Big News: Google's 'AI Overviews' is Heavily Impacting Industry Traffic
Release Date: 02/28/2025
Become a Long-Haul Leader with Chris Ducker
The Business of Hearing
Chris Ducker is a renowned entrepreneur, bestselling author, and personal branding expert. As the founder of Youpreneur®, he helps business owners build sustainable, future-proof brands around their expertise. He’s written “Rise of the Youpreneur” and “Virtual Freedom,” both of which have become essential reads for entrepreneurs looking to scale their businesses while maintaining personal authenticity. Chris is also a sought-after keynote speaker, podcaster, and mentor, known for his practical, no-nonsense approach to business growth and leadership. Ahead of Chris Ducker...
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Big News: Google's 'AI Overviews' is Heavily Impacting Industry Traffic
The Business of Hearing
In November, Google introduced 'AI Overviews' - the first step towards their 'Zero Click' aims. This has impacted our industry heavily. By replacing our abilities to educate consumers, it's creating a squeeze and stopping people from getting to the bottom of the funnel as they're halted at the top. In this episode, I share exactly what's happening and what you can do about it. Learn more at #hearingcare #audiology
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3 unique (and weird) ideas to grow your practice ... that nobody has yet implemented
The Business of Hearing
In this video, I reveal three unique ideas to grow your hearing care practice—strategies you might not have considered yet! Join me as I share actionable tips, practical advice, and innovative marketing techniques designed to help you attract more patients and stand out in the competitive world of hearing care. Whether you're a seasoned professional or just starting out, these insights can help transform your practice and boost your success. Remember to subscribe for more tips on growing your hearing care business! #HearingCare #PracticeGrowth #UniqueIdeas #HealthcareMarketing...
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Where to Find Extra Revenue in Your Practice
The Business of Hearing
💰 Is your hearing care practice sitting on hidden revenue? Most clinics are losing money without realizing it. In this episode, uncover the exact areas to find extra profit and increase your bottom line—without working harder. Most hearing care practices leave money on the table because they don’t track the right things. In this episode, you’ll learn: ✔ The biggest hidden revenue streams in private practice ✔ The #1 mistake that’s costing you money ✔ Easy ways to improve billing & coding efficiency ✔ How to increase profitability without selling more hearing aids == ...
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How to Increase Help Rates Without Changing Sales Skills
The Business of Hearing
The difference between a provider having 20% of patients say yes to treatment versus 70% is massive. A provider’s help-rate is one of the biggest levers for success—allowing you to generate more revenue and achieve better outcomes without increasing patient volume. That’s why I want to share three simple changes you can make to get more patients to say yes—without requiring your providers to do anything differently. They'll have the Midas touch (without changing anything that they're doing) In this episode, I share three of them. Want more? Visit www.orange-gray.com
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Three real-world ways to minimize no-shows for appointments
The Business of Hearing
This is all about the details. In this episode, I’m sharing three real-world, easy-to-implement strategies to minimize no-shows and cancellations—because even though they’re often dismissed as “breathing room” in the schedule, they’re actually a major missed opportunity. By applying these three simple changes, you can keep your schedule full and your patients on track. Learn more at www.orange-gray.com
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Being The Only Audiologist on The Island With Dr. Annette Stephenson [Under the Hood]
The Business of Hearing
Dr. Annette Stephenson is the owner of Cayman Hearing Center, and the only Audiologist on the Cayman Islands. She joined Dr. Nancy Duncan for an 'Under the Hood' interview to learn her journey to breaking new ground, being the first and only Audiologist to a population of 100,000 people, and some of the biggest lessons on the journey.
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What does the future of Audiology look like? With Dr. Amit Gosalia
The Business of Hearing
Dr. Amit Gosalia is a well-renown Los Angeles-based audiologist with over 20 years of experience. Having served as President of the Arizona Speech-Language-Hearing Association and Chair of the American Academy of Audiology's Public Awareness Committee. In 2024, he received the Clinical Excellence in Audiology Award from the American Academy of Audiology. He co-founded AudBoss, a platform supporting private practice audiologists in business management and professional development, and has since developed one of the most influential groups for Audiologists in the world. In this interview,...
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Are we entering a golden period for private practice hearing care in 2025?
The Business of Hearing
There's so much doom and gloom in this industry - it's painful. Yet, I believe the opposite. In fact, I see 4 big reasons why private practice hearing care is about to enter a golden period for success. In this episode, I share why this is, what these 4 reasons are, and you can decide whether the glass-half-empty people are right, or whether the future is bright. Learn more at www.orange-gray.com
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Implement this marketing strategy in 2025
The Business of Hearing
This is a big one. With 2025 on the horizon, I want to share the EXACT marketing strategy that you can use in 2025 to attract more boomer-aged patients, be iconic in your community and drive the basics, to a gold-standard, consistently. Want to learn more about how my team and I can help you to implement this strategy, go to: https://orange-gray.com/
info_outlineIn November, Google introduced 'AI Overviews' - the first step towards their 'Zero Click' aims. This has impacted our industry heavily.
By replacing our abilities to educate consumers, it's creating a squeeze and stopping people from getting to the bottom of the funnel as they're halted at the top.
In this episode, I share exactly what's happening and what you can do about it.
Learn more at www.orange-gray.com
#hearingcare #audiology