141: Business Systems To Reduce Viral Transfer
Business of Dentistry
Just to give you an update of my practice right now, we initially did a gradual rollout, bringing in our team members back on piecemeal over a period of three weeks.
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140: Preparing for Our Return to Practice with Dr. Victor Martel
Business of Dentistry
Today, Dr. Victor Martel joins me as we talk about the possible changes and challenges that we, as dental care providers and business owners, need to consider as we’re preparing for the reopening of our offices.
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139: Coronavirus Conversation With Dr. Justin Moody
Business of Dentistry
In today’s episode, we discuss different topics including what he’s been doing during this pandemic and his plans moving forward. We also talk about the Implant Pathway and how we can use this downtime to learn more about implants.
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138: Practice Changes Post Pandemic with Dr. Mark Costes
Business of Dentistry
In today’s episode, Dr. Mark Costes talks about things related to the pandemic and how things are going to change going forward with our practices. Mark likes to call everything that’s happening right now as just a reset.
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137: Adopting Teledentistry Into Your Practice With Dr. Vilas Sastry
Business of Dentistry
With a lot of offices shut down during this pandemic, being able to continue our dental practice has become a real challenge.
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136: The Recession Playbook by Sally Hogshead
Business of Dentistry
In today’s episode, I’m sharing with you an email that I got from Sally Hogshead.
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135: Show Me The Money! SBA Loan Update
Business of Dentistry
Today, I’m going over some good, confirmed Small Business Administration (SBA) information that you can use today (something that I received in my inbox). This is a direct email, which is official documentation or correspondence from them.
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134: Dentistry is Dead?
Business of Dentistry
In the face of this present pandemic, do you think dentistry is dead?
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133: What The Hell Just Happened? Weathering the Coronavirus Storm
Business of Dentistry
The coronavirus situation has been so dynamic and changes quickly. There has been a lot of information and misinformation. I've seen people approaching it very level-headedly, people in near panic mode, and people who seem to be taking this way too lightly. And I’ve been trying to stay in the middle of the road, trying not to be too quick to react or make any knee-jerk decisions that I might pay for later.
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132: Stoicism With Dr. Standridge
Business of Dentistry
Stoicism has opened my eyes to a new way of thinking. I have been able to apply Stoic principles in my practice and my personal life. For those not familiar with Stoicism, it is a philosophy of personal ethics informed by its system of logic and its views on the natural world. Dr. Matthew Standridge is the person who introduced me to this philosophy. And this week, he is my guest!
info_outlineWhat are you doing to generate internal referrals? If you haven’t really thought about internal referrals or the system you are using isn’t working as expected, you’re in luck! This week I am talking on the topic of internal referral systems.
I'll be completely transparent with you, in the past I’ve primarily focused on external marketing or cold marketing, if you will. Sure, we’ve had regular referrals from patients, but unrelated to any internal referral system strategy we may or may not have.
As a practice owner I decided it was time to create a strategy for internal referrals. Some of what I learned was surprising, like the cost to acquire a patient from an internal referral or from another patient is so much less than traditional marketing efforts. On today’s episode I’ll be discussing the benefits of internal referrals systems, some of the reasons we disregard setting them up, and some steps to set up referral systems for success in your practice.
In this episode, you’ll hear:
- The benefits of setting up an internal referral system strategy
- How overcoming the trust barrier through internal referrals can improve client rapport
- Some reasons why dental practice owners, like myself, may be ignoring or disregarding internal referrals
- Variations of rewards for patients who refer you to their friends and families
- Pondering the question, “How do you ask for referrals from your patients?”
- Some thoughts on how to craft language that doesn't sound salesy or pushy
Resources mentioned in this episode:
Connect with Russell:
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Twitter - https://twitter.com/businessdentist
LinkedIn - https://www.linkedin.com/company/business-of-dentistry/
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EPISODE CREDITS:
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