Should you be the face of your practice? (Growing a personal brand in hearing care).
Release Date: 10/24/2025
Amplifon Just Bought GN Resound for $3B: What It Means for Your Independent Practice
The Business of Hearing
On March 16, 2026, Amplifon announced a $3 billion acquisition of GN Resound. The shockwaves rippled through Facebook groups and WhatsApp chats across the hearing care industry overnight. But what does it actually mean for independents?
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Happy Hour: Your Questions Answered: Marketing Mistakes, Fatherhood, Website Strategy and More
The Business of Hearing
Oli answers five listener questions covering some of the most common challenges facing hearing care practice owners right now -- from the biggest marketing mistake independents make, to what a high-converting website actually needs in 2026, and whether YouTube is worth your time. Learn more at 👉
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The Hearing Care Practice SWOT Analysis: Where to Attack, Where to Defend in 2026
The Business of Hearing
2026 is shaping up to be one of the most challenging and opportunity-rich years independent hearing care has seen in a long time. In this episode, Oli runs a full SWOT analysis on the modern private practice -- breaking down where your real strengths lie, what weaknesses need fixing, and which threats deserve your serious attention right now. Learn more at 👉
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5 Competitive Advantages Independent Hearing Care Clinics Have Over the Big Chains
The Business of Hearing
On paper, you should lose. Big chains have the budgets, the brand, and the buying power. So why do so many independents beat them anyway? In this episode, Oli breaks down the five competitive advantages every independent hearing care practice has, and how to use them to fight smart rather than fight fair. Learn more at 👉
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Are Subscription Models the Future of Hearing Care?
The Business of Hearing
The traditional hearing care model has looked the same for decades. But consumer behaviour is shifting, and subscription models are quietly starting to change the industry. In this episode, Oli explores whether monthly plans are a passing trend or the inevitable future of how patients buy hearing care -- and what to do about it before the Goliaths get there first. Learn more at 👉
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The Hard Truths of Being a Business Owner (That Nobody Talks About)
The Business of Hearing
Everyone shares the wins. Nobody talks about the weight. In this episode, Oli steps away from the tactics to have an honest conversation about the mental and emotional reality of being a practice owner -- and the practical things that have helped him stay standing over 10+ years in business. Learn more at 👉
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Amplifon Acquires GN ReSound - What This Means for Your Practice
The Business of Hearing
Last week, Amplifon made a huge strategic play by announcing plans to acquire GN Hearing in a $2.64 billion deal, which is expected to close by the end of 2026 pending regulatory approval. This means that the world’s largest hearing aid retailer will now own their own manufacturing, R&D and retail distribution, creating a fully integrated hearing care powerhouse that covers 100+ countries, generates €3.3B and gives them full end-to-end delivery. This creates both a risk for private hearing care practices, and an opportunity for private practice. Because, from next year,...
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The Real AI Threat to Hearing Care Clinics (It's Not What You Think)
The Business of Hearing
The real AI threat to hearing care isn't robots replacing providers -- it's the devaluing of your knowledge. In this episode, Oli cuts through the doomsday predictions and explains what independent practice owners can do right now to protect themselves, and why becoming known for who you are matters more than ever. Learn more at 👉
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Happy Hour Q&A: 5 Big Questions Hearing Practice Owners Are Asking in 2026
The Business of Hearing
In this Q&A “Happy Hour” episode of the Business of Hearing Podcast, Oli answers five questions submitted by private practice hearing care leaders. What is the best upgrade strategy in 2026? What will hearing care look like in 2030? If you had $1000 to invest in a new practice, what would your marketing focus be? What was my biggest lesson in 2025? Why don't you like advertising? Learn more at orange-gray.com
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How Hearing Clinics Can Create a Strong Point of Difference in Their Market
The Business of Hearing
Many hearing clinics believe they’re unique, yet to prospective patients, most practices look and sound exactly the same. In this episode, Oli explains why differentiation is so difficult in hearing care, why most clinics default to generic messaging, and how you can create clear points of difference without fundamentally changing your services, pricing, or clinical approach. Learn more at orange-gray.com
info_outlineShould you be the face of your practice? In this episode of the Business of Hearing Podcast, Oli explores the power of personal branding, what it really means, why it matters more than ever, and how to build one that grows reputation, recognition, and revenue.
You’ll learn:
• What a personal brand actually is (and isn’t)
• How being the face of your practice creates trust and connection
• The benefits and drawbacks of personal branding in hearing care
• How to position your expertise so patients come to you first
If you’ve ever wondered whether to put yourself front and center in your marketing, this episode is for you.
Learn more at www.orange-gray.com
#hearingcare #audiology #personalbranding #privatepractice #marketingstrategy #bohpodcast