episode is your cue to step up your digital game....
info_outline
Generosity Marketing
Business of Craft
Welcome to another episode of Business of Craft. Today we have another solocast to cover one of the topics in our new book, Marketing Magic for Savvy Craft Businesses, that my whole team wrote in 2025. The book is available for sale in Kindle and print version on our website, or Today I’m diving into one of my favorite topics from the book: Generosity Marketing. We call this chapter “The Generosity Charm” because, truly, this is where the magic starts
info_outline
Be SMART about Our Smart Goals
Business of Craft
Welcome to Season 8, Episode 6 of Business of Craft. Today we have another solocast to cover one of the topics in our new book, Marketing Magic for Savvy Craft Businesses, that my whole team wrote in 2025. The book is available for sale in Kindle and print version (and soon to be audio) on our website, or . What are you working toward in your business right now? Not just surviving or winging it. I mean real, tangible, measurable goals. That's what today's episode is about.
info_outlineKarley Cunningham has been diving into the worlds of business development, branding, and design for over two decades. As the Creative Strategist & Growth Accelerator at her company, Big, Bold Brand, Karley brings her big thinking and innovative problem-solving to the table. She’s also a sought-after speaker and mentor, sharing her wisdom with national and international business organizations. Today we're chatting about differentiating your brand.