23 of The Smartest (and Most Original) Ideas From Private Practice in 2023 [Part #2]
Release Date: 01/11/2024
The Business of Hearing
This is a little different. Weāre not discussing audiology or hearing care. Instead, Iām walking you through 9 questions to ask yourself to transform your life. The idea from this came from scrolling LinkedIn when I seen a viral list of though-provoking questions that you should ask yourself. 9 of them really stood out. Therefore, I thought Iād hit record, ask you the same questions as well as answer them brutally honestly. (Yep, this turns into the occasional therapy session) == To learn more about the Business of Hearing, visit Want to know how Oli and his team can support your...
info_outline What Does A Boutique Hearing Care Practice Look Like?The Business of Hearing
Every Industry in the world can be broken into three segments. The Mass Market ā The option for most people. The Niche Market ā The option for people with special interests. The Luxury Market ā The option for status focused individuals. As clinic owners, your main focus is nearly always to cater to the mass market, Given that the vast majority of practice owners are in the same boat, and that the market is set to grow by 3.5x in the near future, it opens up the potential for āBoutique Practicesā to make a name for themselves, serving the niche...
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As Spandau Ballet rightly put it, GOLD. What a treat we are in for today, itās the next instalment of Dr. Nancy Duncanās āUnder the Hoodā podcast. Today Nancy is joined by co-owner of Audiology Associates, hosting an impressive 12 locations across Maryland and Washington D.C. From building a high performance team of 25+ people across the business to building a practice that truly has a world class legacy... there really is so much GOLD in this episode. (Ive listened to it twice now and I take something different away from it each time i listen!)...
info_outline How To Buy A Competitor Without Any DebtThe Business of Hearing
I don't mind a bit of competition, but if we're being honest with ourselves, life would be simpler and your business would be a LOT more profitable if you didn't have to compete, Imagine a world where potential patients only knew YOU as THE Hearing Care Professional to go to. Anything is possible! šŖš¼ So...have you ever wondered how you can buy your competitor? šµ Well, in today's podcast, I'm going to dive into all the details on EXACTLY how you can approach and acquire one of your competitors right now, without having to leverage debt or step into a manufacturer unit agreement. You're...
info_outline Apple Are Entering The Hearing Care MarketThe Business of Hearing
Do you own a pair of AirPods? š§ Well, it appears that it was only a matter of time before š brought forth their long-awaited attack on the hearing healthcare world. When I say āworldā thatās exactly what I mean, this new technology from Apple has the potential to disrupt hearing care internationally. This podcast is going to share what we know up to now, my predictions, the pros and cons to this move, and how I believe you should approach this to be positioned perfectly for the tech giantās announcement. Itās only short, but this podcast is...
info_outline My Weird High Performance HabitsThe Business of Hearing
Iāve been VERY hesitant to release this weekās podcast. Because in all honesty, what I'm about to tell you, you might question my sanity, and when my name appears anywhere, the only image you will be able to invisage is me in a straight jacket. Essentially, I thought there may be value (probably not) in sharing three little weird āhigh performance habitsā that Iāve discovered over the past several years. ā¢ One of them involves alcohol and shopping ā¢ One is focused on mindful scheduling ā¢ And the third is something that Iāve never shared...
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I donāt āneedā a new bathroom... However my wife āwantāsā a new bathroom... So...weāre getting a new bathroom! šæ Off the back of this fantastic home improvement thought from my wife, Iāve been contacting a variety of different installation companies, arranged visits for their representatives, exchanged a filing cabinetās worth of pleasantries and discussed in detail options that were available. Yet, to this date, not a SINGLE company has followed up on our enquiries or meetings. Ironically, this inconvenience got me thinking, these companies must be...
info_outline How to Be Victorious In Private Practice (Pardon The Pun)The Business of Hearing
Welcome to another thought-provoking āUnder the Hoodā interview, and this week, if you'll pardon the pun... we're feeling victorious as Dr. Nancy Duncan is joined by Dr. Jill Davis from Victory Hearing & Balance in Austin, Texas. Since the birth of her āVictory Music Programā Jill has demonstrated to how sheās utilized ācognitive hearingā to create a sharp point of difference in her marketplace. Thereās so many lessons in this episode around adding additional services, proving just how important it is to look outside the box. Because as we all know... this industry is not...
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Iām not sure if you should listen to this podcast... Last week I told you that if you only listened to one of my podcasts, to make sure it was that one. Well... in stark contrast to that, for the vast majority of listeners, this weekās podcast probably isnāt something that youāll ever even consider. Granted, not everyone is driven to build out practices on a franchise-like scale, but for some (you know who you are...), BIGGER can only ever be BETTER. Are you looking for OBNOXIOUS growth? Want to know where the BIGGEST opportunities...
info_outline The Monumental Marketing Swing That Is Happening Right NOWThe Business of Hearing
It's BIG, it's Juicy... and If you only ever listen to ONE of my podcasts, make it this episode. Times are clearly changing and if you're trying to market yourself in the same way you did in years gone by, you might have noticed that it's not quite working the same way as it once did. If you understand what Iām sharing with you in this episode, youāll be head and shoulders above the rest of the industry... and you'll be able to benefit from a big opportunity in the next 6 years. What I'm about to share with you is the combination of studying months worth of data, trends and generations,...
info_outline- A clinic that has launched a premium monthly subscription program that includes community perks, benefits and annual upgrades (yes, ANNUAL upgrades) ... yet earns them industry-high margins!
- How one clinic has bought themselves 6+ hours back on the schedule each week by implementing a series of helpful patient videos (that is also winning them patients from competitors)
- How two clinics have built industry-first programs to attract existing hearing aid wearers that are either unsatisfied with their existing provider, or new to the area (and turn this into a profit-center for their business).
- How one clinic has used a cheeky (and uncommon) approach to recruitment to hire several new providers in a rural part of the country which sees them prepared to significantly grow in 2024
- Plus, 18 other case-studies from some of the world's most entrepreneurial private practices š
If you want to learn more about the Inner Circle to discover how 60+ clinics are setting benchmarks of excellence in private practice, benefiting from a mastermind of North Americaās most successful practice owners, and having an industry-leading marketing team driving gold-standard implementation, then visit www.orange-gray.com